– Last updated May 20, 2020 No one can see into the future with certainty, but I have a few thoughts about the future of the trade show industry. The pandemic – or at least the government reaction to it – forced people to change their behaviors. We’re primarily social animals, and we’ve been locked down, […]
Continue readingNumerous studies have concluded that follow-up of trade show leads is suffering from neglect, or being left to salespeople who cherry pick only the best leads and leave all the other fruit to rot on the tree. A number that’s been floated by many writers and seminar leaders, supposedly drawn from research by CEIR, is […]
Continue reading
A trade show floor is unlike any other business environment. How so, you ask? In a traditional business environment, the rules to be an ethical competitor are much more formal and reserved. You wouldn’t walk into a customer’s office and just start pitching your latest product. There are niceties involved: “Hello.” “Would you like some […]
Continue readingIn this blog we frequently point out that trade shows are not events – meaning, they don’t just occur at the show for the live event. Instead, they should be considered processes, that take place over a fairly long period of time. Trade show marketing can be very effective if marketers and exhibitors plan for […]
Continue readingIn this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue reading
If you’re a road warrior (and if you’re reading this, you probably are), you know that traveling from one trade show to another can be exhausting. But there can be perks, too. You can see new cities, try new foods, experience different local cultures and see sights you wouldn’t see anywhere else. Today’s post focuses […]
Continue reading
In the past, we’ve suggested going to a trade show outside your own industry to gather ideas that can recharge your own creativity. I wanted to follow up on that with some ideas on how to make the most of your time while you’re engaged in a little competitive trade show research. As an exhibitor, […]
Continue reading
Your trade show exhibit is a major expense item in your marketing budget, and that booth will probably need to be used over a fair period of time in order to be cost-effective. How can you extend the life of your exhibit, minimizing added costs for major repairs, refurbishments or replacement? These six tips will […]
Continue reading
Participating in a trade show is usually a very expensive proposition. Your exhibit budget can balloon out of control before you even realize what’s happening. How do you keep the whole thing from exploding, and hang on to your money? Check out these six areas of your exhibit budget and see where you can save […]
Continue reading
Why is it important to understand your customers? As an example, in a recent TV commercial, real people were offered a brief presentation from a “certified financial planner”. Those people believed what they’d been told, accepting everything they saw and heard at face value. After their presentation, they were all shocked when they saw video of […]
Continue reading