Boosting Event Attendance With Instagram Event Posts
Trade shows and events are a great marketing strategy—if you get them right. The more people that turn up for an event, the greater the number of people that your product can influence. Everything that can boost attendance – even Instagram event posts – can only be a good thing. What is Instagram? Well, it’s […]
Continue readingTrade Show Attendance: Who Attends Trade Shows?
You may find the idea of a trade show attendance quite overwhelming and feel like exhibiting at a trade show is an uphill task, one that will cost you an arm and a leg to organize. However, it will only take one attempt to dissolve your fears. The most critical component of a trade show […]
Continue readingTrade Show Candy: Is Offering Candy at Trade Shows A Good Idea?
Anything you can do to enhance attendance at your event is great. Over the years, many businesses have developed strategies to attract people. People usually only attend booths that offer more than goods and service information. That’s where trade show candy supposedly comes in. The thinking is that nothing says “you’re welcome” better than candies. […]
Continue readingYour Ultimate Trade Show Advertisement Guide
If you’ve tried all kinds of marketing gimmicks, but sales are still not improving, a public exhibition of your products and services might be a suitable way to go. And if you’re going to make that investment, be sure to plan some targeted trade show advertisements too! What is a Trade Show A trade show […]
Continue readingHow to Get Free Publicity at Your Trade Shows
Do you often find visitors coming to your trade show displays with a copy of a trade publication featuring your product? Have your top executives been introduced to the editors at those trade publications? Have those magazines published case studies from your exhibit, pictures included? What about your exhibit being seen on national television or […]
Continue readingHow To Find the Best Trade Show Giveaways
Trade Show giveaways, premiums, promotional products, traffic builders, tchotchke, swag…These items have many names, but they all mean the same thing. A trade show giveaway is a small gift given away at trade shows and events. Many marketers spend lots of time trying to figure out which is the best trade show giveaway for their […]
Continue readingFree Product Samples: How to Make an Impact
There was once a time when the only free product samples you could find were those being served up in tasty little morsels at the deli. Today, free samples can cover all types of products sold in any industry and if you’re not already making them work for your brand, you should be. How do […]
Continue readingEverything You Need To Know About The Brochure Holder
When people visit your trade show booth, you’ll want them to have something they can take away with them, such as a brochure. Stocking brochures in a haphazard way can cause you to misplace them while preventing them from being readily accessible to people who are interested in your products. That’s why you need a […]
Continue readingX Banner Stand – The Pros and Cons
The timeless banner stand has proven itself to be one of the most effective marketing tools we have, drawing in the customer’s attention and showcasing everything our brand has to offer. The X banner stand is one of the most popular iterations of these displays and they offer loads of benefits to the user, but […]
Continue readingHow to Use a Roll-Up Banner Stand
In the world of marketing gear, there’s nothing more commanding or easy to assemble than the roll-up banner stand. Also known as a pull-up or retractable banner, these large promotional displays are a must-have if you’re looking to draw attention to your brand and business. How do you use a roll-up banner stand? A roll-up […]
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