Patching Six Of The Biggest Holes In Your Exhibit Budget
Participating in a trade show is usually a very expensive proposition. Your exhibit budget can balloon out of control before you even realize what’s happening. How do you keep the whole thing from exploding, and hang on to your money? Check out these six areas of your exhibit budget and see where you can save […]
Continue readingHow to Easily Pick the Best Trade Show
How do you find the best trade show for you? There are several ways to approach the problem. And it’s a crucial problem to solve. If you’ve got the world’s greatest product, and you’re at the wrong show, you might as well just set fire to your trade show budget. But getting it right requires […]
Continue readingHow To Save Money When Working With Unions At Trade Shows
Unions at trade shows. The phrase brings up a number of memories and emotions for trade show exhibitors, not all of them positive. Love ‘em or hate ‘em, you can’t live without ‘em. When working with unions at trade shows, you deal with different people, different management, and different jurisdictions from one show to another. […]
Continue readingWhat Really Makes Your Trade Show Strategy Work?
There is no end to the preparations you can make for creating a winning trade show exhibit. But what really makes your trade show strategy work? A quick Google search (or a search right here through our vast library of previous blog entries) will provide dozens and dozens of articles telling you what you should […]
Continue readingNiche Your Way To Trade Show Success
We’ve talked before about qualifying your trade show prospects – knowing your market niche is essential to success at trade shows and in the general market place. So, how do you qualify your company’s prospects so that you don’t waste your time or theirs? What exactly is niche marketing, anyway? Well, here’s an example: Your […]
Continue readingTop Ten Tips For Newbie Trade Show Exhibitors
There’s a lot of tips for newbie trade show exhibitors out there (and right here, in our own searchable blog archives). But what I thought I’d do today is go over a few of the most important things you should put into action if you’re new (or relatively new) to the trade show exhibiting […]
Continue readingThe 5 Big Elements of Successful Trade Show Exhibiting
If you’re a big company in the construction industry, successful trade show exhibiting possibly means attending the “Big Five”, a series of construction trade fairs originating in Dubai, attracting close to 75,000 participants in 2015. If you’re on a safari somewhere deep in the African savannah, you’ll probably want to see the “Big Five”: the lion, […]
Continue readingWhy Use Custom Trade Show Displays?
If you don’t know why use custom trade show displays, take a few minutes to wander the aisles of a big trade show. Next day, ask yourself – what do you remember? Was it the vast multitude of displays that looked the same, except for the different logos? or was it that one or two custom […]
Continue readingHow To Zig When Everyone Is Zagging
You probably want to make your trade show exhibit more unique and interesting, and do something memorable that makes an impression on show visitors. We all do. That’s the only way we’re going to get traffic off the aisles and into our trade show booths. But if you’ve been doing the same thing for a […]
Continue readingHow To Be A Better Trade Show Manager
“Eighty percent of success is just showing up,” if we’re to believe the famous philosopher, Woody Allen.* So if you can get yourself, your exhibit, your staffers and your collateral material to a trade show, you’re already well on your way to having a successful show. It’s how you deal with the other 20% of […]
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