Designing a trade show booth is a combination of art and science. Exhibit designers want to create unique, elaborate, colorful and (often) expensive displays that show off their design skills. While that might be OK too, it’s important that your trade show booth function on some basic levels (the science part) before you add all […]
Continue readingCustom ExhibitsImpressive Custom Exhibits Made EasyHelping to build your brand’s awareness and trade show presence through the use of uniquely designed, creative, custom display properties. Blending traditional build expertise with well thought-out, targeted design, utilizing the latest in manufacturing techniques while incorporating the newest in exhibit technologies backed by almost fifty years of experience. Providing […]
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Whether you find it exciting or confusing, there’s one thing that’s for sure – social media and trade show marketing go hand in hand. Social media at trade shows is a reality that is unlikely to change in the foreseeable future. Social media is no longer just “that thing that kids do on the computer.” […]
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Do you attend three or more larger trade shows every year? And perhaps a couple of smaller shows in-between? Do you closely control those pesky recurring trade show costs? Do you ship several cases, or maybe a crate to your shows, with your trade show booth and accessories in it? Many trade show exhibitors don’t give much […]
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You just finished up a trade show, and on the surface, it seems that everything went great. A few appointments were made with top prospects, staffers gathered promising leads, everyone loved your trade show booth, and the new product you launched was well received. For once, everything went as planned and there wasn’t a single […]
Continue readingTEASER – “No one can see into the future with certainty, but I have a few thoughts about the future of the trade show industry. Changes will be most evident in three specific areas. If you want your trade show exhibit program to be successful in the months and years ahead, here’s how to get […]
Continue readingNumerous studies have concluded that follow-up of trade show leads is suffering from neglect, or being left to salespeople who cherry pick only the best leads and leave all the other fruit to rot on the tree. A number that’s been floated by many writers and seminar leaders, supposedly drawn from research by CEIR, is […]
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A trade show floor is unlike any other business environment. How so, you ask? In a traditional business environment, the rules to be an ethical competitor are much more formal and reserved. You wouldn’t walk into a customer’s office and just start pitching your latest product. There are niceties involved: “Hello.” “Would you like some […]
Continue readingIn this blog we frequently point out that trade shows are not events – meaning, they don’t just occur at the show for the live event. Instead, they should be considered processes, that take place over a fairly long period of time. Trade show marketing can be very effective if marketers and exhibitors plan for […]
Continue readingIn this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
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