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Category Archives for "trade show planning"

Trade Show Display Stand Design Planning

Regardless of what your objectives are for exhibiting at your next show, your display stand serves three main purposes. First of all, you want attendees to be attracted to your display stand. Second, there will be attendee traffic in and out of it, so trade show booth design needs to address that requirement. Third, you will want your staff […]

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Trade Show Display Pizazz and Planning

You’ve carefully planned your trade show displays. You’ve ordered all your booth merchandise, both informational pieces and giveaways. You’ve put the word out to key attendees and customers in advance. You’re doing a give-away or promotion to entice people to your booth. You’ve chosen your staffers and even remembered to register for the show and book […]

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Trade Show Booth Ideas and Planning

So you’re eager to get to your first trade show, set up your booth, find your leads, and gain new customers and clients for your business, right? Which show are you going to? Do you have any trade show booth ideas? Will you need a gazebo, some banner stands, or a full backdrop? We’ve already […]

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Top Five Ways To Choose The Right Trade Shows

Maybe you’re just starting to expand your marketing efforts into trade shows. Or maybe you’ve had mixed results from some of the shows you’ve traditionally attended, and you’re rethinking your approach. In either case, to successfully market your product or service, you’ve got to go to trade shows.  The big question, of course, is “Which […]

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