What might the services of a graphic designer provide to help a company get ready for a trade show? There is no doubt that they will come up with eye catching color combinations, expert art and memorable slogans. Their designs can be applied to any number of products such as banners, media displays, flags, magnets, wall panels, […]
Continue readingIf you read up on the latest trade show industry news, sustainability is a trending topic. California’s Anaheim Convention Center recently earned an award, LEED Gold certification, as a sustainable building. The ecology factor is much more than just awareness of how pollution and waste destroy the environment. In its full scope, sustainability also is part […]
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A well put-together booth is one of best ways to make a splash at trade shows — so what does your floor say about yours? You know that thousands of feet have trampled all over that manky old carpet already installed at a lot of centers and let’s face it. You want your clients standing […]
Continue readingLooking at reports from this week’s Mobile World Congress 2013, most of the focus is on the gadgets themselves. The MWC is one of the most important trade shows for mobile connectivity, although it tends to be focused almost solely on Android and other open source or open platform solutions. What caught my eye wasn’t the […]
Continue readingWhen it comes to getting your exhibition displays noticed at a trade show, standing out from the crowd and getting noticed are probably your top priorities. After all, no matter how great your content is, how nice your banner stands and podiums look, or how awesome your products are, it just doesn’t matter if no one’s showing up […]
Continue readingIf you haven’t done so yet, a word of advice: “Just get over it already – adopt new technology in your trade show booth and marketing techniques, or you’ll be left in the dust by your competitors.” Okay, admittedly, that was a bit of tough love. But if that’s what we have to do to […]
Continue readingThere’s been a growing threat to trade shows lately, a competitor for people’s eyeballs that’s keeping them from actually looking at your pop up displays. And as much as we’d like to get rid of them, we can’t, since they’re in our customers’ pockets. I’m talking, of course, about cell phones and other mobile devices. Doesn’t it seem […]
Continue readingThese days, one of the single best multi-purpose items you can purchase for your trade show displays is a tablet computer, such as an iPad for your trade show booth. These have been seen increasingly in more and more applications over the past few years, especially as tablets have become more functional and more affordable. If you […]
Continue readingThe question for trade show presenters has always been, “How do I get attendants’ attention quickly and effectively with so many other presenters around?” And in today’s fast-paced, high-tech world, the task is even more daunting than in the past. So you have to get creative with your trade show displays, which means thinking outside the […]
Continue readingIn this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
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