Trade Shows & The Gig Economy : A Perfect Match
Put simply, the term “gig economy” refers to the exchange of labour for money between individuals, companies or organizations by way of digital platforms. These exchanges actively facilitate the pairing of providers (gig workers) and customers onto a payment-by-task or “gig” plan, that is often a short-term engagement. So how do the gig economy & […]
Continue readingDesigning Trade Show Banners – Your Guide to High Impact Banners
Your banner design is critical in determining whether or not trade show attendees walk into your booth. The trade show banner serves three main purposes: attention-grabbing, brand awareness, and brand representation. Research shows that 93% of customers decide based on how a company or product presents itself visually. Therefore, you must design a banner that […]
Continue readingThe Exhibitors Handbook – Get All the Info You Need
Exhibiting at industry-related trade shows is a powerful marketing tool for building brand awareness, generating leads, meeting face-to-face with existing clients, and engaging with customers. 87% of companies that exhibited in trade shows reported that the exhibitions were highly valuable in achieving their marketing and branding goals. As an official distributor and partner with Orbus […]
Continue readingTrade Show Counter Displays – Which Type is Right for You?
If your booth is your temporary office at an exhibition, then your trade show counter displays are your reception area. Therefore, this counter display is a critical component for making a pleasant impression on your potential customers. It is where you engage with your clients and can be used to serve refreshments. It can also […]
Continue readingTrade Show Booth Display Ideas That Will Shape 2021
A trade show is a public event or exhibition organized to enable businesses, companies, and other organizations in an industry or field to showcase and demonstrate their latest products and services. Marketing your latest products and services is always important, and may be even more critical in 2021, as we all struggle to return to […]
Continue readingPrinted Banner Stands – Quick and Easy Promotion Tools
Printed banner stands are the crutches on which physical branding for businesses and organizations has been held up for decades. Banners constitute a large portion of branding material as they are convenient to use and modify on the go as situations dictate. Banner stands are user-friendly display units which are critical in delivering your message […]
Continue readingHow to Get Free Publicity at Your Trade Shows
Do you often find visitors coming to your trade show displays with a copy of a trade publication featuring your product? Have your top executives been introduced to the editors at those trade publications? Have those magazines published case studies from your exhibit, pictures included? What about your exhibit being seen on national television or […]
Continue readingNine Ways To Get Traffic In Your Trade Show Exhibit
The Consumer Electronics Show (CES) draws more than 170,000 people to Las Vegas every year. If that’s your market, you only have to appeal to a small slice of those attendees to make your trade show exhibit marketing program a success – in this situation, getting traffic in your trade show exhibit isn’t a big […]
Continue readingTop 6 Creative Trade Show Marketing and Event Trends for 2020 and Beyond
It used to be that trade shows were used for a big reveal of an exhibitor’s new product; however, now that we are fully digital, those reveals happen in real-time every day. This means that for a trade show booth to be successful, vendors have to be creative. Here are the top ten emerging and […]
Continue reading10 Email Tips for Better Trade Show Marketing
Trade show marketing can be expensive, especially if not done correctly. According to a 2019 survey conducted among convention and industry professionals, it was found that 49% of respondents reported no change in their budget from 2018 to 2019, while 36% reported a budget increase. These 10 email tips should help you maximize the ROI on your trade […]
Continue reading