Effective Trade Show Exhibit Displays
What are the different trade show exhibit display types available to you?
The most common exhibit display types available are portable displays, custom modular systems, banner stands, and truss displays.
TRADE SHOW POP UP DISPLAYS – EASY, FAST, EFFICIENT, AFFORDABLE!
Portable displays are usually light-weight and can be quickly assembled into a booth space for events. Quite often these are made with pop up displays, a type of exhibit booth that uses an expanding frame that “pops up” into place.
These pop up trade show displays most often use fabric graphics, and most often, these fabric graphics have a silicon edge on the edge of the fabric. That silicone bead pushes into a groove on the pop up frame of the exhibit display. These “Push-Fit” or SEGs (silicone-edge-graphics) are also known as tension fabric graphics (because they are stretched out, or under tension), and provide a taut looking display with very few wrinkles in the fabric.
High Quality Trade Show Booths Customized to Your Brand
Custom modular systems are larger and more complex and require more setup time but offer the advantage of being able to customize the design to fit the brand’s specific needs. These trade show displays usually use rigid lightweight aluminum frames and fabric graphics, and are designed so that the pieces can be used separately – in other words, 20ft wide fabric displays can usually be broken into half to use as a 10ft trade show display. Or you can add a section to make it a 30ft wide exhibit display instead.
Banner stands are an economical and space-efficient way to get your message across at a trade show. Most often at trade shows, exhibitors use pull up retractable banner stands, designed to take up minimal space in transit, and keep the graphic rolled up in the base of the exhibit display. These graphics are very easy to set up; all that is needed is to remove the (very) portable exhibit from the carrying case, pull up the banner and hook it to an integral pole on the pop up stand.
Lastly, truss displays are an excellent option for those looking to add a more professional and impressive look to their exhibit booth. These trade show exhibits utilize an interlocking truss system, usually made of aluminum or steel, to create the frame which can then be covered with your high impact graphics. The truss frame is far more sturdy than a pop up display, and can be adapted to fit any size exhibit booth.
No matter what type of exhibit display you choose, it is important to make sure that the overall design is professional, consistent with your brand’s identity, and follows trade show regulations. Your display should be eye-catching so that it stands out from the competition and draws attention from attendees. Additionally, make sure to include all of your company’s contact information prominently displayed on the booth, as well as any product demonstrations or customer engagement activities you plan to offer.
How to create an impactful and eye-catching display that will draw in potential customers
Creating an eye-catching display is key to drawing in potential customers at a trade show. Start by defining your company’s brand identity, including the colors and fonts that should be used throughout the display. This helps create a cohesive look for your booth and will make it more recognizable to passing attendees. Next, decide on what type of graphics you will use for your display. This could involve large format digital graphics, fabric prints, or 3D elements like foam board logos and cutouts. Additionally, think about how you can incorporate interactive elements into your booth design to engage potential customers. This could involve product demonstrations, giveaway items, or even games that attendees can play in order to win prizes.
Why the graphic designing of your trade show booth is SO important
Graphic design is an essential component when it comes to creating a successful trade show booth. The graphics of your booth should not only be eye-catching and consistent with your brand identity, but it should also clearly convey the key messages you want attendees to take away from your booth.
Having well-designed graphics helps draw attendees in, as well as make sure that they remember your company after the event has ended. Additionally, having professional and great quality graphics will help ensure that your exhibit stands out from the competition and makes a lasting impression on potential customers.
Creating an eye-catching display is key to drawing in potential customers at a trade show, so make sure you spend time designing your graphics with care. Or hire these design services out. Doing this will help make sure that your portable exhibits stand out from the competition and catches the attention of attendees. With the right design elements and a little bit of creativity, you can create an impactful display that resonates with potential customers and helps increase brand awareness for your business.
Don’t forget to consider your lights and flooring. Lights offer a chance to focus attention on the most important graphic or image. And flooring is a great opportunity to advertise your brand, by having your logo and/or tag line custom printed onto the flooring.
Tips on how to make the most out of your trade show experience, from preparation to follow-up
When planning for a trade show, it is important to prepare thoroughly beforehand. This includes both preparing the booth design and materials needed for the exhibit as well as understanding what information the attendees need from you. Researching the event beforehand can help determine what type of exhibits are most successful and how your company’s display can stand out from the competition. Additionally, make sure to have enough team members available onsite to assist with customer inquiries and product demonstrations.
Post-show, it is crucial to follow up with potential customers who showed interest in your products or services. This could involve sending them additional information about the products they were interested in or inviting them to an exclusive event hosted by your company. Additionally, make sure to collect customer feedback from attendees that visited your booth and analyze this data to improve your exhibit design for future events. Finally, take the time to thank those who stopped by your booth and let them know you appreciate their time and interest. This will help create a lasting impression on potential customers and may lead to further business opportunities in the future.
These are just a few tips on creating an impactful exhibit display and making the most out of your trade show experience. With careful planning and execution, you can ensure that your company makes a lasting impression at any event. Whether you choose to utilize pop up displays, fabric graphics, truss systems, or all three, your booth will be sure to stand out from the competition.
Dos and don’ts for exhibiting at a trade show – what works and what doesn’t
• Include a variety of visual elements in your booth design to draw attention. This could include large format digital graphics, fabric prints, and 3D elements like foam board logos and cutouts.
• Make sure to have all necessary materials prepared before the event, such as business cards, product demonstrations or giveaways, and customer engagement activities.
• Research the event beforehand to understand what type of displays are most successful and how your company’s display can stand out from the competition.
• Include all relevant contact information prominently displayed on the booth so potential customers can easily find it.
• Follow up with potential customers after the trade show by sending additional information or inviting them to an exclusive event.
• Overwhelm the booth with too much information or visuals. Keep it simple and focus on only a few key elements that you want to showcase.
• Forget to bring your team members to help answer customer inquiries and participate in product demonstrations.
• Ignore follow-up after the event. Take the time to thank customers who stopped by your booth and let them know you appreciate their interest in your company’s products or services.
• Neglect quality control of materials before the show starts, making sure that all graphics are printed correctly and all equipment is functioning properly.
• Fail to consider customer feedback from attendees, and use it to improve and refine your booth design for future trade shows.
By following these dos and don’ts, you will be well on your way to making the most out of your trade show experience! With careful planning and execution, you can ensure that your next event is a success.
Q: What type of visuals should I include in my booth design?
A: Visuals can include large format digital graphics, fabric prints, and 3D elements like foam board logos and cutouts. It’s important to keep the design simple but impactful, so make sure to only focus on a few key elements that you want to showcase.
Q: How many team members should I have available for customer inquiries and product demonstrations?
A: You should have an adequate number of team members available at your booth during the event to handle customer inquiries or assist with product demonstrations. This will help ensure that customers are able to get all the information they need from you. Normally this means at least 2 or 3 team members, so that one can always be free to greet the next client.
Q: How can I follow up with customers after the trade show?
A: After the event, you can follow up with customers by sending additional information or inviting them to an exclusive event. This will help create a lasting impression on potential customers and may lead to further business opportunities in the future.
By following these tips and taking advantage of all available resources, you’ll be sure to make a lasting impression at your next trade show! Good luck!