A trade show is a public event or exhibition organized to enable businesses, companies, and other organizations in an industry or field to showcase and demonstrate their latest products and services. Marketing your latest products and services is always important, and may be even more critical in 2021, as we all struggle to return to […]
Continue readingIn marketing these days, the real keyword is engagement. It’s not enough to simply purchase great looking trade show supplies and then pitch products to people. They want, and need, to become an active part of the entire process. In a world where anyone can use their smartphones to immediately fact-check claims or do comparison shopping, simply put, you need to […]
Continue readingThe name of the game is – Make an Impact! You might think this is a silly question. Or perhaps you’ve already asked the same question yourself at some point. But from my perspective, booth tables at trade shows can be the most expensive thing in your exhibiting budget. Why? Often, small exhibitors (the […]
Continue readingTrade show production is something that involves a significant amount of planning, strategizing, and all-around methodical thinking. Discover the step by step process of trade show production, from budget, to logistics, accommodations and more. How Long Does It Take to Produce a Trade Show? The amount of time required to plan a tradeshow varies based […]
Continue readingFeeling overwhelmed by the thought of packing and shipping your trade show items to and from the show site? You are not alone. Most first-time exhibitors and even some regular ones have the same concerns. All the meticulous planning, tons of effort, and sleepless nights that usually go into getting ready for a trade show […]
Continue readingThe creative use of lighting is an effective way to catch people’s attention at trade shows. Vendors can use trade show lighting to illuminate their booth, banners, and products on display. Lighting can also be used to set the mood or atmosphere of your booth. You can inspire curiosity or intrigue visitors using different light […]
Continue readingIf you’re a big company in the construction industry, successful trade show exhibiting possibly means attending the “Big Five”, a series of construction trade fairs originating in Dubai, attracting close to 75,000 participants in 2015. If you’re on a safari somewhere deep in the African savannah, you’ll probably want to see the “Big Five”: the lion, […]
Continue readingShowcasing your booth design for marketing events is now very easy, thanks to trade show booth mockups. With tons of templates to choose from, coming up with unique booth designs and customized exhibition stands is a matter of copy and paste or drag and drop. Just about any vendor can get visuals of how their […]
Continue readingA trade show is undoubtedly one of the most effective marketing tactics. Any exhibitor looking to up their game on the trade show floor must invest their time learning how to plan better for the event. We have outlined comprehensive trade show checklists covering things to do before, during, and after an exhibition. Whether it […]
Continue readingMonotonous booth backdrops and unexciting table throws are the hallmarks of unproductive expos, and you want to avoid this by all means. In addition, your show booth better be ready and all set up when the expo hall doors come open, or else your campaign might take a nosedive, even before it gets started. Fortunately, […]
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