Virtual Trade Show
There is no playbook for engaging a global audience as the world navigates this “new normal” brought about by the coronavirus pandemic. What many people have been doing is to figure things out as they go – working from home and doing the best they can to keep their businesses going. Fortunately, virtual events (such […]
Continue readingTrade Show Technology and Using it Effectively On The Show Floor
When we first started this business, the concept of “trade show technology” or using technology on the trade show floor was rarely mentioned. A client would contract with us to build a trade show display. They never gave much thought to how the booth design would affect traffic flow, for example.Branding wasn’t so much of a […]
Continue readingKiller iPad Trade Show Kiosks for your Trade Show Displays!
Any good looking and useful Trade Show Display needs multimedia content to be effective. iPads are rapidly becoming one of the preferred display tools; consequently the best trade show booths need a way to hold and store iPads. You can even use an iPad app to measure your booth or to help you travel. One of our favorite […]
Continue readingAlibaba – Threat or Hype?
Alibaba is coming! Should we be worried? Today, let’s move away from trade shows specifically, and talk about a major business deal that’s brewing with the potential to shake up global commerce at very high levels. The Chinese retailer Alibaba, founded in 1999, is an online retailer similar in size to Amazon and Ebay (Combined!), and is reportedly […]
Continue readingThe Emergence of Chinese-Made Portable Trade Show Displays in the U.S.
There was a time when just the mention of Chinese-Made Portable Trade Show Displays in our industry sparked intense negative comments followed by an insistence that such items would never penetrate the market. The products were considered inferior, untrustworthy and a downright insult to every manufacturer and distributor in the United States. I even recall […]
Continue readingWill New Technologies Take Your Trade Show Displays Outdoors?
Looking at reports from this week’s Mobile World Congress 2013, most of the focus is on the gadgets themselves. The MWC is one of the most important trade shows for mobile connectivity, although it tends to be focused almost solely on Android and other open source or open platform solutions. What caught my eye wasn’t the […]
Continue readingWhat are the Best Hi Tech Toys for your Exhibition Displays?
When it comes to getting your exhibition displays noticed at a trade show, standing out from the crowd and getting noticed are probably your top priorities. After all, no matter how great your content is, how nice your banner stands and podiums look, or how awesome your products are, it just doesn’t matter if no one’s showing up […]
Continue readingUse New Technology to Easily Create a Very Profitable Trade Show
If you haven’t done so yet, a word of advice: “Just get over it already – adopt new technology in your trade show booth and marketing techniques, or you’ll be left in the dust by your competitors.” Okay, admittedly, that was a bit of tough love. But if that’s what we have to do to […]
Continue readingTrade Show Apps That Move Your Pop Up Displays Into People’s Pockets!
There’s been a growing threat to trade shows lately, a competitor for people’s eyeballs that’s keeping them from actually looking at your pop up displays. And as much as we’d like to get rid of them, we can’t, since they’re in our customers’ pockets. I’m talking, of course, about cell phones and other mobile devices. Doesn’t it seem […]
Continue readingTrade Show Displays & Tablet PCs
These days, one of the single best multi-purpose items you can purchase for your trade show displays is a tablet computer, such as an iPad for your trade show booth. These have been seen increasingly in more and more applications over the past few years, especially as tablets have become more functional and more affordable. If you […]
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