App Corner: AR Measure
In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue readingSpotlight: Part 1 of 3 – Trade Show Virtual Reality, AR, & MR
In this program we will be covering trade show virtual reality and other new technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry.This series will be on new engagement […]
Continue readingHow To Save Money When Working With Unions At Trade Shows
Unions at trade shows. The phrase brings up a number of memories and emotions for trade show exhibitors, not all of them positive. Love ‘em or hate ‘em, you can’t live without ‘em. When working with unions at trade shows, you deal with different people, different management, and different jurisdictions from one show to another. […]
Continue readingThe Trade Show Road Warrior’s Restaurant Review: Las Vegas
It comes with the territory. Being on the road means we either get to — or have to — eat in restaurants. So why not make finding a meal a little more fun and rewarding? I’ve decided to try something a little different in this blog every so often and give you some personal recommendations […]
Continue readingCreating Compelling Calls To Action To Fill Your Booth With High-Value Prospects
How do you create trade show calls to action (CTA’s) that get show visitors off the aisles and into your booth? Getting attendees into your booth is (or should be) the Holy Grail for exhibitors. Until you do that, the best product, the best product demo, the most well trained staff and the hottest giveaways […]
Continue readingHow To Stretch Your Trade Show Budget
At some point in your career, you’ve probably been placed in the position where things needed to happen in a rush, for you to do your job effectively. Sometimes things slip through the cracks: “I was supposed to order carpeting? I thought you were ordering the carpet!” Sometimes rules change: “Last year, our twelve foot […]
Continue readingUse Word Of Mouth To Increase Booth Traffic Before, During And After The Show
There are many ways to increase booth traffic in your exhibit, from a Spin and Win wheel to a celebrity guest. But these (and all the others) have varying degrees of effectiveness, and they come with a cost—sometimes a hefty cost. What doesn’t cost much, but can be worth its weight in gold, is word […]
Continue readingTrade Show Booth Staffing: The One Oversight That Can Kill Sales
As a trade show exhibitor, your trade show booth itself is your most important asset. And it takes lots of thought, creativity and planning to construct an effective trade show display. But once you have that, you need to focus on your second most important asset: your trade show booth staffing. This is the team […]
Continue readingWhat Really Makes Your Trade Show Strategy Work?
There is no end to the preparations you can make for creating a winning trade show exhibit. But what really makes your trade show strategy work? A quick Google search (or a search right here through our vast library of previous blog entries) will provide dozens and dozens of articles telling you what you should […]
Continue readingTop 6 Creative Trade Show Marketing and Event Trends for 2017
It used to be that trade shows were used for a big reveal of an exhibitors new product, however, now that we are fully digital, those reveals happen in real-time every day. This means that for a trade show booth to be successful, vendors have to be creative. Here are the top six emerging event […]
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