Shopping for a new trade show display? Let us simplify things. Savvy shoppers in the world of fashion don’t wander through the racks and shelves themselves. Instead, they turn to personal shoppers who use their years of experience—along with knowledge of the client’s needs and desires—to find what works best for them. So instead […]
Continue readingYou decided to attend a trade show – what’s next? There are lots of choices to make before selecting expo displays – for example, what size trade show booth to use, it’s location at the show, designing the graphics for your trade show banners, and so forth. There are so many choices to make that […]
Continue readingThe football season is upon us – both college football and the pro’s are going full speed, and some of us are even lucky enough to have winning teams so far this year! To celebrate this potentially very brief moment in time, we thought we’d share some trade show advice by using football preparations as […]
Continue readingThis month, the Center for Exhibition Industry Research held their 3rd annual CEIR Predict Conference, aimed at analyzing global business trends with a lens on their impact on the exhibition industry. Bringing together 150 of the industry’s most successful at New York’s Waldorf-Astoria Hotel, they issued a forecast for the coming business years that’s a bit mixed. […]
Continue readingEven as we continue to slog through the dog days of summer, this is prime season for trade shows! Many of the best and biggest trade shows around the world happen over the summer, and several of the best are coming up in August. Whether you’re interested in setting up your own trade show display, […]
Continue readingEveryone needs something to aspire to! Even as you’re slogging through quarter after quarter of growth that’s slower than you want, it’s good to remember what you’re working towards. Every industry has their “Star” trade shows, the ones that get huge media coverage and guarantee great ROI for their exhibit displays. Simply showing at the right […]
Continue readingIn terms of overall trends in design, trade show displays have been in flux for the last few years. As Internet technologies march ceaselessly forward, new ideas are born by the thousands every day, creating a sea of little ideas all fighting to be the next Big Idea. At this point, after several years of […]
Continue readingSometimes I think people believe that planning and designing expo displays is a lot easier than it really is. Sure, from the point of view of the visitor, most of the staff is just hanging around the exhibit booth, standing or sitting and talking with people… but there’s a lot of work that happens behind the scenes […]
Continue readingNot all of us will get an opportunity to set up our trade show displays overseas, but if you ever get an opportunity to attend an international trade show or convention, it can provide a huge publicity boost for your company. International business may not have mattered so much ten years ago, but in the Internet […]
Continue readingAs we’ve mentioned here several times, conventions and trade shows have been one of the single most reliable forms of advertising pretty much since the birth of the industrial era. It’s a form of outreach that simply has never been replaced no matter what new technologies come along. There’s no better way of telling people […]
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