Seven Tricks For Attracting Attention To Your Trade Show Booth
Attracting attention to your trade show booth shouldn’t be your goal. After all, even a traffic accident gets attention. What you want is the right kind of attention! Your booth shouldn’t be the “traffic accident” of the show. And we’ve all seen those kinds of exhibits! You want people to be attracted to what you’re […]
Continue readingMake Making Money The Focus Of Your Exhibit Marketing Plan
An effective exhibit marketing plan will help strategically guide you to increase attendee interaction and maximize ROI for each show. Using the right plan, you’ll identify the types of people you want to connect with, engage them appropriately, impress them memorably, and spread the word about your participation in each show. Let me take you […]
Continue readingUse Word Of Mouth To Increase Booth Traffic Before, During And After The Show
There are many ways to increase booth traffic in your exhibit, from a Spin and Win wheel to a celebrity guest. But these (and all the others) have varying degrees of effectiveness, and they come with a cost—sometimes a hefty cost. What doesn’t cost much, but can be worth its weight in gold, is word […]
Continue readingTop 6 Creative Trade Show Marketing and Event Trends for 2017
It used to be that trade shows were used for a big reveal of an exhibitors new product, however, now that we are fully digital, those reveals happen in real-time every day. This means that for a trade show booth to be successful, vendors have to be creative. Here are the top six emerging event […]
Continue readingWhat Makes A Product Demo Go Viral?
Why would you want to make your trade show product demo go viral? To draw attention and boost your booth traffic? In the trade show exhibiting business, everyone’s trying to attract attention. Doing this isn’t as hard as it sounds. After all, a car wreck attracts attention, and the participants aren’t even trying! The key […]
Continue readingHow to Score with Social Media at Trade Shows
There’s no turning back now. Social media has become an essential tool, and you really do need to know how to score with social media at trade shows. And the best part is it’s one of the most cost effective ways to make a strong impression and promote your company, your products and your brand. […]
Continue readingWhy You Need Trade Shows In Your Marketing Strategy
Why do you need trade shows in your marketing strategy? In fact, why might trade shows be the most important part of your marketing strategy? Well, it’s really simple, and answered by one more question – what is the biggest benefit of interacting with attendees at trade shows? The answer is relationships. Selling is all […]
Continue readingTrade Show Display Marketing Tips for Dummies
Trade shows are a proven marketing method, not only for gaining new leads for your business, but for solidifying and even expanding relationships with current customers. And the crucial part of the marketing strategy is very simple – when exhibiting at a trade show, you must plan to stand out from the crowd of other […]
Continue readingHow To Increase Trade Show Booth Traffic
Remember the days when all you needed to succeed at a trade show were a 10×10 booth and a box of pens with your logo on them? Those days are gone for good. Today, you need to plan ahead in order to increase trade show booth traffic and attract the kind of traffic you want. […]
Continue readingWhy Trade Shows Could Be the Best Marketing Strategy for your Business
Trying to suss out the best marketing strategy for your business? BusinessDictionary.com gives us specific definitions of the similarities and differences between Marketing, Advertising, and Sales. One of the challenges for any business is developing the marketing/advertising/sales triangle to the best advantage. If you do a trade show well, then you can hit the MAS trifecta, and […]
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