Helpful event information and industry links
Are you trying to decide which trade shows to attend, or curious about which U.S. cities are popular locations for major conventions? Before you make decisions on which show to attend please check out these helpful resources to find out where to go and how to plan a successful trade show booth.
Trade shows provide fantastic opportunities to promote your brand, introduce new products and services, as well as meet prospective clients and develop company sales.
Exhibit marketing also gives you a chance to network with key industry contacts, learn more about your competitors, and spend some valuable time strengthening relationships with customers and suppliers.
These resources will provide necessary information for you to successfully leverage your trade show investment, including these specific targets:
- Establish clear goals, plan your strategy, and measure your ROI (return on investment).
- Implement your plans and tactics before, during, and after your upcoming event.
- Choose the exhibit display booth that best meets your needs and budget.
- Select display accessories, banners, graphics, lighting, booth design, and materials to heighten visibility and drive sales.
- Ensure those working the show are well trained to fully represent your company, generate leads, and secure sales.
The Why, Where and How of Trade Show Marketing
Tips and tricks we have learned from being in the trade show industry for 30 years
We have updated our trade show tips and guides page to include many more articles of value. Please visit the new page for everything you ever wanted to know, but were afraid to ask, about trade shows!
Click here for More Trade Show Tips, Tricks and Guides
Special Reports on the Event Industry to Assist Exhibitors:
The Value of Exhibiting in an Economic Downturn 2009 Special Report
Understanding Return On Investment (ROI) in the Trade Show World
Key U.S. Convention Centers:
|Atlanta, GA||Georgia International Convention Center|
|Boston, MA||Boston Convention Center|
|Chicago, IL||Donald E. Stephens Convention Center|
|Chicago, IL||McCormick Place|
|Dallas, TX||Dallas Convention Center|
|Houston, TX||George R. Brown Convention Center|
|Las Vegas, NV||Las Vegas Convention Center|
|Las Vegas, NV||Mandalay Bay Convention Center|
|Las Vegas, NV||Sands Expo Convention Center|
|Long Beach, CA||Long Beach Convention Center|
|Louisville, KY||Kentucky International Convention Center|
|New Orleans, LA||Ernest N. Morial Convention Center|
|New York City, NY||The Javits Center|
|Orlando, FL||Orange County Convention Center|
|Phoenix, AZ||Phoenix Convention Center|
|Portland, OR||Oregon Convention Center|
|San Diego, CA||San Diego Convention Center|
|San Francisco, CA||Moscone Center|
|San Jose, CA||San Jose McEnery Convention Center|
|Scottsdale, AZ||WestWorld of Scottsdale Special Events Center|
|Seattle, WA||Washington State Convention & Trade Center|
|Washington, DC||Washington Convention Center||Find Trade Shows:|
TSNN Event Search
Trade Show Week
Events In America
Trade Show & Exhibit News:
Center for Exhibit Industry Research
Exhibit City News
Trade Show Exhibitors Association