As part of their role in your outreach campaigns, you will undoubtedly want to give presentations in your trade show displays, marketing your products and services.Besides being a great way to get a lot of information to an interested audience, having a reputation for giving good presentations means you might get invitations to make presentations to […]
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Do you feel in your gut that you should be able to sell more in your expo displays but don’t know where to start? Trade shows can be big business for many companies.They’re a fantastic way to showcase your wares to potential clients and customers, and take your business to the next level. If you […]
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Don’t miss your chance! Event survey questions or trade show surveys can help generate good intel, in turn helping you make your products or services as appealing as possible. As trade show managers, it’s easy to become complacent and adopt an “if we build it, they will come” mentality about our participation in shows. But […]
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Introduction We’re all constantly being told that B2B marketing is changing and that we need new marketing strategies to cope with this. We’re being told that the modern buyer doesn’t respond well to the B2B sales funnels of old and their buying habits are so mysterious you’re going to need a crystal ball or psychic […]
Continue readingWhen you think of trade shows, what do you think of? What is a trade show, exactly? A convention center full of booths and displays, with a few hundred merchants all trying to get your attention? Maybe you think of the latest industry developments being shown off for attendees, or the panels where you can […]
Continue readingTrade shows are a huge part of public relations for any size company. They are one of the few opportunities we get for in-person meetings with potential clients – so much marketing and branding these days happens on the web and the phone. An opportunity to meet a client in person is a valuable chance […]
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Trade Show Displays are tools for showing your company brand and advertising your products. They are used in trade shows, conventions, and business conferences; these gatherings occur in many different locations all across the globe. Some trade shows are huge, with thousands of exhibitors and tens of thousands of attendees and visitors wandering the aisles, […]
Continue readingIn this article, we’re looking at space. Space is perhaps the biggest opportunity for exhibitors looking to design their booth effectively. Space is your blank canvas, and there are a wide range of event marketing opportunities that involve proper usage of space. We’ll look at recent trends to help you properly utilize space and create […]
Continue readingDo you often find visitors coming to your trade show displays with a copy of a trade publication featuring your product? Have your top executives been introduced to the editors at those trade publications? Have those magazines published case studies from your exhibit, pictures included? What about your exhibit being seen on national television or […]
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The Consumer Electronics Show (CES) draws more than 170,000 people to Las Vegas every year. If that’s your market, you only have to appeal to a small slice of those attendees to make your trade show exhibit marketing program a success – in this situation, getting traffic in your trade show exhibit isn’t a big […]
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