Leveraging the trade show environment with photography in your exhibit can have positive and negative results. Why? They may seem like two very different things: the “live” environment of the trade show and the “static” aspect of photography. You might thing they shouldn’t mix, but there are proven ways to use photography in your exhibit. […]

It comes with the territory. Being on the road means we either get to — or have to — eat in restaurants. So why not make finding a meal a little more fun and rewarding? I’ve decided to try something a little different in this blog every so often and give you some personal recommendations […]

How do you create trade show calls to action (CTA’s) that get show visitors off the aisles and into your booth? Getting attendees into your booth is (or should be) the Holy Grail for exhibitors. Until you do that, the best product, the best product demo, the most well trained staff and the hottest giveaways […]

At some point in your career, you’ve probably been placed in the position where things needed to happen in a rush, for you to do your job effectively. Sometimes things slip through the cracks: “I was supposed to order carpeting? I thought you were ordering the carpet!” Sometimes rules change: “Last year, our twelve foot […]

There are many ways to increase booth traffic in your exhibit, from a Spin and Win wheel to a celebrity guest. But these (and all the others) have varying degrees of effectiveness, and they come with a cost—sometimes a hefty cost. What doesn’t cost much, but can be worth its weight in gold, is word […]

As a trade show exhibitor, your trade show booth itself is your most important asset. And it takes lots of thought, creativity and planning to construct an effective trade show display. But once you have that, you need to focus on your second most important asset: your trade show booth staffing. This is the team […]

The Best Floor You Can Use At Trade Shows

A well put-together booth is one of best ways to make a splash at trade shows — so what does your floor say about yours? You know that thousands of feet have trampled all over that manky old carpet already installed at a lot of centers and let’s face it. You want your clients standing […]

What Really Makes Your Trade Show Strategy Work?

There is no end to the preparations you can make for creating a winning trade show exhibit. But what really makes your trade show strategy work? A quick Google search (or a search right here through our vast library of previous blog entries) will provide dozens and dozens of articles telling you what you should […]

Top 6 Creative Trade Show Marketing and Event Trends for 2017

It used to be that trade shows were used for a big reveal of an exhibitors new product, however, now that we are fully digital, those reveals happen in real-time every day. This means that for a trade show booth to be successful, vendors have to be creative. Here are the top six emerging event […]

Niche Your Way To Trade Show Success

We’ve talked before about qualifying your trade show prospects – knowing your market niche is essential to success at trade shows and in the general market place. So, how do you qualify your company’s prospects so that you don’t waste your time or theirs? What exactly is niche marketing, anyway? Well, here’s an example: Your […]