The Center for Exposition Industry Research (CEIR) has long been the premiere research group investigating the trade show industry, and their reports regularly make waves. There are few better sources for hard data about exposition appearances and their effectiveness. In their latest release, Exhibition Floor Interaction: What Visitors Want, they address the #1 question facing exhibitors. […]
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Does technology today rule out direct mail advertising as one of the valid trade show marketing solutions? Once upon a time, every message that traveled from one person to another required an envelope and a stamp. Then email came along and changed all that. But does that mean direct mail solicitations are too “old school” to […]
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Updated Nov 2020Creating a Design for the best trade show booths is a combination of art and science. Exhibit designers sometimes try to create unique, elaborate, colorful, and (often) expensive displays that show off their design skills. While showing off mad design skills might be okay too, it’s important that your exhibition booth design function on […]
Continue readingExhibitors with traffic-stopping trade show booths are master magicians. They all know how to “automagically” turn ordinary face-to-face encounters with people into extraordinary business opportunities. And their not-so-secret magic tricks? Innovative trade show display ideas, all superbly done! Some of them are conventional ideas executed to exceed expectations, some are fresh out of nowhere ideas […]
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If you can capture an eye, you can open a mind. It should come as no surprise that businesses that want to publicize their services and products use trade show marketing as the go-to option. It’s a great investment of money and time that yields even better returns.The furniture you use at your trade show […]
Continue reading Your trade show success often hinges upon your ability to optimize your 10×10 booth design. Generating unique and captivating 10 x 10 trade show booth ideas is a necessity if you wish to grab the attention of trade show attendees. The slider below shows some of our most popular 10 x 10 booth designs. And the rest […]
Continue reading Tradeshow exhibiting costs money. Organizing your trade show display program can be a complicated and stressful process. This trade show booth scheduling checklist is designed to help you plan effectively without overlooking any of the tasks that could make things more complicated or expensive down the road.You can spend anywhere from a couple thousand to […]
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Q. How important is your trade show signage? A. You have less time than it takes you to read this sentence for a trade show attendee to decide whether he or she will spend any time in your exhibit. It seems unfair, but it’s true. Numerous studies have shown that attendees decide whether your trade show […]
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You just finished up a trade show, and on the surface, it seems that everything went great. A few appointments were made with top prospects, staffers gathered promising leads, everyone loved your trade show booth, and the new product you launched was well received. For once, everything went as planned, and there wasn’t a single issue […]
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You know it was a good show, but how do you go about measuring trade show ROI so you can prove it? Appointments were made with top prospects and customers, staffers gathered lots of promising leads, and the new product launch was well received. There were no strategic or logistical problems. Everything went just as […]
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