Category Archives for "Trade Show Marketing Tips"

Why Trade Shows Could Be the Best Marketing Strategy for your Business

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Trying to suss out the best marketing strategy for your business? gives us specific definitions of the similarities and differences between Marketing, Advertising, and Sales. One of the challenges for any business is developing the marketing/advertising/sales triangle to the best advantage. If you do a trade show well, then you can hit the MAS trifecta, and […]

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What Makes A Product Demo Go Viral?

Why would you want to make your trade show product demo go viral? To draw attention and boost your booth traffic? In the trade show exhibiting business, everyone’s trying to attract attention. Doing this isn’t as hard as it sounds. After all, a car wreck attracts attention, and the participants aren’t even trying! The key […]

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Using Social Media At Trade Shows

20x100 Trade Show Exhibit

These days, it’s not enough to set up a booth and place an ad in the show directory. Exhibitors need to be more proactive to entice attendees to visit their booths. This will create opportunities for selling to take place. One of the best—and most cost effective—ways of doing this is by using social media […]

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