25 Top Tips for Success in your Trade Show Booth
Many businesses, especially B2B companies, rely on trade shows to gain clientele and promote their brand. Trade shows offer an opportunity to gain a better sense of current business trends and to develop a presence in your industry. Setting up and running a trade show exhibit is no easy task, but when it’s done right, the […]
Continue readingFour Ways To Dramatically Improve Your Trade Show Sales
There are ways to significantly boost your trade show sales rate and your booth staff’s success at getting leads and closing on the show floor. Studies of successful trade show exhibitors show several key processes that are consistent among the exhibitors that meet their sales and marketing goals at trade shows. Here’s the top four tips; if you’ve […]
Continue readingTrade Show Booth Essentials
Being prepared with all of the proper trade show booth essentials is the foundation for success for trade show exhibitors. Sure, you’re going to bring your trade show booth. But what else should you bring? Failure to pack key trade show supplies can negatively impact your company’s professional image and can quickly cost a lot […]
Continue readingCustom Exhibits
Custom ExhibitsImpressive Custom Exhibits Made EasyHelping to build your brand’s awareness and trade show presence through the use of uniquely designed, creative, custom display properties. Blending traditional build expertise with well thought-out, targeted design, utilizing the latest in manufacturing techniques while incorporating the newest in exhibit technologies backed by almost fifty years of experience. Providing […]
Continue readingHow To Use Social Media to Win at Trade Shows
Whether you find it exciting or confusing, there’s one thing that’s for sure – social media and trade show marketing go hand in hand. Social media at trade shows is a reality that is unlikely to change in the foreseeable future. Social media is no longer just “that thing that kids do on the computer.” […]
Continue readingHere’s Everything You Need To Know About Trade Show ROI
You just finished up a trade show, and on the surface, it seems that everything went great. A few appointments were made with top prospects, staffers gathered promising leads, everyone loved your trade show booth, and the new product you launched was well received. For once, everything went as planned and there wasn’t a single […]
Continue readingWhat Does The Future Hold For The Trade Show Industry?
— Last updated June, 2020 No one can see into the future with certainty, but I have a few thoughts about the future of the trade show industry. The pandemic – or at least the government reaction to it – forced people to change their behaviors. We’re primarily social animals, and we’ve been locked down, prevented […]
Continue readingSuper-Charging Your Trade Show Follow-Up Process In Just Seven Steps
Numerous studies have concluded that follow-up of trade show leads is suffering from neglect, or being left to salespeople who cherry pick only the best leads and leave all the other fruit to rot on the tree. A number that’s been floated by many writers and seminar leaders, supposedly drawn from research by CEIR, is […]
Continue readingHow To Be an Ethical Competitor On The Trade Show Floor
A trade show floor is unlike any other business environment. How so, you ask? In a traditional business environment, the rules to be an ethical competitor are much more formal and reserved. You wouldn’t walk into a customer’s office and just start pitching your latest product. There are niceties involved: “Hello.” “Would you like some […]
Continue readingSuccessful Product Launch at a Trade Show
In this blog we frequently point out that trade shows are not events – meaning, they don’t just occur at the show for the live event. Instead, they should be considered processes, that take place over a fairly long period of time. Trade show marketing can be very effective if marketers and exhibitors plan for […]
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