Put simply, the term “gig economy” refers to the exchange of labour for money between individuals, companies or organizations by way of digital platforms. These exchanges actively facilitate the pairing of providers (gig workers) and customers onto a payment-by-task or “gig” plan, that is often a short-term engagement. So how do the gig economy & […]
Continue readingExhibiting at industry-related trade shows is a powerful marketing tool for building brand awareness, generating leads, meeting face-to-face with existing clients, and engaging with customers. 87% of companies that exhibited in trade shows reported that the exhibitions were highly valuable in achieving their marketing and branding goals. As an official distributor and partner with Orbus […]
Continue readingIf your booth is your temporary office at an exhibition, then your trade show counter displays are your reception area. Therefore, this counter display is a critical component for making a pleasant impression on your potential customers. It is where you engage with your clients and can be used to serve refreshments. It can also […]
Continue readingPrinted banner stands are the crutches on which physical branding for businesses and organizations has been held up for decades. Banners constitute a large portion of branding material as they are convenient to use and modify on the go as situations dictate. Banner stands are user-friendly display units which are critical in delivering your message […]
Continue readingThe Consumer Electronics Show (CES) draws more than 170,000 people to Las Vegas every year. If that’s your market, you only have to appeal to a small slice of those attendees to make your trade show exhibit marketing program a success – in this situation, getting traffic in your trade show exhibit isn’t a big […]
Continue readingIt used to be that trade shows were used for a big reveal of an exhibitor’s new product; however, now that we are fully digital, those reveals happen in real-time every day. This means that for a trade show booth to be successful, vendors have to be creative. Here are the top ten emerging and […]
Continue readingTrade show marketing can be expensive, especially if not done correctly. According to a 2019 survey conducted among convention and industry professionals, it was found that 49% of respondents reported no change in their budget from 2018 to 2019, while 36% reported a budget increase. These 10 email tips should help you maximize the ROI on your trade […]
Continue readingWhen at your trade show booth, you and your staff should be trying to make the most of every lead that walks by. Not every chat is going to create a sale, but every chat could, so even a beginner at trade show design and marketing basics know’s that it’s vital to make the most of the few […]
Continue readingDoes technology today rule out direct mail advertising as one of the valid trade show marketing solutions? Once upon a time, every message that traveled from one person to another required an envelope and a stamp. Then email came along and changed all that. But does that mean direct mail solicitations are too “old school” to […]
Continue readingThere are many options to choose from in terms of marketing with the increasing adaptation of the digital economy. It can be confusing when deciding the best method to get your brand story out there to your customers. The impact of the physical point of sale, however, cannot be ignored. We still need to set […]
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