How To Use Social Media to Win at Trade Shows
Whether you find it exciting or confusing, there’s one thing that’s for sure – social media and trade show marketing go hand in hand. Social media at trade shows is a reality that is unlikely to change in the foreseeable future. Social media is no longer just “that thing that kids do on the computer.” […]
Continue readingHere’s Everything You Need To Know About Trade Show ROI
You just finished up a trade show, and on the surface, it seems that everything went great. A few appointments were made with top prospects, staffers gathered promising leads, everyone loved your trade show booth, and the new product you launched was well received. For once, everything went as planned and there wasn’t a single […]
Continue readingWhat Does The Future Hold For The Trade Show Industry?
TEASER – “No one can see into the future with certainty, but I have a few thoughts about the future of the trade show industry. Changes will be most evident in three specific areas. If you want your trade show exhibit program to be successful in the months and years ahead, here’s how to get […]
Continue readingSuper-Charging Your Trade Show Follow-Up Process In Just Seven Steps
Numerous studies have concluded that follow-up of trade show leads is suffering from neglect, or being left to salespeople who cherry pick only the best leads and leave all the other fruit to rot on the tree. A number that’s been floated by many writers and seminar leaders, supposedly drawn from research by CEIR, is […]
Continue readingHow To Be an Ethical Competitor On The Trade Show Floor
A trade show floor is unlike any other business environment. How so, you ask? In a traditional business environment, the rules to be an ethical competitor are much more formal and reserved. You wouldn’t walk into a customer’s office and just start pitching your latest product. There are niceties involved: “Hello.” “Would you like some […]
Continue readingSuccessful Product Launch at a Trade Show
In this blog we frequently point out that trade shows are not events – meaning, they don’t just occur at the show for the live event. Instead, they should be considered processes, that take place over a fairly long period of time. Trade show marketing can be very effective if marketers and exhibitors plan for […]
Continue readingApp Corner: Envato Elements
In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue readingUnderstand Your Customers…Or Lose Them
Why is it important to understand your customers? As an example, in a recent TV commercial, real people were offered a brief presentation from a “certified financial planner”. Those people believed what they’d been told, accepting everything they saw and heard at face value. After their presentation, they were all shocked when they saw video of […]
Continue readingBecome A More Effective Exhibitor: Top Ten Tips
When you’re new to the trade show business, you’ve got a million questions. There’s a boatload of information to learn, with few good books on the subject. And everyone’s counting on you to make your exhibiting program work. That’s why we’ve boiled decades of experience in this field down to the top ten things you need […]
Continue readingCreating Compelling Calls To Action To Fill Your Booth With High-Value Prospects
How do you create trade show calls to action (CTA’s) that get show visitors off the aisles and into your booth? Getting attendees into your booth is (or should be) the Holy Grail for exhibitors. Until you do that, the best product, the best product demo, the most well trained staff and the hottest giveaways […]
Continue reading