Designing a trade show booth is a combination of art and science. Exhibit designers sometimes try to create unique, elaborate, colorful and (often) expensive displays that show off their design skills. While that might be OK too, it’s important that your exhibition booth design function on some basic levels (the science part) before you add […]
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Many businesses, especially B2B companies, rely on trade shows to gain clientele and promote their brand. Trade shows offer an opportunity to gain a better sense of current business trends and to develop a presence in your industry. Setting up and running a trade show exhibit is no easy task, but when it’s done right, the […]
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There are ways to significantly boost your trade show sales rate and your booth staff’s success at getting leads and closing on the show floor. Studies of successful trade show exhibitors show several key processes that are consistent among the exhibitors that meet their sales and marketing goals at trade shows. Here’s the top four tips; if you’ve […]
Continue readingBeing prepared with all of the proper trade show booth essentials is the foundation for success for trade show exhibitors. Sure, you’re going to bring your trade show booth. But what else should you bring? Failure to pack key trade show supplies can negatively impact your company’s professional image and can quickly cost a lot […]
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If you ask a successful trade show veteran the question, “Why exhibit at trade shows?” you should be ready to hear an enthusiastic list of reasons. From increasing your customer base to creating new advertising opportunities, the power of trade shows is impressive. Below are 15 top reasons to exhibit at trade shows.1) Showcase your […]
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Your trade show success often hinges upon your ability to optimize your 10×10 booth design. Generating unique and captivating 10 x 10 trade show booth ideas is a necessity if you wish to grab the attention of trade show attendees. The slider below shows some of our most popular 10 x 10 booth designs. And the rest […]
Continue readingCustom ExhibitsImpressive Custom Exhibits Made EasyHelping to build your brand’s awareness and trade show presence through the use of uniquely designed, creative, custom display properties. Blending traditional build expertise with well thought-out, targeted design, utilizing the latest in manufacturing techniques while incorporating the newest in exhibit technologies backed by almost fifty years of experience. Providing […]
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Whether you find it exciting or confusing, there’s one thing that’s for sure – social media and trade show marketing go hand in hand. Social media at trade shows is a reality that is unlikely to change in the foreseeable future. Social media is no longer just “that thing that kids do on the computer.” […]
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Do you attend three or more larger trade shows every year? And perhaps a couple of smaller shows in-between? Do you closely control those pesky recurring trade show costs? Do you ship several cases, or maybe a crate to your shows, with your trade show booth and accessories in it? Many trade show exhibitors don’t give much […]
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You just finished up a trade show, and on the surface, it seems that everything went great. A few appointments were made with top prospects, staffers gathered promising leads, everyone loved your trade show booth, and the new product you launched was well received. For once, everything went as planned and there wasn’t a single […]
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