Trade Show Attendance: Who Attends Trade Shows?
You may find the idea of a trade show attendance quite overwhelming and feel like exhibiting at a trade show is an uphill task, one that will cost you an arm and a leg to organize. However, it will only take one attempt to dissolve your fears. The most critical component of a trade show […]
Continue readingTrade Show Candy: Is Offering Candy at Trade Shows A Good Idea?
Anything you can do to enhance attendance at your event is great. Over the years, many businesses have developed strategies to attract people. People usually only attend booths that offer more than goods and service information. That’s where trade show candy supposedly comes in. The thinking is that nothing says “you’re welcome” better than candies. […]
Continue readingBoosting Event Attendance With Instagram
Events are a great marketing strategy—if you get them right. The more people that turn up for an event, the greater the number of people that your product can influence. Enter Instagram. A global space that attracts over one billion active users per month. As a social media platform, Instagram can give your event great […]
Continue readingYour Ultimate Trade Show Advertisement Guide
If you’ve tried all kinds of marketing gimmicks, but sales are still not improving, a public exhibition of your products and services might be a suitable way to go. And if you’re going to make that investment, be sure to plan some targeted trade show advertisements too! What is a Trade Show A trade show […]
Continue readingHow to Get Free Publicity at Your Trade Shows
Do you often find visitors coming to your trade show displays with a copy of a trade publication featuring your product? Have your top executives been introduced to the editors at those trade publications? Have those magazines published case studies from your exhibit, pictures included? What about your exhibit being seen on national television or […]
Continue readingOutdoor Banner Stand – Everything You Need to Know
If you’re looking for a loud and dynamic marketing tool that can bring customers directly to your business, the outdoor banner stand is it. These stands can be displayed outside and grab the attention of anyone who sees them, making them the perfect fit for retail stores and shop fronts that need to attract customers. […]
Continue readingSocial Media Marketing Costs
Social media platforms like Facebook, Instagram, Twitter, YouTube, and others have become the primary source of information, entertainment, and even education for billions of users. Last year, about 4.27 billion people were active social media users globally. According to projections, the number is expected to rise to about 6 billion in five years. With the […]
Continue readingBetter Trade Show Banner Design – Your Guide to High Impact Banners
Your trade show banner design is critical in determining whether or not trade show attendees walk into your booth. The trade show banner serves three main purposes: attention-grabbing, brand awareness, and brand representation. Research shows that 93% of customers decide based on how a company or product presents itself visually. Therefore, you must design a […]
Continue readingHow To Find the Best Trade Show Giveaways
Trade Show giveaways, premiums, promotional products, traffic builders, tchotchke, swag…These items have many names, but they all mean the same thing. A trade show giveaway is a small gift given away at trade shows and events. Many marketers spend lots of time trying to figure out which is the best trade show giveaway for their […]
Continue readingFree Product Samples: How to Make an Impact
There was once a time when the only free product samples you could find were those being served up in tasty little morsels at the deli. Today, free samples can cover all types of products sold in any industry and if you’re not already making them work for your brand, you should be. How do […]
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