Do you attend three or more larger trade shows every year? And perhaps a couple of smaller shows in-between? Do you ship several cases, or maybe a crate to your shows, with your trade show booth and accessories in it? Many trade show exhibitors don’t give much consideration to recurring costs when shopping for a trade show […]
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You just finished up a trade show, and on the surface, it seems that everything went great. A few appointments were made with top prospects, staffers gathered promising leads, everyone loved your trade show booth, and the new product you launched was well received. For once, everything went as planned and there wasn’t a single […]
Continue readingTEASER – “No one can see into the future with certainty, but I have a few thoughts about the future of the trade show industry. Changes will be most evident in three specific areas. If you want your trade show exhibit program to be successful in the months and years ahead, here’s how to get […]
Continue readingNumerous studies have concluded that follow-up of trade show leads is suffering from neglect, or being left to salespeople who cherry pick only the best leads and leave all the other fruit to rot on the tree. A number that’s been floated by many writers and seminar leaders, supposedly drawn from research by CEIR, is […]
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A trade show floor is unlike any other business environment. How so, you ask? In a traditional business environment, the rules to be an ethical competitor are much more formal and reserved. You wouldn’t walk into a customer’s office and just start pitching your latest product. There are niceties involved: “Hello.” “Would you like some […]
Continue readingIn this blog we frequently point out that trade shows are not events – meaning, they don’t just occur at the show for the live event. Instead, they should be considered processes, that take place over a fairly long period of time. Trade show marketing can be very effective if marketers and exhibitors plan for […]
Continue readingIn this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
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If you’re a road warrior (and if you’re reading this, you probably are), you know that traveling from one trade show to another can be exhausting. But there can be perks, too. You can see new cities, try new foods, experience different local cultures and see sights you wouldn’t see anywhere else. Today’s post focuses […]
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In the past, we’ve suggested going to a trade show outside your own industry to gather ideas that can recharge your own creativity. I wanted to follow up on that with some ideas on how to make the most of your time while you’re engaged in a little competitive trade show research. As an exhibitor, […]
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Your trade show exhibit is a major expense item in your marketing budget, and that booth will probably need to be used over a fair period of time in order to be cost-effective. How can you extend the life of your exhibit, minimizing added costs for major repairs, refurbishments or replacement? These six tips will […]
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