What Gets You The Most Bang For Your Exhibiting Buck: Your Staff, Your Graphics, Or Your Demo?
No exhibitor goes to a trade show hoping to fade into the woodwork. We all want to stand out, and we do some very smart things in our exhibiting plans to accomplish that goal. I want to talk with you today about the best ways to capture the attention of show visitors and get them to hear, […]
Continue readingDiscount Trade Show Displays: Simple Tips to Cut Costs
Investing in new exhibition displays and exhibiting in trade shows can become a budget-busting endeavor for hasty marketers. If you don’t currently have a trade show budget, make sure to get one, so you can find discount trade show displays and control your trade show costs.Many costs and fees that include shipping, booth space, equipment […]
Continue reading9 Easy Ways to Reduce Trade Show Expenses and Boost Results
Doing all the planning needed for a trade show is complex. The process takes some time, because there are lots of details. Take a look at some of these details you need to manage:There’s a theme to create,a trade show booth to design,a builder or supplier to hire,shipping to organize,trade show expense budgets to plan,people to train and […]
Continue readingLightweight Trade Show Display Walls Save Lots of Money!
Trade shows are one of the more expensive forms of advertising and outreach you can engage in. They offer the opportunity to fine tune and sharply focus on specific customer targets, and also offer the opportunity for very good returns on investment, but it is critical that businesses plan for trade show marketing success.Indeed, even those businesses […]
Continue readingAre You Wasting Money on your Recurring Trade Show Costs?
Do you attend three or more larger trade shows every year? And perhaps a couple of smaller shows in-between? Do you closely control those pesky recurring trade show costs? Do you ship several cases, or maybe a crate to your shows, with your trade show booth and accessories in it? Many trade show exhibitors don’t give much […]
Continue readingAlibaba – Threat or Hype?
Alibaba is coming! Should we be worried? Today, let’s move away from trade shows specifically, and talk about a major business deal that’s brewing with the potential to shake up global commerce at very high levels. The Chinese retailer Alibaba, founded in 1999, is an online retailer similar in size to Amazon and Ebay (Combined!), and is reportedly […]
Continue readingThe Emergence of Chinese-Made Portable Trade Show Displays in the U.S.
There was a time when just the mention of Chinese-Made Portable Trade Show Displays in our industry sparked intense negative comments followed by an insistence that such items would never penetrate the market. The products were considered inferior, untrustworthy and a downright insult to every manufacturer and distributor in the United States. I even recall […]
Continue readingTrade Show Display Stands: Where is the Best Place to Purchase?
Regardless of the size of the booth space itself, the quality and look of the display stand is of paramount importance to your exhibit. The display stand or exhibit booth will display your organization’s brand, image, and message, putting them out front and center for everyone to see. Clearly, this needs to be done very well, so […]
Continue readingTaking Inventory before your Trade Show to save time & money
Recently a client shared a story from a past trade show that illustrates the importance of proper display maintenance before shipping materials to events. Case in point: My client was attending a large show and had not properly packed their display prior to shipping. During the setup proceedure they noticed that one part was missing. This part […]
Continue readingAvoid Hidden Costs in Setting up your Trade Show Displays
There are hidden costs everywhere at trade shows, but there are also gold mines waiting to be tapped. Convention and expo centers across the nation are often dominated by a host of regulations concerning the amount of labor you can do when you’re setting up your trade show booths. Here’s 3 tips for how lightweight portable trade […]
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