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Expert Solutions for Trade Show Displays & Exhibits
We are a 40+ year old Seattle-based provider of displays and supplies for trade shows, exhibits, and corporate events, and have helped many thousands of clients find the right tradeshow display for their requirement. May we help you find displays and supplies for your next show?
We are proud to bring incredible variety to the table by being an independent distributor for almost every US exhibit and trade show booth manufacturer. You name it – we’ll find it. If you need a custom display, we can do that too!
We work with global clients, shipping displays and supplies across the US and around the world.
We guarantee our customer satisfaction. This means we live by the golden rule – we all shop online these days, and we all want to be treated with respect, in a fast and efficient way. Great customer service is our target and focus; we strive to provide all the info you need, in a respectful way, without wasting your time. Once you make a purchase, our project managers follow the job from start to finish, keeping you up to date on status, providing tracking numbers when your job ships. Free graphic design is part of our customer service focus; when you purchase a display, that online pricing includes free graphic design services. Our designers will review your artwork, alert you to any issues, and provide a digital proof. Or they can design it for you, iterating the design until you are happy with the result.
Our trade show display store and showroom was located on the Eastside of Seattle for over 30 years. In 2018 we moved, to a more cost effective location an hour west of Seattle, near Bremerton. And then in 2020, during Covid, we went virtual. Same team, just working virtually, like many other businesses these days.
You’ll find that our receptionist answers the phone and directs your call when you call! (7:30am -4:00pm, M-F, PST).
Our goal is to provide fast and friendly customer service. We work to offer very competitive prices on the best supplies and displays that we can find. We try out all of our convention supplies ourselves, before recommending them to you.
We only offer the highest quality trade show exhibits and ones that we would be comfortable using ourselves. We keep looking for the best displays and supplies and the newest ideas. This allows us to provide a one-stop solution for all your booth and exhibit requirements.
You will get your own personal account executive to take care of your needs from start to finish. While we do have many members in the team working toward your goal, having your own personal executive means a lot less work and time for you in explaining your booth requirements. When you call, you will always be able to speak to that familiar member of our team.
We also have some amazing graphics designers, both on staff and as partners, ready to help with both exhibit designs and graphic designs. Our designers are professionals in wide format graphic designing and they know their stuff! They are ready to provide free graphic design with your orders. If your artwork is already designed, they will review your artwork, alert you to any concerns, and provide online graphic proofs at no added cost. We can provide renderings too, to help you visualize your new exhibit and how it fits in your booth space.
One of our primary goals is for our clients to feel freedom in their selection when shopping our booth displays. As an independent distributor, we work with almost every major US manufacturer and offer all of their best conference booth displays and solutions. These are eye-catching and budget friendly exhibits designed to help you convert sales at your next event. We also keep a close eye on the latest and greatest for the industry so that our customers can stay ahead of the game. Our vast exhibit network is sure to provide you with the style and feel you are hoping to achieve.
We’ve grouped the main trade show supplies, booth ideas and booth designs, first according to size, from small to large – banner stands, table covers and table top displays, floor standing backdrops and popup displays, larger island displays, and then all the needed accessories like trade show flooring, shipping cases, and other supplies.
Backdrop displays are placed against the back wall or curtain of the booth, and are most often seen in 10x10 and 10x20 booths, placed behind everything else in your booth. The graphic backdrop wall can be built using tube frames, popup frames, extruded aluminum display frames, specialized panel frames, and even truss frames.
Pop Up Displays
Pop up displays all share one characteristic - they ALL have an expanding accordion frame. Initially, accordion frames used either “carpet” panels or printed lambda mural graphic panels. Currently, they almost always use light weight dye sub printed fabric graphics. Many pop up frames can be used with internal led lighting and backlit graphics.
are another way to create a trade show display and exhibition displays. These frames are made from light weight extruded aluminum. The displays are modular, easy to reconfigure, and have been tested to last.
Some extruded frames use tension fabric graphics, others use rigid graphics, others use rollable graphics.
These tension fabric displays can also be backlit to create high impact presentations.
use light weight aluminum tubes, with dye sub printed tension fabric graphics. They are named zip-up displays by some, due to the zipper under the base of the frame that pulls the fabric graphic taut. Others call them banner displays or modular signs. Tube frames come in different sizes and shapes, and can be connected to create unique layouts.
If you're not familiar with truss displays, then stop what you're doing and get ready to change the way you exhibit.
Truss is one of the sturdiest display styles in the world and offers maximum modular freedom -- you literally get 100 exhibit displays in one!
It’s easy to create completely different looks from the same group of parts. Show up fresh every time with this one-of-a-kind stunner.
Trade Show Graphics
All of our exhibits and trade show booths are built for one purpose – to hold your trade show display graphics, and show the world who you are and what you do!
As exhibition booth suppliers, a large part of our service is providing new and replacement graphics for your booths and trade show exhibits. Our printing experts provide the highest quality dye sub tension fabric trade show graphics printing and rollable laminated graphics, perfect for all of your events.
Digital Display Stands
These techy towers are making a huge impact in the booth displays industry, allowing for tradeshow exhibits to be elegantly delivered in an attractive, elite-looking unit. We offer the leader in Interactive Media Players -- the Blade -- as well as interactive games and interactive video walls, to offer a range of versatility for your expo display. Start using video in your booths and get connected!
Table Top Displays
If a display belongs on a table -- this is where you find it. All of our tabletop trade show displays are simple to use, fast to install and dismantle, lightweight, all while maintaining a high-end appearance! Construction methods include popup displays, small scale banner stands, extruded aluminum and tube frames, and briefcase-style folding boards. This is a very popular category for the exhibitor on-the-go.
The Fast Trak briefcase table top folding panel display also uses three panels. This is a lower cost unit than the Showstyle. It also offers Velcro-receptive fabric on both inside and outside of the panels, which are hinged together and fold up for storage. These come in 4ft and 6ft models.
We offer a huge variety of simple, effective banner stand displays. All of these have sturdy construction, high-quality imaging, and a pole that allows for varying heights as you see fit. The graphics can be printed on vinyl or fabric.
Also included in this category are the tube frame banners which offer the same simplicity but these allow you to create one, interconnected look that flexes with the shape of your backwall.
Tradeshow Furniture & Counters
This category contains all things involving show and exhibit furniture, including a wide variety of counters such as fabric, back-lit, shipping case conversion counters, and truss countertops for your displays. We also offer trade show kiosks and workstations with charging ports.
Table Throws, Table Covers, and Table Runners
Our premium trade show table covers are one of the most popular items in the industry, pairing beautiful with a matching table runner. They are made with 100% polyester twill to eliminate wrinkling almost entirely. These can include logos and can be printed or unprinted with printing methods such as dye sub, screen printing, and vinyl heat transfer to make your trade show booth stand out from the crowd.
Trade Show Flooring
Show floors offer a great, hidden opportunity to wow your visitors! Many exhibitors settle for using the show rental carpet, and their trade show exhibits end up blending into the background. Flooring has an impact even in a 10×10 trade show booth – remember, that’s 100SF of potential advertising space! Take advantage of that space, and create a look and feel that stands out from the crowd.
We know that events are not limited to an indoor, comfortable setting with dry seats and air conditioning. So, we try to make things comfortable for you by offering displays worthy of the conditions. These include weighted, wind-driven, and even inflatable! There is no loss in cosmetic value either, being able to fully outfit most of these trade show displays with entire prints. Your trade show will be made in the shade!
Trade Show Booths: Maximizing Impact and Engagement
Trade show booths are a critical component of a company's marketing strategy, serving as a physical representation of a brand in high-traffic industry events. They provide an immersive space for businesses to showcase their products and services, connect with potential clients, and strengthen their presence in the market. A well-designed trade show booth not only captures the attention of attendees but also reflects the company's brand identity and values. It is a visual storytelling tool that conveys messages to the target audience through graphics, layout, and interactive elements.
Planning and execution are key to trade show success. Strategizing the booth design involves understanding the brand’s objectives, the target audience’s interests, and the specific goals of the trade show presence. Logistics, such as transportation and set-up, are equally important to ensure a smooth experience. During the show, engaging attendees and generating leads are primary objectives, often achieved through interactive displays and knowledgeable staff. After the event, analyzing performance and following up on leads are essential steps to maximize the return on investment.
Unique trade show booths are essential for brand representation and audience engagement at industry events.
Effective planning and design of the booth are crucial to attract target attention, turn heads, and achieve trade show objectives.
Post-show analysis and lead follow-up are necessary to capitalize on trade show participation.
Planning Your Trade Show Presence
Planning an effective trade show presence is a strategic process that demands clear objectives, astute selection of the apt event, and meticulous budgeting. It's the groundwork that sets the stage for trade show success.
Understanding Your Goals
To ensure success at a trade show, first articulate your trade show goals. These may include increasing brand awareness, generating sales leads, or unveiling new products. Your team should understand these objectives clearly, as they will guide all subsequent project management efforts. Recognizing goals early on is vital for measuring the eventual ROI of your participation in the trade show industry.
Selecting the Right Trade Show
Picking the right trade show is like choosing the right conference; location is critical. Research the city and venue to ensure they align with your target audience and branding strategy. Consider a trade show's historical data, its audience demographics, and its relevance within the industry. This due diligence ensures your attendance resonates your brand with the intended attendees, bolstering potential for success.
Budgeting for Success
Budgeting can be the most technical aspect of planning a trade show. Compile a comprehensive list of expenses—booth design, marketing materials, travel costs, and any other expenditures—that will ensure a budget-friendly approach without compromising on quality. Categorize your budget as follows:
Booth Design/Setup: This includes rental space, design, and materials.
Marketing and Promotions: Allocate funds for pre-show marketing and on-site promotions.
Travel and Accommodations: Account for transportation and hotel bookings for the team.
Miscellaneous: Always reserve a portion of the budget for unforeseen costs.
A meticulously planned budget provides a financial framework that enhances the possibility of a significant return on investment.
Designing Your Trade Show Booth
Crafting a remarkable trade show booth involves meticulous planning to ensure effective use of space and incorporation of branding elements. It is critical to select quality displays and integrate innovative design features to create a compelling and cohesive environment that resonates with attendees.
Effective Use of Space
One can optimize their trade show booth's layout by diligently planning the space. For a 10x10 foot booth or units stretching beyond 30x30 feet, each square inch is precious. They should consider modular booths that allow for a flexible arrangement of furniture, kiosks, and counters to facilitate traffic flow and attendee engagement. This strategy ensures every element of exhibit booth serves a purpose without cluttering the area.
Incorporating Branding Elements
The inclusion of branding in the trade show booth design is non-negotiable. Bold, custom graphics and cohesive color schemes effectively convey a company’s identity. For a potent brand presence, ensuring every component and sign display from banner stands to custom exhibits reflects the brand's ethos is imperative. This not only fosters brand recall but also establishes a professional image.
Selecting Quality Displays
Quality is paramount when it comes to displays and custom exhibits. High-grade materials paired with superior design services can culminate in trade show displays and exhibits that withstand the test of time and use. Employing event displays of impeccable quality communicates a message of professionalism and attention to detail, enhancing the visitor's experience.
Innovative Design Features
Innovation can significantly set apart a booth at a trade event. Technology, such as interactive kiosks or digital displays, engages attendees in a contemporary manner. Inventive features like floating displays or lighting techniques create a distinctive atmosphere within the booth. Utilizing creative and technological advancements exhibits a forward-thinking and dynamic brand image.
Logistics and Execution
The success of a trade show booth hinges on meticulous logistical coordination and adept execution. These processes are complex and multi-layered, often requiring a skilled project manager to lead the effort, reliable partners for various services, and a cohesive team ready to tackle each challenge.
Project Management for Trade Shows
A project manager plays a critical role in ensuring that all moving parts of the trade show operation are synchronized. They develop a detailed project plan that encompasses tasks from initial concept to post-show follow-up. This plan should include:
Key Milestones: Selection of the trade show space, design approvals, production deadlines, and more.
Resources: Allocation of budget, personnel, materials, and time.
Risk Management: Anticipation and planning for potential issues.
Transporting Your Booth Components
Logistics in the transportation of booth furniture and components should be handled with utmost precision. Shipping and storage details must be managed weeks before the event. Key factors include:
Inventory Management: A checklist of all booth components to ensure nothing is missed.
Shipping Coordination: Working with reliable shipping partners to get the materials to the venue on time.
Storage Solutions: Securing on-site or off-site storage can be crucial for pre-show and post-show phases.
On-Site Setup and Breakdown
Setup Timeline: Adhering to a strict schedule for assembling the booth to avoid any delays.
Utilities Management: Ensuring that all necessary services (electricity, internet, etc.) are up and running.
Breakdown Procedures: Efficient dismantling of the booth, while managing storage and return shipping.
Aligning partner services, coordinating with the trade show's office for approvals, and communicating effectively within the team contribute to the smooth operation and ultimate success of the trade show presence.
Engaging Attendees and Generating Leads
Attracting and engaging attendees is crucial for maximizing the return on investment from trade show exhibits. Effective strategies can transform passive visitors into active leads, ensuring that the sales team's efforts yield fruitful connections.
Creating Interactive Experiences
Interactive Experiences in Trade Show Booths: Engaging attendees at trade shows involves more than just handing out brochures. Successful exhibitors incorporate engaging show booth displays and designs that create interactive experiences. This can range from product demos to interactive kiosks, enhancing the appeal of a trade show display and encouraging participation. For example:
Product Demonstrations: Live demos can showcase the utility and benefits of a service or product, allowing potential customers to see it in action.
Interactive Kiosks: Utilizing technologically advanced kiosks to present multimedia presentations or virtual tours holds the attention of attendees and converts them into qualified leads.
Effective Sales Strategies
Sales Team Training and Lead Capture: The backbone of any successful trade show booth is an effective sales strategy. Adequate training of the sales team to engage in meaningful conversations with attendees is paramount. Proven techniques for lead capture ensure that the team can efficiently identify and retain potential customer information for follow-up. Strategies include:
Qualification of Leads: A systematic approach to determine lead potential helps in focusing efforts on attendees with the highest likelihood of conversion.
Competitive Analysis: Staying informed on competitor offers and using this knowledge to effectively communicate your unique selling propositions.
Technology for Enhancing Sales: Moreover, the integration of technology such as lead scanning apps can streamline the process, enabling the team to focus on building relationships rather than manual data entry.
Follow-Up and Relationship Building
Post-Trade Show Engagement: After the initial interaction at a trade show booth, timely and personalized follow-up is essential in converting leads into customers. Establishing a plan for consistent and meaningful touchpoints sustains interest and fosters long-term relationships.
Personalized Communication: Tailoring follow-up messages to reference specific conversations or interests shown by the prospective clients indicates a high level of attention and care.
CRM Integration: Effective use of a Customer Relationship Management (CRM) system can keep track of follow-ups and the evolving status of each lead.
These methods provide a dependable structure for engaging attendees and optimizing lead generation at trade show exhibitions, ensuring that efforts resonate with attendees and amplify the potential for successful business outcomes.
Additional Booth Components and Services
In the competitive environment of trade shows, exhibitors can benefit from a variety of additional booth components and services that elevate their presence and engage attendees. Incorporating elements like custom graphics and branding, along with practical services such as rental options, can significantly enhance the trade show experience for both exhibitors and visitors.
Promotional Items and Giveaways
Providing promotional items and giveaways while exhibiting them at trade shows is an effective strategy to attract and retain visitor interest. They may opt for branded merchandise such as pens, bags, or notepads. A Fortune 500 company might include high-quality, branded items that reflect their status in the corporate hierarchy.
Examples of giveaways:
Custom USB drives
Advanced Visual Features
Advanced visual features can make a booth stand out. Backlit displays draw attention and improve visibility, ensuring messaging is seen, even from a distance. Exhibitors may mount high-definition screens—TV mounts—to display product demos or testimonials, offering a dynamic and interactive booth experience.
Engaging video content
Rental Options for Exhibitors
Trade shows can be a significant investment, particularly for companies mindful of budget constraints. Rental booths offer a cost-effective solution with budget-friendly options that still allow for custom branding. Whether it's pop-ups, banners, flags, or backlit displays, rentals can provide flexibility and avoid the cost of purchase and storage.
Flexibility for different shows
Lower upfront costs
Technology Integration in Trade Show Booths
Integrating technology into trade show booths is a dynamic strategy for engaging attendees. It transforms the traditional booth experience into an interactive adventure.
Displays: High-resolution displays, ranging from sleek monitors to expansive video walls, present vivid visuals and brand messaging. They serve as focal points, attracting passersby with eye-catching graphics and video content.
Interactive Kiosks: Kiosks equipped with touch screens enable visitors to explore products and services at their own pace. They can provide product information, capture lead data, or even feature gamified learning experiences.
Itemized Advantages of Technology Integration:
Enhanced Engagement: Digital interactivity captures attention and fosters active participation.
Efficient Communication: Key messages are conveyed swiftly and memorably through visual technology.
Data Collection: Integrated systems gather important attendee information for future marketing efforts.
TV Mounts: Strategically placed TV mounts can augment booth spaces by broadcasting demonstrations or live feeds that amplify brand presence. They offer versatile viewing angles, ensuring content is visible throughout the booth area.
When executed thoughtfully, the integration of technology within trade show booths propels brand narratives forward, facilitating a memorable connection between exhibitors and shop trade show attendees. Through innovative displays, interactive kiosks, and thoughtful placement of TV mounts, exhibitors can significantly amplify their trade show presence.
After the Trade Show
The period following a trade show is crucial for capitalizing on the event's opportunities. It involves detailed analysis, strategic follow-up, and careful management of the physical exhibit booth essentials its components.
Analyzing Trade Show Performance
It's important for companies to measure the success of their participation in a trade show. They can do this by evaluating key performance indicators (KPIs) against the initial goals. These metrics often include the number of leads generated, quality of interactions, and any completed sales. A thorough analysis provides insights into ROI and informs future trade show strategies.
Performance Indicator Goal Alignment Result Leads Collected Sales Growth Met/Not Met Customer Feedback Branding Perception Positive/Negative Expenses vs. Budget ROI Within/Beyond Expectations
Post-Event Marketing Efforts
After the event, the focus shifts towards nurturing the connections made. This involves reaching out to the target audience with personalized follow-up communications and engaging content that reinforces the company's branding messages. Prompt and tailored outreach ensures potential leads remain warm and can lead to post-trade show sales conversions.
Immediate emails: to thank visitors for stopping by the booth.
Targeted offers: for products or services viewed at the booth.
Storing and Maintaining Your Booth
Proper storage and maintenance ensure a trade show booth remains in quality condition for future use. Companies should carefully dismantle their exhibit, pack materials in a way that protects them from damage, and choose a storage option that secures the booth from environmental harm. It is also a time to assess the booth elements for any needed repairs or updates before the next event.
Booth components checklist:
Clean all surfaces and materials.
Check for wear and tear; schedule repairs as needed.
Confirm all elements are accounted for before storage.
By adhering to these post-trade show procedures, organizations can maximize the value of their event participation and pave the way for sustained industry success.
Frequently Asked Questions
The following subsections address common queries related to designing and equipping trade show booths to ensure they make a memorable impact on attendees.
How can I effectively design a 10x10 trade show booth for maximum impact?
When designing a 10x10 trade show booth, focus on a clear central message, branded visuals, and an open layout. Each element within the space should guide visitors through your company's story and offerings.
What are some creative ideas for setting up my trade show display?
Creative ideas for a trade show display include interactive demonstrations, themed booths, and pop up displays and technology-driven experiences like VR stations. Utilize these to create an immersive environment that invites participation.
What features should I consider when selecting a portable trade show display?
For an easy to assemble a portable trade show display, consider ease of transport, durability, quick assembly, and versatile design that can adapt to different spaces and configurations.
How do I determine the budget for renting versus purchasing a trade show booth?
Determining the budget for a trade show booth entails calculating long-term investment versus immediate cost. Consider factors such as frequency of portable trade show displays at shows, the need for customization, and the potential for high residual value when purchasing a booth.
What are the essential items to include in a trade show booth for visitor engagement?
Essential items to include in a trade show booth are interactive elements like touchscreens, product samples, engaging collateral, and a well-trained team to facilitate discussions and demonstrations.
What are the advantages of opting for custom trade show booth designs?
Opting for custom trade show booth designs offers advantages such as brand specificity, tailored experiences for visitors, and the flexibility to incorporate unique features that align with marketing objectives.