Effective Trade Show Booth Display Ideas
A trade show is a public event or exhibition organized to enable businesses, companies, and other organizations in an industry or field to showcase and demonstrate their latest products and services. Marketing your latest products and services is always important, and may be even more critical in 2021, as we all struggle to return to a more normal world. Thus, selecting the correct booth display ideas will be paramount as you plan your next expo.
Trade shows provide an opportunity to see what the competition is up to and examine recent market trends and how they have been applied while investigating any opportunities arising from them.
The show is a platform for these entities to decide whether to form partnerships or buy from the other businesses, companies, and organizations participating in the trade show.
It offers both existing and potential customers a chance to experience the latest products and services from their suppliers and other players in the same field. They come to take advantage of special lowered prices and offers that are common during these trade shows.
These are important opportunities in marketing and business networking. They are a great way for business offering to meet business opportunity.
Attending and being part of a Trade Exhibition or Trade Fair Should be included as part of your marketing strategies and budgeted for in advance. They offer face to face meetings, so selecting the right booth display ideas is important in being able to meet your goals for the upcoming shows.
It is easier for your competitor to woo your customer if they meet physically more than you do. This is likely to happen should the customer walk into a trade show where the competitor is represented, and you are not.
However, participating in a trade show is not something you can wake up one day and do on a whim. It needs planning and investment in resources and time. At the very least, you will need to review booth display ideas and secure a trade show booth to operate from.
This article will explore a few trade show booth display ideas that we hope will help you focus your efforts to optimize these resources.
Provide a Relaxing Atmosphere
Visitors can be overwhelmed from all the activity and chaos that comes with a trade show. They get multiple marketing messages and sales pitches from all directions that tend to wear them down.
Trade show booth display ideas that include comfortable seating and soft floors can pay dividends. You can get potential clients to come to your stand by creating a relaxing yet welcoming environment. Provide comfortable sitting areas where they can kick back and take a break from the show, and if possible, provide water or refreshing beverages.
While resting in your booth, they will be more open to exploring what you have to offer. Your staff will also have more time to engage them in getting a more solid lead or converting the sale.
You can maximize the space by choosing double deck exhibits that literally double your available floor space and allow you to create semi-private meeting spaces to host your attendees.
Booth Dispay Ideas that Incorporate Social Media
People are spending more time now on social media than ever before, and it will be a lapse in judgment to overlook this in any marketing strategy.
Bringing it into your exhibition booth should substantially increase the footfall in your stand. You can have a check-in contest where you periodically award visitors with special giveaways. Ask them to follow the brand and leave their views on how they find the presentation, your brand, and products.
The good thing about this is you will have a platform to do follow up marketing and convert sales. The digital footprints provide an avenue to reach out to the prospects even after the trade show, and they will be more receptive if they willingly participated during the show.
Make It an Interactive Experience
You can have pre-programmed interactive demos, videos, surveys, and samples for the attendees to keep themselves busy. This self-service will engage their interest and allow them to learn more about your products.
Go the extra mile and be sure your trade show booth display ideas incorporate touchscreens in your trade show booth so that some attendees can head there directly. This should have the desired ripple effect of reducing pressure on your staff without losing the visitors.
Another way of making the booth interactive is to allow the participants to see and test your new products. Many of them enter your booth out of curiosity for these innovative new creations. Keep them prominently displayed and accessible.
Select Booth Display Ideas that Make your Show Booth Visually Stunning
Have a Unique Giveaway
The emphasis here is on the uniqueness. Pens and mugs are no longer exciting and will not guarantee interest from the passersby.
Try being original and relevant with other goodies like thumb drives, headphones, sunglasses, or even laptop skins. Brand them to ensure they are relatable to your booth and, by extension, your brand.
You should not stop there because there are chances you will not be the only ones handing goodies. Give them out in the biggest reusable bag that is also branded.
This way, when the attendees are done with the trade show, they will naturally empty all their other collections into your bag, making its presence more impactful. The rest may easily end up in the trash.
Launch New Products at the Event
Trade show attendees tend to be very focused on the latest products in the market or the best in the series.
Your booth display ideas can include planning to release new products and introduce new services in your exhibition booth, so that these introductions attract attention and keep your visitors intrigued.
The ideal way to create this tension will be by announcing the release before the date of the trade show and ensuring that the branding in your stand focuses on the product being released and the features.
You can use this as the unique giveaway we mentioned earlier and have a raffle for it.
Strategic Booth Location
As part of reviewing booth display ideas, keep in mind any opportunity to place your trade show booth in a location that exposes it to as much foot traffic as possible. Take the time to do a bit of observation and analysis of the layout of the whole trade show so that you can determine where people are most likely to pass.
A reliable method is to draw triangles connecting the main entrance, any other entrances, the restrooms, and the concession stands. If you can secure a booth smack in the middle of these triangles, it means at some point, most attendees will be passing next to your booth, increasing the probability they will catch the display.
Arranging this requires a bit of advance planning and coordination with the trade show organizing committee.
Coordination of the Booth Activities with the Main Event Program
Events like the lotteries and giveaways we mentioned earlier need to be held when there is no competition for attention with main event functions.
It is prudent to use these moments to clean and organize the booth and get your prospect data in order as the traffic will be otherwise preoccupied. To maximize results for your activities, you need to get the full attention of the attendees.
Create Photo Opportunities
When reviewing booth display ideas, consider allocating one side of the booth for photo taking. You only have to ensure the background represents the company brand so that it can be captured in all those photos that will be taken.
Trade show booth display ideas like this one give you a twofold win because you get to draw a crowd that is not in a hurry to get out of your booth, and they will help you accumulate attractive pictures with your brand in the background. The company will receive free exposure, and the attendees get to share photos with friends and family.
Hosting Your Own Booth Activity
A number of people will attend the trade shows to learn, which is why the events have learning sessions scattered in between as they proceed.
You can use this thirst for information to bring traffic to your booth. Be sure your booth display ideas include bringing subject matter experts or company executives to make presentations or give talks. They can also do a product demonstration and engage the attendees for questions and feedback.
Why Businesses Participate in Trade Shows
Besides the opportunity to make the brand visible among other players in the sector, there is a spectrum of other benefits associated with them, which is why these trade show booth ideas should be implemented.
Getting More Knowledge About the Sector
Trade shows provide the opportunity to find out about the latest developments in your industry in terms of innovations, technological advances, and trends.
The show allows you to look at what your competitors are doing, their successes and failures, and the areas where they are faring better than you are. This will help in self-audit and getting a better grasp of what works in your market.
The people attending such exhibitions are already participating or interested in your industry and usually want to find out more about your offers.
A few of them will actually have the authority to decide on the spot if they are inclined towards your proposition. Others will leave their contacts for future follow up.
Enhancing the Brand
It is good to be counted among the brands in your niche of business whenever the industry players are gathered. Potential customers and investors will see this as a sign that the business is stable and competitive, boosting the brand name.
This has an impact on how your products are perceived out there.
The expenditure on the stand, transport, accommodation, display, and away meals may seem a lot. However, suppose you consider the situation carefully. In that case, you may realize the number of leads gained and the potential to eventually convert them to customers will have cost less than if you applied other sales and marketing strategies.
This is a one-time investment that will keep giving beyond the show booth.
Advancing Customer Loyalty
A trade show allows you to visit with your customers eye to eye, which is not as common in today’s internet dominated business scene as it used to be. Loyalty means they keep coming back for more and stick with you.
Face to face meetings encourage more in-depth and honest conversations that make the customers feel appreciated and have fewer chances of misunderstandings. Trade shows are among the few opportunities remaining to have these candid talks with your customers.
Leveling the Marketing Field
All exhibitions in a trade show have access to the same number of attendees who are within the premises. It is one of the few occasions where the small upcoming business and the large corporation have the same impact potential in terms of lead generation and conversion.
The larger economic muscle of the established corporations is limited here. Trade show booth ideas that focus on having the biggest booth will not necessarily create the winner in this scenario; rather, the booth display that generates the most buzz will normally be the most successful.
The chance to interact personally with the customers combined with the exposure to a number of potential leads makes trade shows worth the investment in time and resources. This experience is shared by both the attendee and the business.
The business can tell if participation in a trade show is successful by looking at media mentions and connections, the number of new orders from the trade show, and the prospects’ list.
Trade shows are great avenues for businesses that want to expand, and building a strategy and creating booth display ideas that maximize the show’s potential for success need to be your primary focus.
If you’d like help planning your next trade show booth display ideas, let us know – our team is experienced at this task and ready to help with your next project.