Introduction As consumers, when we’re asked to think of a brand we tend to leap straight to logos and slogans. Everyone can pick out a Coca-Cola at the store because they recognize the logo and color scheme. Likewise, you know exactly what kind of food you’re getting when you pass beneath the golden arches of […]
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Introduction We’re all constantly being told that B2B marketing is changing and that we need new marketing strategies to cope with this. We’re being told that the modern buyer doesn’t respond well to the B2B sales funnels of old and their buying habits are so mysterious you’re going to need a crystal ball or psychic […]
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With tons of gimmicky and eye-catching competitors in nearly every corner of the convention center, it can feel a bit daunting to come up with a trade show booth design that gives your business the exposure you hope to get. This is particularly true when the expo is filled with industry giants, and you are […]
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Showcasing your booth design for marketing events is now very easy, thanks to trade show booth mockups. With tons of templates to choose from, coming up with unique booth designs and customized exhibition stands is a matter of copy and paste or drag and drop. Just about any vendor can get visuals of how their […]
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The late 1950s saw the birth of sneeze guards. They are primarily used in food service locations to protect food and people from contact spray that can be transferred by sneezing, coughing, and talking. As businesses gradually open their doors to the public in a post-corona era, more people are beginning to see a wide […]
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The creative use of lighting is an effective way to catch people’s attention at trade shows. Vendors can use trade show lighting to illuminate their booth, banners, and products on display. Lighting can also be used to set the mood or atmosphere of your booth. You can inspire curiosity or intrigue visitors using different light […]
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Not too long ago, mounting sneeze guards in community-based organizations would have been deemed out of place. But the reverse seems to be the case now, as any business that does not have these preventive barriers is seen as not taking the health and safety of its clients and staff seriously. Social distancing is the […]
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High-impact banners are effective for commanding the attention of people on the trade show floor. If you can get passersby to read your banner, they are likely to stop by your booth to check out what you have to offer. The question is: how do you create the best banner design to have such a […]
Continue reading Marketing your trade Show online with digital banners can significantly increase the outcome of your exhibition. You can use digital banners on various platforms such as Google and social media to create awareness for your exhibition, inform customers about the products you will be exhibiting, and invite them to come and try them out, therefore […]
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Your trade show table set up is as important as other elements of your exhibition set up. It is your frontline for engagement with customers. Think of it more like the living room in your trade show booth. As such, you want it to be welcoming and functional. You have captured your customer’s attention with […]
Continue reading An event backdrop is an image adopted during an event that is seen as a synopsis or summary of the event by the organizer(s) to represent the event. It has certain qualities that are deemed to embody the spirit of the event that should appeal to the audience. Therefore, the backdrop is supposed to be […]
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Portable trade show displays represent the company’s products and tell the company’s story, from where they have come from, where they currently are, and any other information the company wants to convey to the public. As the name implies, they are built and set up primarily for use at a trade show. They are a […]
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