Introduction Marketing is vitally important for every business, from the multimillion dollar businesses, all the way down to start-up businesses, and even “mom and pop” shops and independent sellers. No matter whether you are at the top or bottom of the business world, having a marketing budget also requires having a marketing plan. Therefore, whatever […]
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Everything you need to know to successfully market your business on social media “You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.” Ray Allen In the time before the internet, marking was limited to newspaper […]
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This guide will help uncover some creative ways to market your business through primarily traditional channels. Introduction Marketing is one of the most important parts of creating and maintaining a successful business. Without getting your business out there, your sales and therefore revenue will quickly dwindle, and you’ll find it difficult to stay afloat. With hundreds […]
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Introduction As consumers, when we’re asked to think of a brand we tend to leap straight to logos and slogans. Everyone can pick out a Coca-Cola at the store because they recognize the logo and color scheme. Likewise, you know exactly what kind of food you’re getting when you pass beneath the golden arches of […]
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Introduction We’re all constantly being told that B2B marketing is changing and that we need new marketing strategies to cope with this. We’re being told that the modern buyer doesn’t respond well to the B2B sales funnels of old and their buying habits are so mysterious you’re going to need a crystal ball or psychic […]
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If you can capture an eye, you can open a mind. It should come as no surprise that businesses that want to publicize their services and products use trade show marketing as the go-to option. It’s a great investment of money and time that yields even better returns. Making sure to use the best trade […]
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Exhibitors normally start preparing for a trade show by considering their trade show booth components, especially focusing on their backwalls and graphics. And rightly so, these are the key tools we all use to attract attention at the convention hall. When the organizer does get around to thinking about what will be under everyone’s feet, […]
Continue readingPart of making a great impression at a trade show comes from creating the right mood and emotion for attendees. The colors you choose for the graphics on your trade show displays will play a subtle role in delivering that message. The catch is, you won’t have the same goals at every event. For different shows, […]
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The creative use of lighting is an effective way to catch people’s attention at trade shows. Vendors can use trade show lighting to illuminate their booth, banners, and products on display. Lighting can also be used to set the mood or atmosphere of your booth. You can inspire curiosity or intrigue visitors using different light […]
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Feeling overwhelmed by the thought of packing and shipping your trade show items to and from the show site? You are not alone. Most first-time exhibitors and even some regular ones have the same concerns. All the meticulous planning, tons of effort, and sleepless nights that usually go into getting ready for a trade show […]
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The biggest jewelry trade shows of the year provide you with opportunities to sell high-quality merchandise as well as restock jewelry. But beyond buying and selling, these trade events are the best occasions to reconnect and network with exhibitors and industry peers, and also learn about the latest trends and styles. Check out the top […]
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As the world finds its feet again after the devastating effects of the 2019 Corona Virus Disease (COVID-19), the trade show industry is already showing “signs of life” and returning to the usual ways of doing things. Some organizations already know how to organize trade shows during COVID and are taking the bull by the […]
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There is no better place to discover the latest developments and processes in the HVAC industry than trade shows, expos, and conventions. These events offer excellent opportunities to meet new and old colleagues and expand your professional network. Numerous HVAC trade shows are held annually across the country and globally, and they offer cover lots […]
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If you’re a big company in the construction industry, successful trade show exhibiting possibly means attending the “Big Five”, a series of construction trade fairs originating in Dubai, attracting close to 75,000 participants in 2015. If you’re on a safari somewhere deep in the African savannah, you’ll probably want to see the “Big Five”: the lion, […]
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