Let’s face it: trade shows aren’t as glamorous when seen from the inside as they are from the outside. Those who haven’t been initiated see good trade show booth staffers as traveling to wonderful places, staying at high-class hotels, eating on an expense account and meeting people who want what you have to offer. But […]
Continue readingThis is the fifth in a series of articles about the basics of exhibiting that began with the first post of the New Year. This article focuses on building a winning team to work the booth for you. Choosing your trade show team is no different than choosing a team for competitive sport. Every team needs […]
Continue readingIf you’re attending a one-day trade show event, it’s easy for your sales team to power through it with energy drinks and pep talks. However, if you’re keeping a staff at your trade show displays through an extended (3-4-5+day) show, you’re going to have to start looking for more creative ways to keep the energy […]
Continue readingEver been to a trade show display that was staffed by people who clearly didn’t care about being there? I’d imagine we all have. The problem is, having your staff disengage ends up creating a very negative impression on everyone who visits. One of the most important aspects of exhibition stands is, unfortunately, also one of the most […]
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In a our previous tips from a professional trade show trainer, we presented several excellent strategies from professional booth staff trainer Matt Hill of The Hill Group. In his more than 25 years in this industry, he’s helped thousands of booth workers enhance their skills and make the most out of each and every interaction with show […]
Continue readingIn this blog we frequently point out that trade shows are not events – meaning, they don’t just occur at the show for the live event. Instead, they should be considered processes, that take place over a fairly long period of time. Trade show marketing can be very effective if marketers and exhibitors plan for […]
Continue readingIn this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue readingThis post first appeared on Classic Exhibit’s blog; we thought it was important and worth posting unedited here too, to help spread the word. Rising Drayage and Material Handling Costs If you are a fan of the comedian Ron White, you know his signature line, “You Can’t Fix Stupid.” I was reminded of this […]
Continue readingParticipating in a trade show has many advantages. It allows your company to get their name out there, meet potential clients face-to-face, demonstrate your products or test out new products. While well put together trade show displays do have the potential to bring in new customers, a poorly planned exhibit can just as easily drive them away. […]
Continue readingIf you want to promote your company at a business convention, do it by going green and promoting your products with eco friendly trade show displays. Choose the display tools carefully and learn to promote your business by using the right products, trade show displays and promotional gifts. Be sure to purchase everything from local businesses and reduce […]
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