Trade Show Booth Scheduling: Tips for Success
Tradeshow exhibiting costs money. Organizing your trade show display program can be a complicated and stressful process. This trade show booth scheduling checklist is designed to help you plan effectively without overlooking any of the tasks that could make things more complicated or expensive down the road.You can spend anywhere from a couple thousand to […]
Continue readingMeasuring Trade Show ROI
You know it was a good show, but how do you go about measuring trade show ROI so you can prove it? Appointments were made with top prospects and customers, staffers gathered lots of promising leads, and the new product launch was well received. There were no strategic or logistical problems. Everything went just as […]
Continue readingSimple Guidelines for Successful Expo Displays
You decided to attend a trade show – what’s next? There are lots of choices to make before selecting expo displays – for example, what size trade show booth to use, it’s location at the show, designing the graphics for your trade show banners, and so forth. There are so many choices to make that […]
Continue readingHow to Easily Pick the Best Trade Show
How do you find the best trade show for your business? There are several ways to approach the problem. And it’s a crucial problem to solve. If you’ve got the world’s greatest product, and you’re at the wrong show, you might as well just set fire to your trade show budget. But getting it right […]
Continue readingPatching Six Of The Biggest Holes In Your Exhibit Budget
Participating in a trade show is usually a very expensive proposition. Your exhibit budget can balloon out of control before you even realize what’s happening. How do you keep the whole thing from exploding, and hang on to your money? Check out these six areas of your exhibit budget and see where you can save […]
Continue readingYour Trade Show Display Program In Ten Years
Maybe you don’t plan on being your company’s trade show manager ten years down the line. And if that’s the case for you, I can’t say I blame you. This is a business that can age a person—putting out fires at every turn, dealing with last-minute dilemmas at show after show, and coping with your […]
Continue readingWhich August Trade Shows Are Worth Your Attention?
Even as we continue to slog through the dog days of summer, this is prime season for trade shows! Many of the best and biggest trade shows around the world happen over the summer, and several of the best are coming up in August. Whether you’re interested in setting up your own trade show display, […]
Continue readingWhat Really Makes Your Trade Show Strategy Work?
There is no end to the preparations you can make for creating a winning trade show exhibit. But what really makes your trade show strategy work? A quick Google search (or a search right here through our vast library of previous blog entries) will provide dozens and dozens of articles telling you what you should […]
Continue readingUse These Easy Ways to Boost your Trade Show Booth Success
In my business, I go to a lot of trade shows. I’ve collected a couple of trade show planning ideas that I noticed exhibitors benefiting from. I wanted to pass them along to you here. These ideas won’t all apply to your brand, your product or service, or even to the kinds of shows where you […]
Continue readingUse a Personal Shopper to Find Your Next Trade Show Display
Shopping for a new trade show display? Let us simplify things. Savvy shoppers in the world of fashion don’t wander through the racks and shelves themselves. Instead, they turn to personal shoppers who use their years of experience—along with knowledge of the client’s needs and desires—to find what works best for them. So instead […]
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