Patching Six Of The Biggest Holes In Your Exhibit Budget
Participating in a trade show is usually a very expensive proposition. Your exhibit budget can balloon out of control before you even realize what’s happening. How do you keep the whole thing from exploding, and hang on to your money? Check out these six areas of your exhibit budget and see where you can save […]
Continue readingYour Trade Show Display Program In Ten Years
Maybe you don’t plan on being your company’s trade show manager ten years down the line. And if that’s the case for you, I can’t say I blame you. This is a business that can age a person—putting out fires at every turn, dealing with last-minute dilemmas at show after show, and coping with your […]
Continue readingWhich August Trade Shows Are Worth Your Attention?
Even as we continue to slog through the dog days of summer, this is prime season for trade shows! Many of the best and biggest trade shows around the world happen over the summer, and several of the best are coming up in August. Whether you’re interested in setting up your own trade show display, […]
Continue readingWhat Really Makes Your Trade Show Strategy Work?
There is no end to the preparations you can make for creating a winning trade show exhibit. But what really makes your trade show strategy work? A quick Google search (or a search right here through our vast library of previous blog entries) will provide dozens and dozens of articles telling you what you should […]
Continue readingUse These Easy Ways to Boost your Trade Show Booth Success
In my business, I go to a lot of trade shows. I’ve collected a couple of trade show planning ideas that I noticed exhibitors benefiting from. I wanted to pass them along to you here. These ideas won’t all apply to your brand, your product or service, or even to the kinds of shows where you […]
Continue readingUse a Personal Shopper to Find Your Next Trade Show Display
Shopping for a new trade show display? Let us simplify things. Savvy shoppers in the world of fashion don’t wander through the racks and shelves themselves. Instead, they turn to personal shoppers who use their years of experience—along with knowledge of the client’s needs and desires—to find what works best for them. So instead […]
Continue readingTrade Show Wars: Beat your Competitors!
In previous posts, we’ve discussed researching competitors and the kind of information you should attempt to gather about them prior to committing your company in a trade show as a competitor. Now that you have the information, your choice is whether you use it to help you position yourself and your trade show display above the competition at the […]
Continue readingTrade Show Planning: Where is the best show?
If you have been given the responsibility of marketing your organization’s products and/or services at a trade show, and you’re a novice at the task, it may not take long before you feel overwhelmed by the prospect. Where should you go? What kind of events should you attend? Clearly you need to decide on the […]
Continue readingTrade Show Planning: Utilizing Technical Services at your show
When figuring your budget for exhibiting at a trade show, it’s important to be aware of all of the technical services available for rent, such as equipment that meets your audio/visual needs, internet services, and devices that capture leads for you. Some trade shows will still make phone services available to their exhibitors; however, with […]
Continue readingTrade Show Planning: Pay Attention to Specific Trade Show Deadlines!
A recent post talked about how important it is to pay attention to a trade show’s exhibitor’s kit. There are specific details in the documents that are included in the kit that are important to you and the success of your exhibit. That theme continues here – read all of your documents from the show […]
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