3 Trade Show Booth Design Trends for 2021
With tons of gimmicky and eye-catching competitors in nearly every corner of the convention center, it can feel a bit daunting to come up with a trade show booth design that gives your business the exposure you hope to get. This is particularly true when the expo is filled with industry giants, and you are […]
Continue readingBest Banner Designs for Trade Shows
High-impact banners are effective for commanding the attention of people on the trade show floor. If you can get passersby to read your banner, they are likely to stop by your booth to check out what you have to offer. The question is: how do you create the best banner design to have such a […]
Continue readingProducts Display Stand Guide – 5 Things You Need to Know
A products display stand is set up primarily to draw attention to the products or services you offer and get as many buyers as possible from the location. These locations usually represent market places with other suppliers, products, and services competing for the same prospective buyers’ attention. Therefore, it is critical to stand out and […]
Continue readingWhat to Wear to a Trade Show
Setting up an attention-getting trade show booth is great, but all that effort can go to waste if you have a poorly dressed booth staff. First impressions are crucial at events, particularly during trade shows, and can significantly impact your overall results. If you are thinking of what to wear to a trade show as […]
Continue readingWhat Is An Exhibitor?
Associations want to attract both startups and easily-recognizable brands to showcase their company’s products and services at exhibition events. But that’s usually not the easiest thing to do. Any event planner will readily agree that it is challenging to keep exhibitors and sponsors happy before, during, and after an event. However, all of that can […]
Continue readingThe Ultimate Guide to Building a Brand
Introduction As consumers, when we’re asked to think of a brand we tend to leap straight to logos and slogans. Everyone can pick out a Coca-Cola at the store because they recognize the logo and color scheme. Likewise, you know exactly what kind of food you’re getting when you pass beneath the golden arches of […]
Continue readingB2B Growth Blueprint: 24 Marketing Strategies For 2020 And Beyond
Introduction We’re all constantly being told that B2B marketing is changing and that we need new marketing strategies to cope with this. We’re being told that the modern buyer doesn’t respond well to the B2B sales funnels of old and their buying habits are so mysterious you’re going to need a crystal ball or psychic […]
Continue readingTop Tips for Giving Killer Presentations in Your Trade Show Displays
As part of their role in your outreach campaigns, you will undoubtedly want to give presentations in your trade show displays, marketing your products and services.Besides being a great way to get a lot of information to an interested audience, having a reputation for giving good presentations means you might get invitations to make presentations to […]
Continue readingUsing Psychology to Sell More in your Expo Displays
Do you feel in your gut that you should be able to sell more in your expo displays but don’t know where to start? Trade shows can be big business for many companies.They’re a fantastic way to showcase your wares to potential clients and customers, and take your business to the next level. If you […]
Continue readingTrade Show Surveys To Enhance Your Trade Show Participation
Don’t miss your chance! Event survey questions or trade show surveys can help generate good intel, in turn helping you make your products or services as appealing as possible. As trade show managers, it’s easy to become complacent and adopt an “if we build it, they will come” mentality about our participation in shows. But […]
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