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Category Archives for "Trade Show Sales Tips"

charging stations help to boost traffic

There are many ways to increase booth traffic in your exhibit, from a Spin and Win wheel to a celebrity guest. But these (and all the others) have varying degrees of effectiveness, and they come with a cost—sometimes a hefty cost. What doesn’t cost much, but can be worth its weight in gold, is word […]

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As a trade show exhibitor, your trade show booth itself is your most important asset. And it takes lots of thought, creativity and planning to construct an effective trade show display. But once you have that, you need to focus on your second most important asset: your trade show booth staffing. This is the team […]

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Niche Your Way To Trade Show Success

navigator backlit displays create great looking backwalls

We’ve talked before about qualifying your trade show prospects – knowing your market niche is essential to success at trade shows and in the general market place. So, how do you qualify your company’s prospects so that you don’t waste your time or theirs? What exactly is niche marketing, anyway? Well, here’s an example: Your […]

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Benefits of Backlit Trade Show Displays

Backlit trade show displays are one of the hottest trends in exhibit design today. The ability to give your display a look that “pops”, especially when it can be your own customized artwork and logo that is popping out and catching attention, is one of the greatest benefits of backlit trade show displays. For many […]

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Trade Show Chatter Matters

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If you want to increase trade show booth traffic, the best thing to do is to become the talk of the town, or at least the show. The first step is knowing how to kickstart the trade show chatter. To become the talk of the show you have to get attendees talking in your trade show […]

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Ten Words You Should NEVER Use In Your Sales Pitch

Are there ten words you should never use in a sales pitch? Absolutely – in fact, there’s more than just ten! Remember, words are not just a collection of letters with dictionary definitions. Some words set off emotional triggers. They can cause conflict and start fights. We’ve heard them all before, and all of us have associations with specific […]

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