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Exhibiting 101: How To Buy A New Exhibit

This is the third in a series of articles about the basics of exhibiting that began with the first post of the New Year. There are usually two big choices in the career of a trade show manager: (1) buying the company’s first trade show exhibit, and (2) buying the next booth. This article will help guide you […]

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Selecting Trade Show Supplies that Engage Your Visitors

In marketing these days, the real keyword is engagement. It’s not enough to simply purchase great looking trade show supplies and then pitch products to people. They want, and need, to become an active part of the entire process. In a world where anyone can use their smartphones to immediately fact-check claims or do comparison shopping, simply put, you need to […]

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Guide To Trade Show Production

Guide To Trade Show Production

Trade show production is something that involves a significant amount of planning, strategizing, and all-around methodical thinking. Discover the step by step process of trade show production, from budget, to logistics, accommodations and more. How Long Does It Take to Produce a Trade Show? The amount of time required to plan a tradeshow varies based […]

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