How To Be an Ethical Competitor On The Trade Show Floor
A trade show floor is unlike any other business environment. How so, you ask? In a traditional business environment, the rules to be an ethical competitor are much more formal and reserved. You wouldn’t walk into a customer’s office and just start pitching your latest product. There are niceties involved: “Hello.” “Would you like some […]
Continue readingSuccessful Product Launch at a Trade Show
In this blog we frequently point out that trade shows are not events – meaning, they don’t just occur at the show for the live event. Instead, they should be considered processes, that take place over a fairly long period of time. Trade show marketing can be very effective if marketers and exhibitors plan for […]
Continue readingApp Corner: Envato Elements
In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue readingExpo Displays Attendance Dropped a Bit – What Are YOU Doing About It?
So, the latest Center for Exposition Industry Research (CEIR) report on trade show profitability and attendance is out, and while the news could certainly be far worse, it’s not as good as we might hope. The trade show industry barely grew in 2013 -which is better than shrinking- and a lot of that was due to a […]
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