There’s been a growing threat to trade shows lately, a competitor for people’s eyeballs that’s keeping them from actually looking at your pop up displays. And as much as we’d like to get rid of them, we can’t, since they’re in our customers’ pockets. I’m talking, of course, about cell phones and other mobile devices. Doesn’t it seem […]
Continue readingThese days, one of the single best multi-purpose items you can purchase for your trade show displays is a tablet computer, such as an iPad for your trade show booth. These have been seen increasingly in more and more applications over the past few years, especially as tablets have become more functional and more affordable. If you […]
Continue readingThe question for trade show presenters has always been, “How do I get attendants’ attention quickly and effectively with so many other presenters around?” And in today’s fast-paced, high-tech world, the task is even more daunting than in the past. So you have to get creative with your trade show displays, which means thinking outside the […]
Continue readingIn this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
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In this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
Continue readingSo, browsing around, I came upon a fascinating article from last month about a Google Glass deployment at a foodie trade show. You might be wondering, why and how would you want to use Google Glasses at a tradeshow – but the possibilities are actually very interesting! The Washington Restaurant Association became one of the first groups to […]
Continue readingRecently, using mobile phones and QR codes have become the newest hi tech tools for trade shows and with that bring-your-own-device (BYOD) to work has fast become a popular trend. Employees often prefer to use a single smartphone, laptop and tablet for both work and personal use, claiming they are more productive when they can […]
Continue readingAs with most great and innovative business solutions, it’s always easy to wonder, after the fact, how we never thought of it before now. The tech trade show we experienced last weekend at the Los Angeles Convention Center gave us a brilliantly clear idea: trade shows are in our company’s future. (Yeah, I know, people have […]
Continue readingIf you don’t keep up closely with online marketing news, you may have missed not one but TWO major bombshells coming out of Google recently. Back-to-back, they’ve announced changes to their system that are going to have huge effects on your trade show marketing ventures. Pretty much, if you do any online content marketing or SEO (search engine […]
Continue readingIn this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
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