Spotlight: Part 3 of 3 – Specific Application, Current Resources, and Summary
In this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
Continue readingApp Corner: Spotted Places
In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue readingSpotlight: Part 2 of 3 – Trade Show Virtual Reality, AR, & MR
In this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
Continue readingApp Corner: TVFoodMaps
In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue readingApp Corner: AR Measure
In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue readingSpotlight: Part 1 of 3 – Trade Show Virtual Reality, AR, & MR
In this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
Continue readingUsing Technology Effectively On The Trade Show Floor
When we first started this business, a client would contract with us to build a trade show display. They never gave much thought to how the booth design would affect traffic flow, for example. Branding wasn’t so much of a thing back then, either. So every now and then, an executive would say something like, “My […]
Continue readingUse New Technology to Easily Create a Very Profitable Trade Show
If you haven’t done so yet, a word of advice: “Just get over it already – adopt new technology in your trade show booth and marketing techniques, or you’ll be left in the dust by your competitors.” Okay, admittedly, that was a bit of tough love. But if that’s what we have to do to […]
Continue readingThe Emergence of Chinese-Made Portable Trade Show Displays in the U.S.
There was a time when just the mention of Chinese-Made Portable Trade Show Displays in our industry sparked intense negative comments followed by an insistence that such items would never penetrate the market. The products were considered inferior, untrustworthy and a downright insult to every manufacturer and distributor in the United States. I even recall […]
Continue readingLooking to the Future – Augmented Reality at Trade Shows
So, browsing around, I came upon a fascinating article from last month about a Google Glass deployment at a foodie trade show. You might be wondering, why and how would you want to use Google Glasses at a tradeshow – but the possibilities are actually very interesting! The Washington Restaurant Association became one of the first groups to […]
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