Attracting attention to your trade show booth shouldn’t be your goal. After all, even a traffic accident gets attention. What you want is the right kind of attention! Your booth shouldn’t be the “traffic accident” of the show. And we’ve all seen those kinds of exhibits! You want people to be attracted to what you’re […]
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In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
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An effective exhibit marketing plan will help strategically guide you to increase attendee interaction and maximize ROI for each show. Using the right plan, you’ll identify the types of people you want to connect with, engage them appropriately, impress them memorably, and spread the word about your participation in each show. Let me take you […]
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In this program we will be covering trade show virtual reality and other technologies that impact industry event professionals over a series of articles. We will introduce and explain them, hold an interview with a major player in that project, and cover their potential specific applications for professionals in this industry. This series will be on […]
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Unions at trade shows. The phrase brings up a number of memories and emotions for trade show exhibitors, not all of them positive. Love ‘em or hate ‘em, you can’t live without ‘em. When working with unions at trade shows, you deal with different people, different management, and different jurisdictions from one show to another. […]
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Leveraging the trade show environment with photography in your exhibit can have positive and negative results. Why? They may seem like two very different things: the “live” environment of the trade show and the “static” aspect of photography. You might thing they shouldn’t mix, but there are proven ways to use photography in your exhibit. […]
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It comes with the territory. Being on the road means we either get to — or have to — eat in restaurants. So why not make finding a meal a little more fun and rewarding? I’ve decided to try something a little different in this blog every so often and give you some personal recommendations […]
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How do you create trade show calls to action (CTA’s) that get show visitors off the aisles and into your booth? Getting attendees into your booth is (or should be) the Holy Grail for exhibitors. Until you do that, the best product, the best product demo, the most well trained staff and the hottest giveaways […]
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At some point in your career, you’ve probably been placed in the position where things needed to happen in a rush, for you to do your job effectively. Sometimes things slip through the cracks: “I was supposed to order carpeting? I thought you were ordering the carpet!” Sometimes rules change: “Last year, our twelve foot […]
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There are many ways to increase booth traffic in your exhibit, from a Spin and Win wheel to a celebrity guest. But these (and all the others) have varying degrees of effectiveness, and they come with a cost—sometimes a hefty cost. What doesn’t cost much, but can be worth its weight in gold, is word […]
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