Introduction It can be especially challenging to create a brand for your business, and decide on what type of service or product you can offer. That is why this guide has been designed to help you understand how to integrate digital marketing strategy into your business model, and how you can use it to build […]
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When planning trade shows and other outdoor events, you must consider if you need a tent covering, and whether outdoor tents for events are worth the investment. Tents certainly have lots of benefits for outdoor events. They are weatherproof, elegant, and can be set up in no time. They can also be customized to meet […]
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You may find the idea of a trade show attendance quite overwhelming and feel like exhibiting at a trade show is an uphill task, one that will cost you an arm and a leg to organize. However, it will only take one attempt to dissolve your fears. The most critical component of a trade show […]
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Anything you can do to enhance attendance at your event is great. Over the years, many businesses have developed strategies to attract people. People usually only attend booths that offer more than goods and service information. That’s where trade show candy supposedly comes in. The thinking is that nothing says “you’re welcome” better than candies. […]
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Events are a great marketing strategy—if you get them right. The more people that turn up for an event, the greater the number of people that your product can influence. Enter Instagram. A global space that attracts over one billion active users per month. As a social media platform, Instagram can give your event great […]
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Wearing a trade show uniform is the norm. It helps to project your brand and distinguishes your booth from others. But many exhibitors make a huge mistake by failing to get the fashion right. If your staff find the uniforms creative and exciting, they will be proud and radiant when they deal with customers. If […]
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There’s a reason why many business owners don’t like trade shows—they are capital intensive and require lots of planning. Although the results are always positive, it’s difficult to measure how impactful they are on sales. Some businesses assume that trade shows are a necessary evil, as all the big brands are always there. To handle […]
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Running a business is a continuous learning curve that involves adjusting to new challenges and finding ways to promote your business based on the latest trends. Less successful businesses may not have had much luck in the past promoting your business, because of complications with the budget or limitations from their target market. There are […]
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If you’ve tried all kinds of marketing gimmicks, but sales are still not improving, a public exhibition of your products and services might be a suitable way to go. And if you’re going to make that investment, be sure to plan some targeted trade show advertisements too! What is a Trade Show A trade show […]
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Everything you need to know to successfully market your business on social media “You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.” Ray Allen In the time before the internet, marking was limited to newspaper […]
Continue readingFirst impressions are lasting impressions. This statement is true when it comes to your trade show displays as well. One of the first things that a customer’s eyes tends to gravitate towards are the trade show displays. This is one of the reasons why it is important that your displays are clean, inviting, vibrant, and appealing. […]
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