With so many different construction techniques and manufacturers, can there really be a perfect 10ft trade show display? Well, there is one that is called that – the Perfect 10. And while it may not be perfect, it is really really good. The Perfect 10 trade show display is one of several different models of modular, portable hybrid […]
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As a trade show exhibitor, your trade show booth itself is your most important asset. And it takes lots of thought, creativity and planning to construct an effective trade show display. But once you have that, you need to focus on your second most important asset: your trade show booth staffing. This is the team […]
Continue readingThere are times and places in modern business for personality and individuality – but trade shows really aren’t one of them. One factor in trade show planning that we try to emphasize is that everyone at your trade show display is a brand ambassador. They’re there representing your company, and no one else, so it’s absolutely vital […]
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Your staffers are responsible for the largest part of your exhibit’s memorability. According to one trade show consultant, “Eighty five percent of trade show results are determined by the exhibit’s sales staff.” How do you hire winners for your trade show to make your show as successful as possible? One part of the equation is […]
Continue readingFollowing a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They wanted to know how they can turn that situation around. Unfortunately, this is a common problem because the […]
Continue readingIt’s a simple truth: if you want to attract the right people to your trade show booth, you have to have the right people in your exhibit stand. Here are six tips to help make sure you’ve got the best people staffing your booth: 1) Create a list of the right skills and talents you’d like those working your […]
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The environment of the trade show floor is unique and unusual, and unlike any other environment where buying and selling takes place. That’s one reason why your event staff may feel out-of-place or have difficulty actually getting the customer to say “yes” after they’ve presented their product demo. What happens next doesn’t happen in any other selling […]
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Chances are, there are Millennials within your company’s ranks. For our purposes, a “Millennial” is a person born between 1982 and 2000. That means we’re talking about people who are presently in their teens to mid-thirties. As a group, they possess particular skills and sensitivities you can use to your advantage on the trade show […]
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Whether you staff your company’s show booth alone or you exhibit at a trade show with an army of hired professionals, you increase your chances of making each trade show you invest in a successful marketing event by making your trade show team better at what they do. In the past, we’ve written about the […]
Continue readingE3, the Electronic Entertainment Expo, is among the largest and most expensive exposition shows in the world, showcasing hundreds of expo displays and attracting media attention from around the world. However, you wouldn’t know it this year because it seemed like most of the exhibitors at the show became part of a sideshow to the […]
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