The Consumer Electronics Show (CES) stands as the pinnacle of tech events worldwide. This massive gathering in Las Vegas attracts over 130,000 attendees who explore 2.5 million square feet of cutting-edge technology. For companies like Samsung, Nvidia, LG, and Sony, CES offers a unique platform to showcase their latest innovations. At CES, the visual impact […]
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You just finished up a trade show, and on the surface, it seems that everything went great. A few appointments were made with top prospects, staffers gathered promising leads, everyone loved your trade show booth, and the new product you launched was well received. For once, everything went as planned, and there wasn’t a single issue […]
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You may find the idea of a trade show attendance quite overwhelming and feel like exhibiting at a trade show is an uphill task, one that will cost you an arm and a leg to organize. However, it will only take one attempt to dissolve your fears. The most critical component of a trade show […]
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Marketing your trade Show online with digital banners can significantly increase the outcome of your exhibition. You can use digital banners on various platforms such as Google and social media to create awareness for your exhibition, inform customers about the products you will be exhibiting, and invite them to come and try them out, therefore […]
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Trade show booths have evolved over the years. Regardless of your industry, there is an increasing demand to stay ahead of the competition by trying out the latest booth layouts, elements, and technologies.More businesses are working with a trade show exhibit booths manufacturer to make their booth stand out from the competition. Trade show exhibit […]
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Do you attend three or more larger trade shows every year? And perhaps a couple of smaller shows in-between? Do you closely control those pesky recurring trade show costs? Do you ship several cases, or maybe a crate to your shows, with your trade show booth and accessories in it? Many trade show exhibitors don’t give much […]
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This is the seventh in a series of articles about the basics of exhibiting that began with the first post of the New Year. This article focuses post-show, on reeling in those important trade show leads. Trade shows are truly unique in that people come to the event, essentially with cash in hand, looking for […]
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When we first started this business, the concept of “trade show technology” or using technology on the trade show floor was rarely mentioned. A client would contract with us to build a trade show display. They never gave much thought to how the booth design would affect traffic flow, for example.Branding wasn’t so much of a […]
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If you’ve ever exhibited at a trade show you know it’s an expensive forms of marketing. So why do so many companies continue to market at these events? The answer is simple – Because trade shows put you in front of a highly-targeted group of people who are all interested in what you have to […]
Continue readingPulling off a successful trade show exhibiting effort is harder than it looks. Here are seven common mistakes to avoid that will make your next trade show exhibit more effective in meeting its goals: Mistake #1: Possessing the wrong skill set Putting a trade show exhibit program together takes a unique set of skills: it […]
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