How to Solve the Mystery of Creating a Successful Trade Show
Planning a successful trade show appearance can be tricky. Sometimes it can seem like building a huge puzzle. So we’ve identified seven key pieces of that puzzle. When assembled correctly, it can virtually guarantee your success. Puzzle Piece #1: Why Are We Exhibiting Here? I’ve spoken to so many trade show managers who have poor […]
Continue readingHow To Save Money When Working With Unions At Trade Shows
Unions at trade shows. The phrase brings up a number of memories and emotions for trade show exhibitors, not all of them positive. Love ‘em or hate ‘em, you can’t live without ‘em. When working with unions at trade shows, you deal with different people, different management, and different jurisdictions from one show to another. […]
Continue readingHow Do Pricing Strategies Affect Profitability?
Consumers desire value in purchases. They want the price they pay for a product to be equal to or less than what they feel they get out of that product. Businesses desire profit from the services or products offered. How can your business achieve profitability while also maintaining a satisfied customer base? Pricing strategies. When […]
Continue readingHot Tips For Going International With Your Trade Show Displays
Not all of us will get an opportunity to set up our trade show displays overseas, but if you ever get an opportunity to attend an international trade show or convention, it can provide a huge publicity boost for your company. International business may not have mattered so much ten years ago, but in the Internet […]
Continue readingHave your Trade Show Booths Gone GREEN Yet?
What if we told you there was a way to make your trade show booths more cost-effective, as well as also giving you a great boost to your PR and attracting more guests? Well, there is. “Going Green” isn’t just for rock stars and industrialists who want to make themselves look better. Designing your exhibition displays around […]
Continue readingExhibition Displays: Pre-Show Checklist
The final early-morning hours before an exhibition starts are, arguably, the single most stressful time of the entire show. You want every detail on your exhibition displays to be perfect, and there always seems to be last-minute tasks to take care of, rarely seeming to leave you quite enough time to double-check everything before the doors open. […]
Continue readingExhibition Display Stands – 3 Reasons to Attend Tradeshows
It’s no news to anyone that the economy has been struggling for over 4 years. This is reflected in the business world with companies trying to find ways to market their products while dealing with slashed marketing budgets. For some companies, this meant using used trade show displays. Others were forced to skip some trade shows, […]
Continue readingExhibiting 101: Should You Rent Or Buy Your Next Exhibit?
This is the second in a series of articles about the basics of exhibiting that began with the first post of the New Year. For decades, companies turned to exhibit houses to purchase a trade show display. That was just the way it was done. Then some unknown but clever businessman came up with the […]
Continue readingExhibiting 101: How To Pick The Right Show
This is the first in a series of articles about the basics of exhibiting. Trade shows are the ideal environment for first encounters with prospects who can say “yes” to your product pitch. But just showing up doesn’t guarantee success. Far from it. Choosing the right show for your business is critically important for success, and that’s what this article is designed […]
Continue readingEconomics 101: Trade Shows & Exhibition Displays
So you have a product or service that you would like to showcase in your exhibition displaysat a tradeshow. That’s great, but have you taken into consideration the costs involved with participating in a tradeshow? If you’re new to the scene, you may be clueless as to what is involved, and how much it will cost […]
Continue reading