A trade show is a public event or exhibition organized to enable businesses, companies, and other organizations in an industry or field to showcase and demonstrate their latest products and services. Marketing your latest products and services is always important, and may be even more critical in 2021, as we all struggle to return to […]
Continue readingTrade shows are a great way to raise awareness about your brand and connect with a core of passionate consumers and potential partners. That’s why it’s important to go in with a strong presence and maximize your investment into the event. The ways you choose to use to engage with the often over-stimulated crowd at […]
Continue readingThe name of the game is – Make an Impact! You might think this is a silly question. Or perhaps you’ve already asked the same question yourself at some point. But from my perspective, booth tables at trade shows can be the most expensive thing in your exhibiting budget. Why? Often, small exhibitors (the […]
Continue readingWhen visiting a trade show, there are important tasks to accomplish besides the obvious ones of setting up your own trade show display and meeting new clients. For starters, you want to network. You want to get out of the company booth and see what all there is available in the convention center or outdoor park, wherever […]
Continue readingThe importance of choosing the right size for your trade show display Understanding how to choose the right size for your trade show display is crucial for making a lasting impression on potential customers. The size of your display will determine how much space you have to showcase your products or services and attract attention. […]
Continue readingYou’ve just landed your dream job as the Marketing Manager at a local company. You’re thrilled to be in charge of all the campaigns and marketing initiatives, and you’re ready to make your mark. But then it hits you: you have 6 months to plan and execute a 20 x 20 booth design at a […]
Continue readingIn order to have a successful exhibition, your trade show display has to make it to the show. While this sounds elementary, getting your display stand to the trade show doesn’t happen by snapping your fingers or even necessarily by tossing it into the trunk of your car. Shipping your exhibit booth is more involved than that. […]
Continue readingIf you don’t know why use custom trade show displays, take a few minutes to wander the aisles of a big trade show. Next day, ask yourself – what do you remember? Was it the vast multitude of displays that looked the same, except for the different logos? or was it that one or two custom […]
Continue readingYou just finished up a trade show, and on the surface, it seems that everything went great. A few appointments were made with top prospects, staffers gathered promising leads, everyone loved your trade show booth, and the new product you launched was well received. For once, everything went as planned, and there wasn’t a single issue […]
Continue readingThis is the third in a series of articles about the basics of exhibiting that began with the first post of the New Year. There are usually two big choices in the career of a trade show manager: (1) buying the company’s first trade show exhibit, and (2) buying the next booth. This article will help guide you […]
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