Category Archives for "Trade Show Sales Tips"

How To Use Social Media at Trade Shows

Social media marketing

Whether you find it exciting or confusing, there’s one thing that’s for sure – social media and trade show marketing go hand in hand. Social media at trade shows is a reality that is unlikely to change in the foreseeable future.Social media is no longer just “that thing that kids do on the computer.” What […]

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Trade Show Survey Tips

trade show survey tips

So, I came across an interesting Harvard Business Review discussion about trade show survey tips a while back.  The thesis simply is, you can get more useful information from a short survey than with a long one.  Having spent some time dealing with consumer surveys, I’ve long been an advocate of using shorter ones. (Plus, like most people, […]

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CEIR Report: What do Visitors to your Trade Show Booth REALLY Want?

The Center for Exposition Industry Research (CEIR) has long been the premiere research group investigating the trade show industry, and their reports regularly make waves.  There are few better sources for hard data about exposition appearances and their effectiveness. In their latest release, Exhibition Floor Interaction: What Visitors Want, they address the #1 question facing exhibitors.  […]

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