What Makes A Product Demo Go Viral?

Why would you want to make your trade show product demo go viral? To draw attention and boost your booth traffic? In the trade show exhibiting business, everyone’s trying to attract attention. Doing this isn’t as hard as it sounds. After all, a car wreck attracts attention, and the participants aren’t even trying! The key […]

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What a Trade Show is Really About

what a trade show is really about is making your customers happy in your restaurant!

Do you know what a trade show is really about, as an exhibitor? Chances are, you’d respond that it’s about showing your latest and greatest stuff to your top customers and hottest prospects. That’s true, but backwards. Trade shows are about customers and prospects, not your product or service. And if you don’t know what your […]

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What is a Trade Show?

When you think of trade shows, what do you think of? What is a trade show, exactly? A convention center full of booths and displays, with a few hundred merchants all trying to get your attention? Maybe you think of the latest industry developments being shown off for attendees, or the panels where you can […]

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Making The Right Choice in Trade Show Flooring

When industries are preparing for a trade show the first items on the checklist are often banners and tables. When the organizer does get around to thinking about what will be under everyone’s feet, they soon realize there are lots of options and struggle with making the right choice. Yet, if there are choices, there must be a reason. Which […]

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Great Trade Show Display Ideas That Attract More Booth Traffic

Exhibitors with traffic-stopping trade show booths are master magicians. They all know how to “automagically” turn ordinary face-to-face encounters with people into extraordinary business opportunities. And their not-so-secret magic tricks? Innovative trade show display ideas, all superbly done! Some of them are conventional ideas executed to exceed expectations, some are fresh out of nowhere ideas […]

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