Exhibition stands are the most important aspect of your presentation at large trade shows or events. After all, most exhibitors are at the show in order to find new clients – and you need to attract new eyeballs to do that. Of course, you have to close the deal with quality products and a great presentation, […]
Continue readingRegardless of what your objectives are for exhibiting at your next show, your display stand serves three main purposes. First of all, you want attendees to be attracted to your display stand. Second, there will be attendee traffic in and out of it, so trade show booth design needs to address that requirement. Third, you will want your staff […]
Continue readingTrade Conference producers want the highest return on their investment (just as you do!), so they offer various services for their exhibitors. The decision to utilize these services is completely dependent on your particular display stand, your trade show display needs, and, of course, your budget. Key services include display stand rental and carpet rental. Producers also […]
Continue readingYou’ve carefully planned your trade show displays. You’ve ordered all your booth merchandise, both informational pieces and giveaways. You’ve put the word out to key attendees and customers in advance. You’re doing a give-away or promotion to entice people to your booth. You’ve chosen your staffers and even remembered to register for the show and book […]
Continue readingSo you’re eager to get to your first trade show, set up your booth, find your leads, and gain new customers and clients for your business, right? Which show are you going to? Do you have any trade show booth ideas? Will you need a gazebo, some banner stands, or a full backdrop? We’ve already […]
Continue readingThere’s a lot of tips for newbie trade show exhibitors out there (and right here, in our own searchable blog archives). But what I thought I’d do today is go over a few of the most important things you should put into action if you’re new (or relatively new) to the trade show exhibiting […]
Continue readingMaybe you’re just starting to expand your marketing efforts into trade shows. Or maybe you’ve had mixed results from some of the shows you’ve traditionally attended, and you’re rethinking your approach. In either case, to successfully market your product or service, you’ve got to go to trade shows. The big question, of course, is “Which […]
Continue readingIt’s time for you to hit the trade show circuit and get back out there to promote your brand and products. There is a definite process, routine, and order when you prepare for trade shows and if you are a veteran, well then you’ve probably got it down. But not so fast, you may be […]
Continue readingFocusing on your customers and their needs is always a good idea in the sales game, and it’s true for your trade show displays as well. It’s all too easy to get wrapped up in your own problems when managing your trade show booth, and forget to think about the experience your customers – the show visitors […]
Continue readingThere are many things you can do that will interfere with getting the results you’re looking for from participating in trade shows. Some of them will even suck money out of your budget for which you’ll get little or no return. Here’s a list of seven of the most egregious trade show sins you may […]
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