Convention Displays Worked for Edison, Pasteur and Carnegie Too!
One of the most interesting things about convention displays, expo’s and other trade show-style exhibiting is just how long a history the practice has. Getting a bunch of people together in one place where everyone can all shout about how great their wares are, at folks mostly looking to see what they can get for free, […]
Continue readingHot Tips For Marketing Your Trade Show Displays
You can’t build a house without laying a foundation. The same is true for profitable trade show displays. If you just show up at the right place and time, you’ll get some of the floor traffic, but few people will be there to see you specifically. If you want to get the most return on […]
Continue readingExhibition Displays are found in the Best and the Worst Trade Shows
Done properly, investing in trade shows and exhibition displays has proven to provide a very good ROI. That investment can be significant, however, including the space rentals, drayage, and miscellaneous other show charges, as well as the cost of the display stands, trade show furniture, trade show carpet, and various other trade show supplies – and this list […]
Continue readingExhibitors are from Mars . . . Show Services are from Venus
I stumbled across a great discussion at another blog about the activities of trade show management and show services personnel. It’s been an industry secret for years, and no one seems to ever discuss it – but the fees and extra charges incurred by trade show exhibitors are often exorbitant. Exhibitors pay the – typically […]
Continue readingCrowd Funding and your Exhibition Displays
We talk a lot here about the various benefits of hosting exhibition displays. As one of the longest-lasting forms of direct advertisement, they’re great for a variety of purposes from promoting new products to recruiting new team members. Well, it’s time to talk about the latest goal you can set for your exhibition displays: crowdfunding. Your […]
Continue readingExhibition Stands and Crowdfunding #2: Create Your Own Trade Show?!
Today, let’s step away from the particulars of setting up exhibition stands and do a little wishful thinking instead. What if you could start your own trade show? Sure, this may not be a dream that every company harbors, but it’s still an interesting, if not intriguing thought. You’d get to determine the theme and makeup of the entire […]
Continue readingAnnouncing The Innovative New TWIST Trade Show Banners
We’ve just added a brand new and very innovative product – the TWIST Trade Show Banners – which combines banner stands and trade show graphics in a unique and incredibly versatile manner. The recently released TWIST banner stand system combines the best features of banner stands and trade show displays, providing a tool that can be used […]
Continue readingTrade Show Secrets Straight from NYC Fashion Week
Are you one of the “in” crowd in the fashion industry? If so, you’re undoubtedly one of the 232,000 of these stylish folk that flock to the Big Apple every February and September to discover the latest trends at New York Fashion Week events. Celebrities, bloggers, fashion retailers, and designers swarm the city to soak […]
Continue readingExhibition Displays Can Bring Great Returns For Nonprofits!
Here’s an application for exhibition displays that not enough people think about these days: fundraising for nonprofits. Sure, whenever I visit a show, I usually see one or two exhibition displays for nonprofit or fundraising ventures, but generally not too many. This is a little puzzling because fundraisingneeds the sort of face-to-face contact that exhibition displays can provide, […]
Continue readingExhibition Display Stands: Getting The Most From Freebies
It’s hardly a secret that a large number of exhibition show visitors go visit the exhibition display stands for the free swag. In fact, according to the Event Marketing Institute, 70% of trade show attendees visit trade shows specifically to pick up freebies. It was by far the most-cited reason. That said, at least half of visitors are still there to […]
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