X Banner Stand – The Pros and Cons
The timeless banner stand has proven itself to be one of the most effective marketing tools we have, drawing in the customer’s attention and showcasing everything our brand has to offer. The X banner stand is one of the most popular iterations of these displays and they offer loads of benefits to the user, but […]
Continue readingHow to Use a Roll-Up Banner Stand
In the world of marketing gear, there’s nothing more commanding or easy to assemble than the roll-up banner stand. Also known as a pull-up or retractable banner, these large promotional displays are a must-have if you’re looking to draw attention to your brand and business. How do you use a roll-up banner stand? A roll-up […]
Continue readingHow to Win Over Customers with Promotional Materials
A brand can only be successful as its customer reach will allow it to be, so you need to be prepared to promote it. Thankfully, promotional materials are one of the easiest ways to do just that, as long as you know which ones work for you and the customers you’re trying to influence. Does […]
Continue readingTrade Shows & The Gig Economy : A Perfect Match
Put simply, the term “gig economy” refers to the exchange of labour for money between individuals, companies or organizations by way of digital platforms. These exchanges actively facilitate the pairing of providers (gig workers) and customers onto a payment-by-task or “gig” plan, that is often a short-term engagement. So how do the gig economy & […]
Continue readingThe Exhibitors Handbook – Get All the Info You Need
Exhibiting at industry-related trade shows is a powerful marketing tool for building brand awareness, generating leads, meeting face-to-face with existing clients, and engaging with customers. 87% of companies that exhibited in trade shows reported that the exhibitions were highly valuable in achieving their marketing and branding goals. As an official distributor and partner with Orbus […]
Continue readingTrade Show Counter Displays – Which Type is Right for You?
If your booth is your temporary office at an exhibition, then your trade show counter displays are your reception area. Therefore, this counter display is a critical component for making a pleasant impression on your potential customers. It is where you engage with your clients and can be used to serve refreshments. It can also […]
Continue readingPrinted Banner Stands – Quick and Easy Promotion Tools
Printed banner stands are the crutches on which physical branding for businesses and organizations has been held up for decades. Banners constitute a large portion of branding material as they are convenient to use and modify on the go as situations dictate. Banner stands are user-friendly display units which are critical in delivering your message […]
Continue readingNine Ways To Get Traffic In Your Trade Show Exhibit
The Consumer Electronics Show (CES) draws more than 170,000 people to Las Vegas every year. If that’s your market, you only have to appeal to a small slice of those attendees to make your trade show exhibit marketing program a success – in this situation, getting traffic in your trade show exhibit isn’t a big […]
Continue readingTop 6 Creative Trade Show Marketing and Event Trends for 2020 and Beyond
It used to be that trade shows were used for a big reveal of an exhibitor’s new product; however, now that we are fully digital, those reveals happen in real-time every day. This means that for a trade show booth to be successful, vendors have to be creative. Here are the top ten emerging and […]
Continue reading10 Email Tips for Better Trade Show Marketing
Trade show marketing can be expensive, especially if not done correctly. According to a 2019 survey conducted among convention and industry professionals, it was found that 49% of respondents reported no change in their budget from 2018 to 2019, while 36% reported a budget increase. These 10 email tips should help you maximize the ROI on your trade […]
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