10 Email Tips for Better Trade Show Marketing

Outbound marketing - 10 tips

Trade show marketing can be expensive, especially if not done correctly. According to a 2019 survey conducted among convention and industry professionals, it was found that 49% of respondents reported no change in their budget from 2018 to 2019, while 36% reported a budget increase. These 10 email tips should help you maximize the ROI on your trade […]

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Trade Show Marketing Basics 101

Trade Show Marketing Basics

When at your trade show booth, you and your staff should be trying to make the most of every lead that walks by.  Not every chat is going to create a sale, but every chat could, so even a beginner at trade show design and marketing basics know’s that it’s vital to make the most of the few […]

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How To Use Social Media at Trade Shows

Social media marketing

Whether you find it exciting or confusing, there’s one thing that’s for sure – social media and trade show marketing go hand in hand. Social media at trade shows is a reality that is unlikely to change in the foreseeable future.Social media is no longer just “that thing that kids do on the computer.” What […]

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Trade Show Survey Tips

trade show survey tips

So, I came across an interesting Harvard Business Review discussion about trade show survey tips a while back.  The thesis simply is, you can get more useful information from a short survey than with a long one.  Having spent some time dealing with consumer surveys, I’ve long been an advocate of using shorter ones. (Plus, like most people, […]

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