Category Archives for "trade show planning"

The Exhibitors Handbook – Get All the Info You Need

exhibitors handbook featured image

Exhibiting at industry-related trade shows is a powerful marketing tool for building brand awareness, generating leads, meeting face-to-face with existing clients, and engaging with customers. 87% of companies that exhibited in trade shows reported that the exhibitions were highly valuable in achieving their marketing and branding goals. As an official distributor and partner with Orbus […]

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Trade Show Booth Display Ideas That Will Shape 2021

RENTAL - Island Backlit Display with Locking Storage Monitors and Charging Stations

A trade show is a public event or exhibition organized to enable businesses, companies, and other organizations in an industry or field to showcase and demonstrate their latest products and services. Marketing your latest products and services is always important, and may be even more critical in 2021, as we all struggle to return to […]

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Should You Rent a Trade Show Booth?

trade show booth rentals

At some point in their marketing life, trade show exhibitors take a long, hard look at their booth and realize the magic has gone out of the relationship. They may wonder if the time has come to rent a trade show booth. That realization and self-questioning can be based on numerous factors:1. Your Booth Has […]

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Trade Show Booth Scheduling: Tips for Success

Custom Trade Show Booth

Tradeshow exhibiting costs money. Organizing your trade show display program can be a complicated and stressful process. This trade show booth scheduling checklist is designed to help you plan effectively without overlooking any of the tasks that could make things more complicated or expensive down the road.You can spend anywhere from a couple thousand to […]

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Measuring Trade Show ROI

measuring trade show roi

You know it was a good show, but how do you go about measuring trade show ROI so you can prove it? Appointments were made with top prospects and customers, staffers gathered lots of promising leads, and the new product launch was well received. There were no strategic or logistical problems. Everything went just as […]

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