Trade Show Planning: Booth Ideas & the Show Prospectus
When preparing your trade show booth ideas and plans, it is very helpful to know more about the people and organizations that will be attending your upcoming show. Let’s say you meet Jane Smith from XYZ Corp. Ms. Smith appears to be a great lead for your company. Wouldn’t it be helpful to know that she is […]
Continue readingTrade Show Planning Tips
Going to a trade show can be one of two things for a business. It could be a successful way to build profits, gain new customers and recognition in the marketplace or the event could be a totally valueless experience. However, if the team is prepared to get the most out of the trade show […]
Continue readingTrade Show Planning For Newbies
You’ve just been given the responsibility for your company’s trade show exhibiting. Right now, you may be confused as to whether offerings of congratulations or sympathies are appropriate! But by gathering sufficient information and taking the necessary steps, you can get through your next show (even if it’s your first show) like a champ. Here’s […]
Continue readingTrade Show Planning | Where is the best show?
So, you’ve decided to exhibit at a trade show? Now you’re wondering, how do you go about finding one? Thankfully, there are many different ways to find the best trade show(s) for your organization. There are several different trade show specific search engines available on the Internet. The Trade Show News Network (www.tsnn.com), Events Eye […]
Continue readingTrade Show Managers, Had Enough Abuse? Bring these 10 Docs!
It’s set-up day at a show, you’re pressed for time. Then you realize that apparently the tear down crew at the last show forgot to re-pack the assembly instructions for your trade show booth. You lose half a day and hundreds of dollars. The exhibit company that made your display is closed for the day, and you need […]
Continue readingTrade Show Intelligence Gathering
At a glance, trades shows and face-to-face marketing events present exhibitors with the chance to promote their brand as well as network with other industry professionals. While these events do serve this purpose, events also afford the exhibitors a chance to scope out their top competitors, and even an opportunity to discover rival brands they […]
Continue readingTrade Show Exhibits & Displays: Leverage Your Resources
Are you trying to decide which trade shows to attend? Or curious about which U.S. cities are the most popular locations for major trade shows and conventions? Before you make decisions about which trade show to attend and which exhibits to ship where, these resources can help you decide how to plan a successful trade […]
Continue readingTrade Show Displays: The FAST Method for Planning Success
If you’re designing trade show displays for your next trade show or convention, you have a lot to think about. The task can seem daunting if you don’t have a plan or checklist because there are quite a few details that go into it. So, to help you out, here is a four-letter acronym to help you […]
Continue readingTrade Show Displays: Plan for Success
Depending on your position and responsibilities, you may not be able to be at every trade show in person. Hopefully, you have employees or representatives who will act professionally and present your business well – but that may not be the case for everyone, and it doesn’t happen by accident.Here are a couple more hints […]
Continue readingTrade Show Displays: Fast, Cheap, or Good? Pick Any (ONLY) Two.
“The bitterness of poor quality remains long after the sweetness of low price is forgotten.” This quote is generally attributed to Benjamin Franklin, patriot, inventor, and founding father. Although he first said those words more than 200 years ago, they remain true today. Selecting a product or service with a primary focus on price is […]
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