Some people in the exhibiting industry measure trade show success by focusing on factors that aren’t that important to have a successful show. I’ll give you three examples of what I believe are myths. And I’ll share my thoughts on why I don’t think you should waste much time trying to change, argue about, or […]
Continue readingWe’ve mentioned many times in this blog how much we value the role of the staff trainer when it comes to making the most of your participation in a trade show. The reason is simple; it’s an unusual selling environment. It takes a special and unique set of skills to capture the attention of passersby, […]
Continue readingIt used to be that trade shows were used for a big reveal of an exhibitor’s new product; however, now that we are fully digital, those reveals happen in real-time every day. This means that for a trade show booth to be successful, vendors have to be creative. Here are the top ten emerging and […]
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Trade show marketing can be expensive, especially if not done correctly. According to a 2019 survey conducted among convention and industry professionals, it was found that 49% of respondents reported no change in their budget from 2018 to 2019, while 36% reported a budget increase. These 10 email tips should help you maximize the ROI on your trade […]
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When at your trade show booth, you and your staff should be trying to make the most of every lead that walks by. Not every chat is going to create a sale, but every chat could, so even a beginner at trade show design and marketing basics know’s that it’s vital to make the most of the few […]
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When we first started this business, the concept of “trade show technology” or using technology on the trade show floor was rarely mentioned. A client would contract with us to build a trade show display. They never gave much thought to how the booth design would affect traffic flow, for example.Branding wasn’t so much of a […]
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Does technology today rule out direct mail advertising as one of the valid trade show marketing solutions? Once upon a time, every message that traveled from one person to another required an envelope and a stamp. Then email came along and changed all that. But does that mean direct mail solicitations are too “old school” to […]
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Whether you find it exciting or confusing, there’s one thing that’s for sure – social media and trade show marketing go hand in hand. Social media at trade shows is a reality that is unlikely to change in the foreseeable future.Social media is no longer just “that thing that kids do on the computer.” What […]
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Let’s talk product-specific strategies today, specifically, about trade show booth ideas to liven up your product demos. What can you do to boost traffic and sales? Your average trade show guest is, of course, bombarded with sales pitches from the moment he steps on the show floor – if not sooner! It’s easy for guests to […]
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So, I came across an interesting Harvard Business Review discussion about trade show survey tips a while back. The thesis simply is, you can get more useful information from a short survey than with a long one. Having spent some time dealing with consumer surveys, I’ve long been an advocate of using shorter ones. (Plus, like most people, […]
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