Do you know what a trade show is really about, as an exhibitor? Chances are, you’d respond that it’s about showing your latest and greatest stuff to your top customers and hottest prospects. That’s true, but backwards. Trade shows are about customers and prospects, not your product or service. And if you don’t know what your […]
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If you’re a big company in the construction industry, successful trade show exhibiting possibly means attending the “Big Five”, a series of construction trade fairs originating in Dubai, attracting close to 75,000 participants in 2015. If you’re on a safari somewhere deep in the African savannah, you’ll probably want to see the “Big Five”: the lion, […]
Continue readingThere’s no turning back now. Social media has become an essential tool, and you really do need to know how to score with social media at trade shows. And the best part is it’s one of the most cost effective ways to make a strong impression and promote your company, your products and your brand. […]
Continue readingIf you don’t know why use custom trade show displays, take a few minutes to wander the aisles of a big trade show. Next day, ask yourself – what do you remember? Was it the vast multitude of displays that looked the same, except for the different logos? or was it that one or two custom […]
Continue readingWhen you think of trade shows, what do you think of? What is a trade show, exactly? A convention center full of booths and displays, with a few hundred merchants all trying to get your attention? Maybe you think of the latest industry developments being shown off for attendees, or the panels where you can […]
Continue readingWhen industries are preparing for a trade show the first items on the checklist are often banners and tables. When the organizer does get around to thinking about what will be under everyone’s feet, they soon realize there are lots of options and struggle with making the right choice. Yet, if there are choices, there must be a reason. Which […]
Continue readingIf you ask a successful trade show veteran the question, “Why exhibit at trade shows?” you should be ready to hear an enthusiastic list of reasons. From increasing your customer base to creating new advertising opportunities, the power of trade shows is impressive. Below are the top 15 reasons why you should exhibit at trade […]
Continue readingExhibitors with traffic-stopping trade show booths are master magicians. They all know how to “automagically” turn ordinary face-to-face encounters with people into extraordinary business opportunities. And their not-so-secret magic tricks? Innovative trade show display ideas, all superbly done! Some of them are conventional ideas executed to exceed expectations, some are fresh out of nowhere ideas […]
Continue readingWhy do you need trade shows in your marketing strategy? In fact, why might trade shows be the most important part of your marketing strategy? Well, it’s really simple, and answered by one more question – what is the biggest benefit of interacting with attendees at trade shows? The answer is relationships. Selling is all […]
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Some people in the exhibiting industry measure trade show success by focusing on factors that aren’t that important to having a successful show. I’ll give you three examples of what I believe are myths. And I’ll share my thoughts on why I don’t think you should waste much time trying to change, argue about or […]
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