Pulling off a successful trade show exhibiting effort is harder than it looks. Here are seven common mistakes to avoid that will make your next trade show exhibit more effective in meeting its goals: Mistake #1: Possessing the wrong skill set Putting a trade show exhibit program together takes a unique set of skills: it […]
Continue readingCEIR, the Center for Exhibition Industry Research, regularly publishes some of the most complete and thorough statistics for the trade show industry, and virtually all their new publications hold valuable insights. Their latest publication, Cost To Attract Attendees, addresses one of the central issues of trade show display booth exhibiting: The rather high costs of generating leads. It’s […]
Continue readingWhenever I wander around a trade show, I can’t help evaluating all the trade show booths on display. It’s just a part of the business. And one thing that always strikes me is when a booth is overall 90% great, but they make one or two seemingly-minor mistakes that end up undercutting their other work. Trade show […]
Continue readingWhile considering your trade show booth designs, don’t overlook the value of interactive digital displays. A well crafted video is a boost to any trade show display; however incorporating activities on iPads and other interactive digital signage and displays gives your booth standout appeal. There are many benefits to incorporating interactive digital signage into your trade show […]
Continue readingFor this post I thought I’d try to highlight noteworthy news in the trade show world. All of our worlds are very busy; we’ll try to do this news review on a regular basis, and hopefully it will help you, at least every once in a while, to capture interesting articles or news that you […]
Continue readingIt’s been a long, exhausting day, but the trade show is over. You got hundreds of visitors to your trade show booth, dazzled them with your banner graphics and new products, and collected enough leads to keep your sales team busy for weeks. Unfortunately, the work isn’t done yet! In fact, it’s only barely begun. Much […]
Continue readingWhen you’re setting up your latest trade show displays, do you have your goals laid out? It sounds surprising, but a lot of businesses participating in conventions and shows don’t actually do too much <specific> thinking beforehand about what they want to accomplish. Now, for a business using their trade show display for the first […]
Continue readingTrade shows are a huge part of public relations for any size company. They are one of the few opportunities we get for in-person meetings with potential clients – so much marketing and branding these days happens on the web and the phone. An opportunity to meet a client in person is a valuable chance […]
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Planning a successful trade show appearance can be tricky. Sometimes it can seem like building a huge puzzle. So we’ve identified seven key pieces of that puzzle. When assembled correctly, it can virtually guarantee your success. Puzzle Piece #1: Why Are We Exhibiting Here? I’ve spoken to so many trade show managers who have poor […]
Continue readingNumerous studies have concluded that follow-up of trade show leads is suffering from neglect, or being left to salespeople who cherry pick only the best leads and leave all the other fruit to rot on the tree. A number that’s been floated by many writers and seminar leaders, supposedly drawn from research by CEIR, is […]
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