Participating in a trade show has many advantages. It allows your company to get their name out there, meet potential clients face-to-face, demonstrate your products or test out new products. While well put together trade show displays do have the potential to bring in new customers, a poorly planned exhibit can just as easily drive them away. […]
Continue readingIf you want to promote your company at a business convention, do it by going green and promoting your products with eco friendly trade show displays. Choose the display tools carefully and learn to promote your business by using the right products, trade show displays and promotional gifts. Be sure to purchase everything from local businesses and reduce […]
Continue reading“Gameification” is a word that’s just begun to start reaching the lips of marketers in the mainstream, but it’s a trend that could have big impact on trade show exhibits & displays, and definitely on marketing in general. Even if it’s not something your company may be interested in right now, it’s probably something you […]
Continue readingIn this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
Continue readingSocial media at trade shows and other public venues isn’t going away; it’s only getting more common. There’s a war for engagement going on right now, and companies are utilizing every tool they can find to motivate people and get them going social even while they’re at events. It’s a little bit mind-bending as a […]
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Have you started seriously thinking in terms of your audience? In recent years, a change has begun in marketing that’s likely only going to keep growing. Because the Internet has created so many new ways for buyers to inform themselves while conversing with others, and because the mobile explosion has taken that buyer-friendly Internet everywhere, […]
Continue readingWhy do you need trade shows in your marketing strategy? In fact, why might trade shows be the most important part of your marketing strategy? Well, it’s really simple, and answered by one more question – what is the biggest benefit of interacting with attendees at trade shows? The answer is relationships. Selling is all […]
Continue readingTrade shows can be an incredibly valuable tool for businesses seeking to expand their customer base and raise brand awareness. Unfortunately, trade shows can also raise negative awareness about your company. If your trade show staff is poorly trained or not fully engaged, you run the risk of warding off potential clients and doing more harm […]
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In the past, we’ve suggested going to a trade show outside your own industry to gather ideas that can recharge your own creativity. I wanted to follow up on that with some ideas on how to make the most of your time while you’re engaged in a little competitive trade show research. As an exhibitor, […]
Continue readingDone properly, investing in trade shows and exhibition displays has proven to provide a very good ROI. That investment can be significant, however, including the space rentals, drayage, and miscellaneous other show charges, as well as the cost of the display stands, trade show furniture, trade show carpet, and various other trade show supplies – and this list […]
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