Top Tips for Giving Killer Presentations in Your Trade Show Displays
As part of their role in your outreach campaigns, you will undoubtedly want to give presentations in your trade show displays, marketing your products and services.Besides being a great way to get a lot of information to an interested audience, having a reputation for giving good presentations means you might get invitations to make presentations to […]
Continue readingUsing Psychology to Sell More in your Expo Displays
Do you feel in your gut that you should be able to sell more in your expo displays but don’t know where to start? Trade shows can be big business for many companies.They’re a fantastic way to showcase your wares to potential clients and customers, and take your business to the next level. If you […]
Continue readingTrade Show Surveys To Enhance Your Trade Show Participation
Don’t miss your chance! Event survey questions or trade show surveys can help generate good intel, in turn helping you make your products or services as appealing as possible. As trade show managers, it’s easy to become complacent and adopt an “if we build it, they will come” mentality about our participation in shows. But […]
Continue readingB2B Growth Blueprint: 24 Marketing Strategies For 2020 And Beyond
Introduction We’re all constantly being told that B2B marketing is changing and that we need new marketing strategies to cope with this. We’re being told that the modern buyer doesn’t respond well to the B2B sales funnels of old and their buying habits are so mysterious you’re going to need a crystal ball or psychic […]
Continue readingExploding Three Common Myths About Trade Show Success
Some people in the exhibiting industry measure trade show success by focusing on factors that aren’t that important to have a successful show. I’ll give you three examples of what I believe are myths. And I’ll share my thoughts on why I don’t think you should waste much time trying to change, argue about, or […]
Continue readingHow To Use Social Media at Trade Shows
Whether you find it exciting or confusing, there’s one thing that’s for sure – social media and trade show marketing go hand in hand. Social media at trade shows is a reality that is unlikely to change in the foreseeable future.Social media is no longer just “that thing that kids do on the computer.” What […]
Continue readingTrade Show Booth Ideas to Liven Up Your Product Demos
Let’s talk product-specific strategies today, specifically, about trade show booth ideas to liven up your product demos. What can you do to boost traffic and sales? Your average trade show guest is, of course, bombarded with sales pitches from the moment he steps on the show floor – if not sooner! It’s easy for guests to […]
Continue readingTrade Show Survey Tips
So, I came across an interesting Harvard Business Review discussion about trade show survey tips a while back. The thesis simply is, you can get more useful information from a short survey than with a long one. Having spent some time dealing with consumer surveys, I’ve long been an advocate of using shorter ones. (Plus, like most people, […]
Continue readingCEIR Report: What do Visitors to your Trade Show Booth REALLY Want?
The Center for Exposition Industry Research (CEIR) has long been the premiere research group investigating the trade show industry, and their reports regularly make waves. There are few better sources for hard data about exposition appearances and their effectiveness. In their latest release, Exhibition Floor Interaction: What Visitors Want, they address the #1 question facing exhibitors. […]
Continue readingBest 3D Hologram Displays for Trade Shows
The best 3D hologram displays for trade shows are a sure way to help attract visitors to your booth – and they are inexpensive, lightweight, and easy to use!It will come as no surprise that trade show exhibitors need to compete to attract the attention of visitors at trade shows. Regardless of which industry you […]
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