Tricks to Making International Trade Show Displays Affordable
There are plenty of reasons a company might want to ship their trade show booths overseas. After all, we’re all living in an interconnected global market. You don’t have to be a huge multinational to benefit from having clients overseas. And for some major industries, the biggest annual trade shows only happen overseas – for example, […]
Continue readingWhat Should be in your trade show budget, but isn’t?
If you’ve done a trade show or two, you know what the basic elements of a trade show budget are. The list can include: Booth Space Trade Show Display Booth Installation and Dismantle Expenses Drayage Freight Transportation Audio Visual Support Cleaning Floral Electrical Plumbing Internet Security Lead Gathering Services Hosts/Hostesses/Narrators Personnel Expenses Special Events Here’s […]
Continue reading12 Easy Tips to Save Money that Booth Visitors Will Never See
There are two ways to cut costs in your trade show marketing program: with an ax or a scalpel. The ax is likely to do as much damage as good, while the scalpel can trim in places your booth visitors won’t even notice. But the results can be significant, trimming your budget substantially without cutting […]
Continue readingShopping To Save Money On Your Trade Show Booth?
Trying to save money on your trade show booth is an important goal. It’s no secret that trade shows are one of the most expensive forms of promotion that a company can engage in. Trade show booths are costly to set up and maintain, even just for a couple days, but in return you get […]
Continue readingHow To Stretch Your Trade Show Budget
At some point in your career, you’ve probably been placed in the position where things needed to happen in a rush, for you to do your job effectively. Sometimes things slip through the cracks: “I was supposed to order carpeting? I thought you were ordering the carpet!” Sometimes rules change: “Last year, our twelve foot […]
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