Make Making Money The Focus Of Your Exhibit Marketing Plan
An effective exhibit marketing plan will help strategically guide you to increase attendee interaction and maximize ROI for each show. Using the right plan, you’ll identify the types of people you want to connect with, engage them appropriately, impress them memorably, and spread the word about your participation in each show. Let me take you […]
Continue readingFour Keys To Designing A New Trade Show Exhibit
Let’s face it. Designing a new trade show exhibit is hard. There are practical things it has to accomplish, as well as physical limitations on its size and weight. You’ve also got a budget to deal with. Then there are all the opinions on what it should look like from people at every level of […]
Continue readingHow To Ethically Steal Great Trade Show Marketing Ideas
What we’re suggesting below is an ethical way of coming up with great trade show marketing ideas. Allow me to add a disclaimer: I’m not suggesting you rip off your competitors’ ideas! Instead, here are a few ways to research information that will propel your trade show program forward, getting you: – more attention on the […]
Continue readingThe Seven Deadly Trade Show Sins That’ll Cost You Money
There are many things you can do that will interfere with getting the results you’re looking for from participating in trade shows. Some of them will even suck money out of your budget for which you’ll get little or no return. Here’s a list of seven of the most egregious trade show sins you may […]
Continue readingHow Much Do Booth Tables At Trade Shows Really Cost?
You might think this is a silly question. Or perhaps you’ve already asked the same question yourself at some point. But from my perspective, booth tables at trade shows can be the most expensive thing in your exhibiting budget. Why? Often, small exhibitors (the 10×10 kind) take the table and chairs that come as a package with […]
Continue readingExhibiting 101: Should You Rent Or Buy Your Next Exhibit?
This is the second in a series of articles about the basics of exhibiting that began with the first post of the New Year. For decades, companies turned to exhibit houses to purchase a trade show display. That was just the way it was done. Then some unknown but clever businessman came up with the […]
Continue readingHow to Solve the Mystery of Creating a Successful Trade Show
Planning a successful trade show appearance can be tricky. Sometimes it can seem like building a huge puzzle. So we’ve identified seven key pieces of that puzzle. When assembled correctly, it can virtually guarantee your success. Puzzle Piece #1: Why Are We Exhibiting Here? I’ve spoken to so many trade show managers who have poor […]
Continue readingUse These Easy Ways to Boost your Trade Show Booth Success
In my business, I go to a lot of trade shows. I’ve collected a couple of trade show planning ideas that I noticed exhibitors benefiting from. I wanted to pass them along to you here. These ideas won’t all apply to your brand, your product or service, or even to the kinds of shows where you […]
Continue readingTrade Show Managers, Had Enough Abuse? Bring these 10 Docs!
It’s set-up day at a show, you’re pressed for time. Then you realize that apparently the tear down crew at the last show forgot to re-pack the assembly instructions for your trade show booth. You lose half a day and hundreds of dollars. The exhibit company that made your display is closed for the day, and you need […]
Continue readingAsk These Three Questions During Trade Show Planning
There are plenty of questions that can be asked in the process of trade show planning. But today, I’m going to highlight just three. Why? For starters, I think these three provocative questions are the key to valuable information and insights that will have a positive effect on your marketing efforts. Also, while the questions […]
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