There are two ways to cut costs in your trade show marketing program: with an ax or a scalpel. The ax is likely to do as much damage as good, while the scalpel can trim in places your booth visitors won’t even notice. But the results can be significant, trimming your budget substantially without cutting […]
Continue readingTrying to save money on your trade show booth is an important goal. It’s no secret that trade shows are one of the most expensive forms of promotion that a company can engage in. Trade show booths are costly to set up and maintain, even just for a couple days, but in return you get […]
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At some point in your career, you’ve probably been placed in the position where things needed to happen in a rush, for you to do your job effectively. Sometimes things slip through the cracks: “I was supposed to order carpeting? I thought you were ordering the carpet!” Sometimes rules change: “Last year, our twelve foot […]
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It’s time to get ready for the trade show and you begin to go over your checklist: Table Top Displays Free Standing Displays Banners Tables and Chairs Spot Lighting Digital Displays Printed Material Overhead Signage It seems everything is covered. But wait. You just know you have overlooked something. There is no denying that strange […]
Continue readingWhat might the services of a graphic designer provide to help a company get ready for a trade show? There is no doubt that they will come up with eye catching color combinations, expert art and memorable slogans. Their designs can be applied to any number of products such as banners, media displays, flags, magnets, wall panels, […]
Continue readingIf you read up on the latest trade show industry news, sustainability is a trending topic. California’s Anaheim Convention Center recently earned an award, LEED Gold certification, as a sustainable building. The ecology factor is much more than just awareness of how pollution and waste destroy the environment. In its full scope, sustainability also is part […]
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A well put-together booth is one of best ways to make a splash at trade shows — so what does your floor say about yours? You know that thousands of feet have trampled all over that manky old carpet already installed at a lot of centers and let’s face it. You want your clients standing […]
Continue readingLooking at reports from this week’s Mobile World Congress 2013, most of the focus is on the gadgets themselves. The MWC is one of the most important trade shows for mobile connectivity, although it tends to be focused almost solely on Android and other open source or open platform solutions. What caught my eye wasn’t the […]
Continue readingWhen it comes to getting your exhibition displays noticed at a trade show, standing out from the crowd and getting noticed are probably your top priorities. After all, no matter how great your content is, how nice your banner stands and podiums look, or how awesome your products are, it just doesn’t matter if no one’s showing up […]
Continue readingIf you haven’t done so yet, a word of advice: “Just get over it already – adopt new technology in your trade show booth and marketing techniques, or you’ll be left in the dust by your competitors.” Okay, admittedly, that was a bit of tough love. But if that’s what we have to do to […]
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