Trade Show Displays – Three Keys To Added Success
Exhibition stands are the most important aspect of your presentation at large trade shows or events. After all, most exhibitors are at the show in order to find new clients – and you need to attract new eyeballs to do that. Of course, you have to close the deal with quality products and a great presentation, […]
Continue readingTrade Show Wars: Beat your Competitors!
In previous posts, we’ve discussed researching competitors and the kind of information you should attempt to gather about them prior to committing your company in a trade show as a competitor. Now that you have the information, your choice is whether you use it to help you position yourself and your trade show display above the competition at the […]
Continue readingDiscovering Your Competitor’s Trade Show Strategies
We’ve talked in the past about how important it is to find out about your competitors at trade shows before you set up your brand new trade show display alongside them. Another area you want to explore when it comes to scoping out the competition is the strategies and methods they employ when it comes to trade […]
Continue readingIs this the Year to Skip Your Big Trade Show?
The past few years have been tough ones for consumers. High unemployment, declining income, a devaluing dollar, and inflation, often not reflected in official government inflation indexes, have all created downward pressures on sales activity. Uncertainty about future economic conditions and prospects have caused many consumers to conserve whatever discretionary income they may still have, […]
Continue readingTrade Show Displays: Fast, Cheap, or Good? Pick Any (ONLY) Two.
“The bitterness of poor quality remains long after the sweetness of low price is forgotten.” This quote is generally attributed to Benjamin Franklin, patriot, inventor, and founding father. Although he first said those words more than 200 years ago, they remain true today. Selecting a product or service with a primary focus on price is […]
Continue readingTrade Show Display Stand Design Planning
Regardless of what your objectives are for exhibiting at your next show, your display stand serves three main purposes. First of all, you want attendees to be attracted to your display stand. Second, there will be attendee traffic in and out of it, so trade show booth design needs to address that requirement. Third, you will want your staff […]
Continue readingTrade Show Display Planning: Should You Use Rental Services?
Trade Conference producers want the highest return on their investment (just as you do!), so they offer various services for their exhibitors. The decision to utilize these services is completely dependent on your particular display stand, your trade show display needs, and, of course, your budget. Key services include display stand rental and carpet rental. Producers also […]
Continue readingTrade Show Display Planning: Get Your Display Stand to the Show!
In order to have a successful exhibition, your trade show display has to make it to the show. While this sounds elementary, getting your display stand to the trade show doesn’t happen by snapping your fingers or even necessarily by tossing it into the trunk of your car. Shipping your exhibit booth is more involved than that. […]
Continue readingTrade Show Planning: Utilizing Technical Services at your show
When figuring your budget for exhibiting at a trade show, it’s important to be aware of all of the technical services available for rent, such as equipment that meets your audio/visual needs, internet services, and devices that capture leads for you. Some trade shows will still make phone services available to their exhibitors; however, with […]
Continue readingTrade Show Planning: Pay Attention to Specific Trade Show Deadlines!
A recent post talked about how important it is to pay attention to a trade show’s exhibitor’s kit. There are specific details in the documents that are included in the kit that are important to you and the success of your exhibit. That theme continues here – read all of your documents from the show […]
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