Is Direct Mail Advertising For Trade Shows A Dead Idea?
Does technology today rule out direct mail advertising as one of the valid trade show marketing solutions? Once upon a time, every message that traveled from one person to another required an envelope and a stamp. Then email came along and changed all that. But does that mean direct mail solicitations are too “old school” to […]
Continue readingFashion Week Show Demonstrates Why Your Trade Show Marketing Needs Instagram
We wanted to discuss how Instagram has suddenly appeared on a lot of radars, and why your trade show marketing needs Instagram. As people are increasingly coming to discover, the world of social media is constantly changing, with services appearing, disappearing, or shifting in status every few months. Facebook continues to lead the way in terms of total users, but […]
Continue readingHow To Find the Best Trade Show Giveaways
Trade Show giveaways, premiums, promotional products, traffic builders, tchotchke, swag…These items have many names, but they all mean the same thing. A trade show giveaway is a small gift given away at trade shows and events. Many marketers spend lots of time trying to figure out which is the best trade show giveaway for their […]
Continue reading7 Sure Ways To Lure Visitors To Your Expo Displays
Having a display at a major trade show is great, but it’s only going to be as successful as the people you can attract to it. Like “Field of Dreams”, a lot of trade show exhibitors take a “if you build it, they will come” approach to their expo displays – but that’s not such […]
Continue readingWhy Trade Shows Could Be the Best Marketing Strategy for your Business
Trying to suss out the best marketing strategy for your business? BusinessDictionary.com gives us specific definitions of the similarities and differences between Marketing, Advertising, and Sales. One of the challenges for any business is developing the marketing/advertising/sales triangle to the best advantage. If you do a trade show well, then you can hit the MAS trifecta, and […]
Continue readingWhy Not Win a Best-of-Show Award at Your Trade Show?!
If you plan to exhibit at a trade show, and especially if you’re reviewing trade show displays or upgrading components for an important show, think about leveraging your investment. It’s all about marketing and publicity – why not do a little extra work in trade for the bragging rights for winning an award from the […]
Continue readingWhat Makes A Product Demo Go Viral?
Why would you want to make your trade show product demo go viral? To draw attention and boost your booth traffic? In the trade show exhibiting business, everyone’s trying to attract attention. Doing this isn’t as hard as it sounds. After all, a car wreck attracts attention, and the participants aren’t even trying! The key […]
Continue readingUsing Trade Show Social Media to Maximize Your ROI
You’ve got a beautiful trade booth, excellent giveaways, and a well-prepared sales team, what could you possibly be missing before your next big trade show? How about using trade show social media tools to maximize your trade show presence and impact at each of the trade shows that you attend? If the words “trade show […]
Continue readingUsing Inbound Marketing To Promote Your Trade Show Displays
Today, there are more tools than ever at your disposal for promoting your trade show booths. The Internet and online marketing have become incredible tools for spreading the word about appearances your company will be making, but only if you make good use of it. Your website can be a powerful tool for driving people […]
Continue readingUsing Social Media At Trade Shows
These days, it’s not enough to set up a booth and place an ad in the show directory. Exhibitors need to be more proactive to entice attendees to visit their booths. This will create opportunities for selling to take place. One of the best—and most cost effective—ways of doing this is by using social media […]
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