How do you find the best trade show for you? There are several ways to approach the problem. And it’s a crucial problem to solve. If you’ve got the world’s greatest product, and you’re at the wrong show, you might as well just set fire to your trade show budget. But getting it right requires […]
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Designing a trade show booth is a combination of art and science. It’s only natural for exhibit designers to want to create unique, elaborate, colorful and (often) expensive displays. It shows off their skills. While there may be a place for that, it’s important that your booth function on some basic levels (the science part) […]
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When you’re new to the trade show business, you’ve got a million questions. There’s a boatload of information to learn, with few good books on the subject. And everyone’s counting on you to make your exhibiting program work. That’s why we’ve boiled decades of experience in this field down to the top ten things you need […]
Continue readingIn this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
Continue readingIn this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
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We all share the blessing (or the curse) of eating in restaurants while we’re on the road. You can go the safe route and eat at the convention center or the convention hotel. Or you can be a bit more adventurous and take in the town like a local, wherever you happen to be. That’s […]
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Attracting attention to your trade show booth shouldn’t be your goal. After all, even a traffic accident gets attention. What you want is the right kind of attention! Your booth shouldn’t be the “traffic accident” of the show. And we’ve all seen those kinds of exhibits! You want people to be attracted to what you’re […]
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In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue reading
An effective exhibit marketing plan will help strategically guide you to increase attendee interaction and maximize ROI for each show. Using the right plan, you’ll identify the types of people you want to connect with, engage them appropriately, impress them memorably, and spread the word about your participation in each show. Let me take you […]
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In this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
Continue reading