Should You Turn Your Trade Show Displays into a 3 Ring Circus?
For a lot of firms, trade show appearances are often isolated events, mostly separate from their overall strategy. There’s a new show in a couple months, so they sign up, set up their booths, then go home when it’s over with some new leads or sales. This is a fine beginner’s strategy for up-and-coming firms, […]
Continue readingSeven Ways To Turn Any Expo Visit Into A Research Opportunity
Today, let’s look at things from a slightly different perspective. While the main focus of this blog is on how you can make your own trade show exhibitions better, some of the needed research can be done when you’re attending a show and not exhibiting. It’s important to remember that every time you attend a trade […]
Continue readingSelling Your Boss On Trade Show Displays
It’s unfortunate but true: A lot of managers and bosses look at the idea of purchasing trade show booths and attending trade shows with a lot of skepticism. For one thing, a lot of employees do tend to abuse the privilege, and it’s easy to look at projected expenses, add in the travel expenses, and view trade […]
Continue readingPreparing for Successful Trade Shows
It’s easy to get caught up in the present moment of trade shows and forget to establish a foundation for success. Creating effective exhibition displays using attractive graphics, an effective display stand and event panels, and the right sales representatives on the floor all seem to pave the way for a great show, but the real work […]
Continue readingNiche Your Way To Trade Show Success
We’ve talked before about qualifying your trade show prospects – knowing your market niche is essential to success at trade shows and in the general market place. So, how do you qualify your company’s prospects so that you don’t waste your time or theirs? What exactly is niche marketing, anyway? Well, here’s an example: Your […]
Continue readingLong Term Planning to Leverage Your Trade Show Display ROI!
Today, let’s go beyond planning individual trade shows displays and look at the Big Picture instead. A trade show display strategy that only looks backward at the last show is one which will fall into the old trap of the military, always preparing to fight the previous war. When you’re trying to develop business strategies that last […]
Continue readingIs this the Year to Skip Your Big Trade Show?
The past few years have been tough ones for consumers. High unemployment, declining income, a devaluing dollar, and inflation, often not reflected in official government inflation indexes, have all created downward pressures on sales activity. Uncertainty about future economic conditions and prospects have caused many consumers to conserve whatever discretionary income they may still have, […]
Continue readingIn or Out – Where To Go With Your Trade Show Displays
In terms of overall trends in design, trade show displays have been in flux for the last few years. As Internet technologies march ceaselessly forward, new ideas are born by the thousands every day, creating a sea of little ideas all fighting to be the next Big Idea. At this point, after several years of […]
Continue readingImproving Your Exhibition Displays During the Offseason
Depending on the industry, most businesses use their exhibition displays in 3 or 4 trade shows a year. That leaves a lot of time in-between shows that you could be using to improve your appearances, cut costs, and improve your ROI. Just like in sports, you shouldn’t rest on your laurels during the offseason: you should be […]
Continue readingHow To Zig When Everyone Is Zagging
You probably want to make your trade show exhibit more unique and interesting, and do something memorable that makes an impression on show visitors. We all do. That’s the only way we’re going to get traffic off the aisles and into our trade show booths. But if you’ve been doing the same thing for a […]
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