Successful Product Launch at a Trade Show

In this blog we frequently point out that trade shows are not events – meaning, they don’t just occur at the show for the live event.  Instead, they should be considered processes, that take place over a fairly long period of time. Trade show marketing can be very effective if marketers and exhibitors plan for […]

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App Corner: Envato Elements

In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone  — let’s make them smarter, help you make money and save time so you can get to […]

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Understand Your Customers…Or Lose Them

Backlit Trade Show Counters help attract attention

Why is it important to understand your customers? As an example, in a recent TV commercial, real people were offered a brief presentation from a “certified financial planner”. Those people believed what they’d been told, accepting everything they saw and heard at face value. After their presentation, they were all shocked when they saw video of […]

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