Many marketing departments are still slashing budgets to keep up with the slow economy. This might just mean postponing a piece of trade show furniture or some other trade show supplies for a while – which is a judgment call we all have to make. However, in some cases, these cuts include reducing or eliminating participation in trade shows […]
Continue readingWith the year more than half over, trade show displays and trade show marketing dollars need to be reviewed. Like any form of promotion, trade shows are constantly evolving, with presenters looking for new ways of luring people to their booths. You have to keep up if you want your trade show displays to continue bringing […]
Continue readingFor this post I thought I’d try to highlight noteworthy news in the trade show world. All of our worlds are very busy; we’ll try to do this news review on a regular basis, and hopefully it will help you, at least every once in a while, to capture interesting articles or news that you […]
Continue readingHave you ever counted the many ways that trade show marketing helps your business? Studies show that participation in trade shows is a viable choice for companies that wish to promote their products and/or services to a large group of people who are looking for specialized products or services. Beyond the obvious opportunity to sell […]
Continue readingTake Care of Yourself Are you a Black Friday survivor? (Note: In case readers outside the U.S. are unfamiliar with this strange phenomenon, it’s the official kickoff for the holiday shopping season where people give up sleep, food, and a warm house for long lines in the cold, stampedes in stores, and wrangling over the […]
Continue readingSome of the many “Complete IDIOT’S Guide” style of books may seem to be written as if their anticipated reader is indeed, a complete idiot; however, this particular book, published in 2009, is encyclopedic in its coverage of all topics related to trade shows. The author painstakingly reviews the entire gamut of trade show exhibition […]
Continue readingBanner stands still provide an effective and economical way to almost instantaneously create a graphics presentation. They can be used to complement additional display items, or used in groups to create the entire display. Typically set up in less than 30 seconds, and only weighing about 8 lbs each, our retractable banner stands start at $179 […]
Continue readingTake your message to the masses! Strider Packs come in four distinct shapes with multiple graphic choices. For outdoor use primarily, Strider Packs let you take your message mobile at events and other experiential environments. The lightweight (2lbs) and durable backpack design is perfect for on-the-go outdoor campaigns. Outfitted with an easy access literature holder, […]
Continue readingThe Magellan and the Sacagawea are new portable hybrid modular displays, designed to offer high tech booth design ideas with eye catching dye sublimation tension fabric graphics. Both designs offer these state-of-the-art features at very low introductory prices – the prices shown include hardware, fabric graphics, lights and even the shipping case (but not the […]
Continue readingRecent studies by TradeShow Week and others demonstrate the importance of getting the most bang for your marketing dollars – and warn that “out of sight” often means “out of mind”. Marketing dollars work harder to gain market share during recessions. A recent study by TradeShow Week looked at the two most recent recessions, 1991 […]
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