If you’re designing trade show displays for your next trade show or convention, you have a lot to think about. The task can seem daunting if you don’t have a plan or checklist because there are quite a few details that go into it. So, to help you out, here is a four-letter acronym to help you […]
Continue readingDesigning graphic files for large format printing can be intimidating for those who normally work on small sized layouts such as brochures, catalogs, magazines and so on. However, what you will find is that working on large trade show graphics can be, in many cases, simpler than most projects. It is just a matter of learning the tricks of […]
Continue readingFor both vendors and merchants alike, trade shows are a great forum to make connections with fellow business owners and share product information. Connecting with attendees is most easily achieved through creating a dynamic booth that incorporates an appealing display. Not only will this draw in visitors, but a great display also demonstrates your professionalism […]
Continue readingPlanning the design for your next trade show booth or display? You may want to include an area, separate from the general area, for talking to important attendees or holding meetings with your staffers. You don’t want to find yourself needing a little one-on-one time with a potentially big client but lacking the space to do so. […]
Continue readingFollowing a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They wanted to know how they can turn that situation around. Unfortunately, this is a common problem because the […]
Continue readingDepending on your position and responsibilities, you may not be able to be at every trade show in person. Hopefully, you have employees or representatives who will act professionally and present your business well – but that may not be the case for everyone, and it doesn’t happen by accident.Here are a couple more hints […]
Continue readingIn today’s world of tighter budgets and a demand for efficiency, portable trade show displayshave to be as functional as they are show-stopping. The trade show industry is recognizing this also. Exhibitor Magazine has added “reusability” and “ease of setup” to their judging criteria but still expect to be impressed, saying, “It’s time to stop making […]
Continue readingThe question for trade show presenters has always been, “How do I get attendants’ attention quickly and effectively with so many other presenters around?” And in today’s fast-paced, high-tech world, the task is even more daunting than in the past. So you have to get creative with your trade show displays, which means thinking outside the […]
Continue readingExhibition stands are the most important aspect of your presentation at large trade shows or events. After all, most exhibitors are at the show in order to find new clients – and you need to attract new eyeballs to do that. Of course, you have to close the deal with quality products and a great presentation, […]
Continue reading
According to the Center for Exhibition Industry Research, trade shows are growing in revenue and importance. That means picking portable trade show displays so you can attend as many of these events as you like. Here are two trade show display design tips that will increase your ROI. Focus on Versatility and Portability Quality portable trade show displays are […]
Continue reading