As a trade show exhibitor, your trade show booth itself is your most important asset. And it takes lots of thought, creativity and planning to construct an effective trade show display. But once you have that, you need to focus on your second most important asset: your trade show booth staffing. This is the team […]
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A well put-together booth is one of best ways to make a splash at trade shows — so what does your floor say about yours? You know that thousands of feet have trampled all over that manky old carpet already installed at a lot of centers and let’s face it. You want your clients standing […]
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There is no end to the preparations you can make for creating a winning trade show exhibit. But what really makes your trade show strategy work? A quick Google search (or a search right here through our vast library of previous blog entries) will provide dozens and dozens of articles telling you what you should […]
Continue readingIt used to be that trade shows were used for a big reveal of an exhibitors new product, however, now that we are fully digital, those reveals happen in real-time every day. This means that for a trade show booth to be successful, vendors have to be creative. Here are the top six emerging event […]
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We’ve talked before about qualifying your trade show prospects – knowing your market niche is essential to success at trade shows and in the general market place. So, how do you qualify your company’s prospects so that you don’t waste your time or theirs? What exactly is niche marketing, anyway? Well, here’s an example: Your […]
Continue readingLet’s face it: trade shows aren’t as glamorous when seen from the inside as they are from the outside. Those who haven’t been initiated see good trade show booth staffers as traveling to wonderful places, staying at high-class hotels, eating on an expense account and meeting people who want what you have to offer. But […]
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Backlit trade show displays are one of the hottest trends in exhibit design today. The ability to give your display a look that “pops”, especially when it can be your own customized artwork and logo that is popping out and catching attention, is one of the greatest benefits of backlit trade show displays. For many […]
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If you want to increase trade show booth traffic, the best thing to do is to become the talk of the town, or at least the show. The first step is knowing how to kickstart the trade show chatter. To become the talk of the show you have to get attendees talking in your trade show […]
Continue readingAre there ten words you should never use in a sales pitch? Absolutely – in fact, there’s more than just ten! Remember, words are not just a collection of letters with dictionary definitions. Some words set off emotional triggers. They can cause conflict and start fights. We’ve heard them all before, and all of us have associations with specific […]
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There’s a lot of tips for newbie trade show exhibitors out there (and right here, in our own searchable blog archives). But what I thought I’d do today is go over a few of the most important things you should put into action if you’re new (or relatively new) to the trade show exhibiting […]
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