Introduction Almost two billion people around the world use social media in their everyday lives. The average person spends around 135 minutes scrolling through social media daily. Brands and organizations – both big and small – have spotted an opportunity to advertise directly to these users. Using certain techniques they can encourage customers to connect […]
Continue readingThe purpose of this document is to compare the similarities and differences of three types of backlit trade show displays, the Embrace, the Hopup backlit, and the Wavelight.SimilaritiesAll three designs use LED lighting inside the display frame. There is very little difference in the color, brightness, or cost of the LED light kits.All three frame […]
Continue readingThe cost of attending trade shows can be a challenge for some businesses to justify. Aside from registration costs, companies must also budget for displays, equipment rentals, booth storage, and staffing expenses. However, attending trade shows is a fundamental way to build lead pipelines, network, and sell your products when executed correctly.Having an eye-catching booth […]
Continue readingIntroduction We’re all constantly being told that B2B marketing is changing and that we need new marketing strategies to cope with this. We’re being told that the modern buyer doesn’t respond well to the B2B sales funnels of old and their buying habits are so mysterious you’re going to need a crystal ball or psychic […]
Continue readingIntroduction As consumers, when we’re asked to think of a brand we tend to leap straight to logos and slogans. Everyone can pick out a Coca-Cola at the store because they recognize the logo and color scheme. Likewise, you know exactly what kind of food you’re getting when you pass beneath the golden arches of […]
Continue readingHow will Designers Design for Post-COVID Trade Shows? The return of trade shows and exhibitions depends on the development of COVID-19 vaccines, but how exhibits will be designed has already started. At Classic Exhibits, our 3D designers are already working on both virtual and physical post-Covid trade shows for our distributor’s clients. Those exhibitors have told […]
Continue readingWith tons of gimmicky and eye-catching competitors in nearly every corner of the convention center, it can feel a bit daunting to come up with a trade show booth design that gives your business the exposure you hope to get. This is particularly true when the expo is filled with industry giants, and you are […]
Continue readingHigh-impact banners are effective for commanding the attention of people on the trade show floor. If you can get passersby to read your banner, they are likely to stop by your booth to check out what you have to offer. The question is: how do you create the best banner design to have such a […]
Continue readingA products display stand is set up primarily to draw attention to the products or services you offer and get as many buyers as possible from the location. These locations usually represent market places with other suppliers, products, and services competing for the same prospective buyers’ attention. Therefore, it is critical to stand out and […]
Continue readingSetting up an attention-getting trade show booth is great, but all that effort can go to waste if you have a poorly dressed booth staff. First impressions are crucial at events, particularly during trade shows, and can significantly impact your overall results. If you are thinking of what to wear to a trade show as […]
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