Archive

Category Archives for "trade show planning"

Exhibiting 101: How To Buy A New Exhibit

This is the third in a series of articles about the basics of exhibiting that began with the first post of the New Year. There are usually two big choices in the career of a trade show manager: (1) buying the company’s first trade show exhibit, and (2) buying the next booth. This article will help guide you […]

Continue reading

Selecting Trade Show Supplies that Engage Your Visitors

In marketing these days, the real keyword is engagement. It’s not enough to simply purchase great looking trade show supplies and then pitch products to people. They want, and need, to become an active part of the entire process. In a world where anyone can use their smartphones to immediately fact-check claims or do comparison shopping, simply put, you need to […]

Continue reading

Guide To Trade Show Production

Guide To Trade Show Production

Trade show production is something that involves a significant amount of planning, strategizing, and all-around methodical thinking. Discover the step by step process of trade show production, from budget, to logistics, accommodations and more. How Long Does It Take to Produce a Trade Show? The amount of time required to plan a tradeshow varies based […]

Continue reading

The 5 Big Elements of Successful Trade Show Exhibiting

crowded trade show

If you’re a big company in the construction industry, successful trade show exhibiting possibly means attending the “Big Five”, a series of construction trade fairs originating in Dubai, attracting close to 75,000 participants in 2015. If you’re on a safari somewhere deep in the African savannah, you’ll probably want to see the “Big Five”: the lion, […]

Continue reading