Using Psychology to Sell More in your Expo Displays
Do you feel in your gut that you should be able to sell more in your expo displays but don’t know where to start? Trade shows can be big business for many companies.They’re a fantastic way to showcase your wares to potential clients and customers, and take your business to the next level. If you […]
Continue readingThree Ways You Can Leverage Trade Show Booth Leads and Profits
Most B2B exhibitors spend about a fifth of their marketing budget on trade shows. (This data comes from a recent Forrester study.) Yet, most exhibitors are not taking orders in their trade show booths. Lead gathering is much more common than order taking at most trade shows. This means that those exhibitors are investing a fifth of their […]
Continue reading20 Ways To Promote Your Business On Any Budget
Running a business is a continuous learning curve that involves adjusting to new challenges and finding ways to promote your business based on the latest trends. Less successful businesses may not have had much luck in the past promoting your business, because of complications with the budget or limitations from their target market. There are […]
Continue readingCreating First Impressions with your Exhibit Stands
First impressions are lasting impressions. This statement is true when it comes to your trade show displays as well. One of the first things that a customer’s eyes tends to gravitate towards are the trade show displays. This is one of the reasons why it is important that your displays are clean, inviting, vibrant, and appealing. […]
Continue readingBeginner’s Guide To Paid Social Media Advertising
Introduction Almost two billion people around the world use social media in their everyday lives. The average person spends around 135 minutes scrolling through social media daily. Brands and organizations – both big and small – have spotted an opportunity to advertise directly to these users. Using certain techniques they can encourage customers to connect […]
Continue readingTradeshow Popup Display vs Zip-up Display
The purpose of this document is to compare the similarities and differences of three types of backlit trade show displays, the Embrace, the Hopup backlit, and the Wavelight.SimilaritiesAll three designs use LED lighting inside the display frame. There is very little difference in the color, brightness, or cost of the LED light kits.All three frame […]
Continue readingB2B Growth Blueprint: 24 Marketing Strategies For 2020 And Beyond
Introduction We’re all constantly being told that B2B marketing is changing and that we need new marketing strategies to cope with this. We’re being told that the modern buyer doesn’t respond well to the B2B sales funnels of old and their buying habits are so mysterious you’re going to need a crystal ball or psychic […]
Continue readingThe Ultimate Guide to Building a Brand
Introduction As consumers, when we’re asked to think of a brand we tend to leap straight to logos and slogans. Everyone can pick out a Coca-Cola at the store because they recognize the logo and color scheme. Likewise, you know exactly what kind of food you’re getting when you pass beneath the golden arches of […]
Continue readingDesigning for Post-Covid Trade Shows
How will Designers Design for Post-COVID Trade Shows? The return of trade shows and exhibitions depends on the development of COVID-19 vaccines, but how exhibits will be designed has already started. At Classic Exhibits, our 3D designers are already working on both virtual and physical post-Covid trade shows for our distributor’s clients. Those exhibitors have told […]
Continue readingBest Banner Designs for Trade Shows
High-impact banners are effective for commanding the attention of people on the trade show floor. If you can get passersby to read your banner, they are likely to stop by your booth to check out what you have to offer. The question is: how do you create the best banner design to have such a […]
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