CEIR Report: What do Visitors to your Trade Show Booth REALLY Want?

The Center for Exposition Industry Research (CEIR) has long been the premiere research group investigating the trade show industry, and their reports regularly make waves.  There are few better sources for hard data about exposition appearances and their effectiveness. In their latest release, Exhibition Floor Interaction: What Visitors Want, they address the #1 question facing exhibitors.  […]

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Designing the Best Trade Show Booths

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Updated Nov 2020Creating a Design for the best trade show booths is a combination of art and science. Exhibit designers sometimes try to create unique, elaborate, colorful, and (often) expensive displays that show off their design skills. While showing off mad design skills might be okay too,  it’s important that your exhibition booth design function on […]

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Great Trade Show Display Ideas That Attract More Booth Traffic

Exhibitors with traffic-stopping trade show booths are master magicians. They all know how to “automagically” turn ordinary face-to-face encounters with people into extraordinary business opportunities. And their not-so-secret magic tricks? Innovative trade show display ideas, all superbly done! Some of them are conventional ideas executed to exceed expectations, some are fresh out of nowhere ideas […]

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Trade Show Booth Scheduling: Tips for Success

Custom Trade Show Booth

Tradeshow exhibiting costs money. Organizing your trade show display program can be a complicated and stressful process. This trade show booth scheduling checklist is designed to help you plan effectively without overlooking any of the tasks that could make things more complicated or expensive down the road.You can spend anywhere from a couple thousand to […]

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Measuring Trade Show ROI

measuring trade show roi

You know it was a good show, but how do you go about measuring trade show ROI so you can prove it? Appointments were made with top prospects and customers, staffers gathered lots of promising leads, and the new product launch was well received. There were no strategic or logistical problems. Everything went just as […]

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