Why is it important to understand your customers? As an example, in a recent TV commercial, real people were offered a brief presentation from a “certified financial planner”. Those people believed what they’d been told, accepting everything they saw and heard at face value. After their presentation, they were all shocked when they saw video of […]

Spotlight: Part 3 of 3 – Specific Application, Current Resources, and Summary

In this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]

App Corner: Spotted Places

In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone  — let’s make them smarter, help you make money and save time so you can get to […]

Best Pop Up Displays in 2017

More and more of us shop online, and find it is easy to become swamped in the available choices. Thus, folks shopping for trade show pop up displays frequently ask us which are the best pop up displays in 2017. As an independent distributor, American Image Displays is not required to sell any particular “house […]

How do you find the best trade show for you? There are several ways to approach the problem. And it’s a crucial problem to solve. If you’ve got the world’s greatest product, and you’re at the wrong show, you might as well just set fire to your trade show budget. But getting it right requires […]

Designing a trade show booth is a combination of art and science. It’s only natural for exhibit designers to want to create unique, elaborate, colorful and (often) expensive displays. It shows off their skills. While there may be a place for that, it’s important that your booth function on some basic levels (the science part) […]

When you’re new to the trade show business, you’ve got a million questions. There’s a boatload of information to learn, with few good books on the subject. And everyone’s counting on you to make your exhibiting program work. That’s why we’ve boiled decades of experience in this field down to the top ten things you need […]

Spotlight: Part 2 of 3 – Trade Show Virtual Reality, AR, & MR

In this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]

App Corner: TVFoodMaps

In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone  — let’s make them smarter, help you make money and save time so you can get to […]

We all share the blessing (or the curse) of eating in restaurants while we’re on the road. You can go the safe route and eat at the convention center or the convention hotel. Or you can be a bit more adventurous and take in the town like a local, wherever you happen to be. That’s […]