The Center for Exposition Industry Research (CEIR) has long been the premiere research group investigating the trade show industry, and their reports regularly make waves. There are few better sources for hard data about exposition appearances and their effectiveness. In their latest release, Exhibition Floor Interaction: What Visitors Want, they address the #1 question facing exhibitors. […]
Continue reading
Investing in new exhibition displays and exhibiting in trade shows can become a budget-busting endeavor for hasty marketers. If you don’t currently have a trade show budget, make sure to get one, so you can control your trade show display costs.Many costs and fees that include shipping, booth space, equipment acquisition, furniture costs, and graphics […]
Continue reading
At some point in their marketing life, trade show exhibitors take a long, hard look at their booth and realize the magic has gone out of the relationship. They may wonder if the time has come to rent a trade show booth. That realization and self-questioning can be based on numerous factors:1. Your Booth Has […]
Continue reading
Updated Nov 2020Creating a Design for the best trade show booths is a combination of art and science. Exhibit designers sometimes try to create unique, elaborate, colorful, and (often) expensive displays that show off their design skills. While showing off mad design skills might be okay too, it’s important that your exhibition booth design function on […]
Continue readingExhibitors with traffic-stopping trade show booths are master magicians. They all know how to “automagically” turn ordinary face-to-face encounters with people into extraordinary business opportunities. And their not-so-secret magic tricks? Innovative trade show display ideas, all superbly done! Some of them are conventional ideas executed to exceed expectations, some are fresh out of nowhere ideas […]
Continue reading
If you can capture an eye, you can open a mind. It should come as no surprise that businesses that want to publicize their services and products use trade show marketing as the go-to option. It’s a great investment of money and time that yields even better returns.The furniture you use at your trade show […]
Continue reading
Your trade show success often hinges upon your ability to optimize your 10×10 booth design. Generating unique and captivating 10 x 10 trade show booth ideas is a necessity if you wish to grab the attention of trade show attendees. The slider below shows some of our most popular 10 x 10 booth designs. And the rest […]
Continue reading
Tradeshow exhibiting costs money. Organizing your trade show display program can be a complicated and stressful process. This trade show booth scheduling checklist is designed to help you plan effectively without overlooking any of the tasks that could make things more complicated or expensive down the road.You can spend anywhere from a couple thousand to […]
Continue reading
Q. How important is your trade show signage? A. You have less time than it takes you to read this sentence for a trade show attendee to decide whether he or she will spend any time in your exhibit. It seems unfair, but it’s true. Numerous studies have shown that attendees decide whether your trade show […]
Continue reading
You just finished up a trade show, and on the surface, it seems that everything went great. A few appointments were made with top prospects, staffers gathered promising leads, everyone loved your trade show booth, and the new product you launched was well received. For once, everything went as planned, and there wasn’t a single issue […]
Continue reading