Doing all the planning needed for a trade show is complex. The process takes some time, because there are lots of details. Take a look at some of these details you need to manage:There’s a theme to create,a trade show booth to design,a builder or supplier to hire,shipping to organize,trade show expense budgets to plan,people to train and […]
Continue readingTrade shows are one of the more expensive forms of advertising and outreach you can engage in. They offer the opportunity to fine tune and sharply focus on specific customer targets, and also offer the opportunity for very good returns on investment, but it is critical that businesses plan for trade show marketing success.Indeed, even those businesses […]
Continue readingAlibaba is coming! Should we be worried? Today, let’s move away from trade shows specifically, and talk about a major business deal that’s brewing with the potential to shake up global commerce at very high levels. The Chinese retailer Alibaba, founded in 1999, is an online retailer similar in size to Amazon and Ebay (Combined!), and is reportedly […]
Continue readingThere was a time when just the mention of Chinese-Made Portable Trade Show Displays in our industry sparked intense negative comments followed by an insistence that such items would never penetrate the market. The products were considered inferior, untrustworthy and a downright insult to every manufacturer and distributor in the United States. I even recall […]
Continue readingRecently a client shared a story from a past trade show that illustrates the importance of proper display maintenance before shipping materials to events. Case in point: My client was attending a large show and had not properly packed their display prior to shipping. During the setup proceedure they noticed that one part was missing. This part […]
Continue readingThere are hidden costs everywhere at trade shows, but there are also gold mines waiting to be tapped. Convention and expo centers across the nation are often dominated by a host of regulations concerning the amount of labor you can do when you’re setting up your trade show booths. Here’s 3 tips for how lightweight portable trade […]
Continue readingHow much time have you put into creating your trade show budget? Have you even considered creating a trade show budget, or have you just been moving along, hoping that everything will fall into place? Without a realistic budget, it’s highly unlikely that everything is just going to…fall into place. Listing everything you need may […]
Continue readingIn a perfect world, we’d all have enough money to put together the sort of exhibition displays that companies like Apple and John Deere can afford. Unfortunately, that’s not the case, and even as the economy is rebounding, you’re probably looking to save money where ever you can on your exhibition displays and roll up banners. Since keeping […]
Continue readingIt’s no secret that trade shows are an expensive method of gathering leads. Undoubtedly effective, with great ROI’s when done well, but still expensive. In a recent marketing survey by Hubspot, 28% percent of respondents even listed it as their most expensive lead-generation technique. That makes it a little tougher in a corporate environment that may be focused […]
Continue readingYou’re in the process of planning for a new trade show display requirement – maybe a couple of table top displays, or perhaps you’re reviewing trade show booth ideas for custom expo displays — either way, you’re probably looking for the best deal you can get. After all, nobody wants to pay more than they […]
Continue reading