Use Word Of Mouth To Increase Booth Traffic Before, During And After The Show
There are many ways to increase booth traffic in your exhibit, from a Spin and Win wheel to a celebrity guest. But these (and all the others) have varying degrees of effectiveness, and they come with a cost—sometimes a hefty cost. What doesn’t cost much, but can be worth its weight in gold, is word […]
Continue readingTrade Show Marketing Effort Soars into Rebranding Campaign
Creating a trade show marketing strategy and integrating branding throughout the collateral materials can build a new brand image and achieve results for any client. Let’s take a look at how Stewart Industries International (SII) approached a rebranding effort and the results of that change. The problem SII, a well-established reseller of used and consigned […]
Continue readingTrade Show Marketing During the Summer Months
When summertime rolls around, the trade show events tend to take a break along with their attendees. There are many people who choose to vacation during the summer months, making this the perfect time to plan ahead for your fall and winter time trade shows. If you feel you’re lacking the motivation to focus on […]
Continue readingTrade Show Marketing – Start with Banner Stands
It can seem a lot easier to just hand your money over in an advertisement package offered by magazine, newspaper, or even radio or television stations, but nothing gets your product in front of its demographic faster than a trade show. Trade show displays act as stationary advertisements that catch and hold the attention of passers-by […]
Continue readingTrade Show Foot Traffic: A Blessing Or A Curse?
Is trade show foot traffic a good metric to use? If you’re a smaller exhibitor, you may be having a hard time figuring out if a particular show fits your company well. You need to know how well you do several things: attract attention, persuade attendees to enter your booth, make a strong benefit statement, and capture […]
Continue readingTrade Show Exhibits help Focus your Marketing
A friend recently out of grad school was chatting with me about inbound marketing, what he’d learned, and where he thought his prof had missed the boat. As he related, many marketing gurus these days discuss inbound and outbound marketing, and tell their students that inbound marketing (i.e., businesses positioning themselves to help them be found by […]
Continue readingTrade Show Displays and Social Media Tools
If you are looking for ways to make your next trade show investment a huge success, you should consider the benefits of using social media to promote your company both on and offline. Social media and social networking can help you reach existing and prospective customers before, during and after the event. Companies that use social […]
Continue readingTrade Show Display Marketing: 5 Questions To Help Ensure Success
The only thing worse than failing to grab attendees’ attention at a trade show is securing their attention by making the wrong first impression. It is not an easy task because you only have a short period of time to make an impression and draw attendees to your booth or presentation. The right trade show displays will […]
Continue readingTrade Show Display Marketing Tips for Dummies
Trade shows are a proven marketing method, not only for gaining new leads for your business, but for solidifying and even expanding relationships with current customers. And the crucial part of the marketing strategy is very simple – when exhibiting at a trade show, you must plan to stand out from the crowd of other […]
Continue readingTrade Show Booths NEED Digital Marketing!
So, let’s talk some more about digital marketing strategies for the upcoming months. Like we discussed in our recent article on the CEIR conference, digital marketing is going to be growing in importance for almost all trade show booths. Some new numbers came out recently on the state of digital marketing buy-ins, and pretty much, they confirm […]
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