Social media at trade shows and other public venues isn’t going away; it’s only getting more common. There’s a war for engagement going on right now, and companies are utilizing every tool they can find to motivate people and get them going social even while they’re at events. It’s a little bit mind-bending as a […]
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Have you started seriously thinking in terms of your audience? In recent years, a change has begun in marketing that’s likely only going to keep growing. Because the Internet has created so many new ways for buyers to inform themselves while conversing with others, and because the mobile explosion has taken that buyer-friendly Internet everywhere, […]
Continue readingWhy do you need trade shows in your marketing strategy? In fact, why might trade shows be the most important part of your marketing strategy? Well, it’s really simple, and answered by one more question – what is the biggest benefit of interacting with attendees at trade shows? The answer is relationships. Selling is all […]
Continue readingTrade shows can be an incredibly valuable tool for businesses seeking to expand their customer base and raise brand awareness. Unfortunately, trade shows can also raise negative awareness about your company. If your trade show staff is poorly trained or not fully engaged, you run the risk of warding off potential clients and doing more harm […]
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In the past, we’ve suggested going to a trade show outside your own industry to gather ideas that can recharge your own creativity. I wanted to follow up on that with some ideas on how to make the most of your time while you’re engaged in a little competitive trade show research. As an exhibitor, […]
Continue readingDone properly, investing in trade shows and exhibition displays has proven to provide a very good ROI. That investment can be significant, however, including the space rentals, drayage, and miscellaneous other show charges, as well as the cost of the display stands, trade show furniture, trade show carpet, and various other trade show supplies – and this list […]
Continue readingI stumbled across a great discussion at another blog about the activities of trade show management and show services personnel. It’s been an industry secret for years, and no one seems to ever discuss it – but the fees and extra charges incurred by trade show exhibitors are often exorbitant. Exhibitors pay the – typically […]
Continue readingWe’ve talked in the past about how important it is to find out about your competitors at trade shows before you set up your brand new trade show display alongside them. Another area you want to explore when it comes to scoping out the competition is the strategies and methods they employ when it comes to trade […]
Continue readingSo, the latest Center for Exposition Industry Research (CEIR) report on trade show profitability and attendance is out, and while the news could certainly be far worse, it’s not as good as we might hope. The trade show industry barely grew in 2013 -which is better than shrinking- and a lot of that was due to a […]
Continue readingWe talk a lot here about the various benefits of hosting exhibition displays. As one of the longest-lasting forms of direct advertisement, they’re great for a variety of purposes from promoting new products to recruiting new team members. Well, it’s time to talk about the latest goal you can set for your exhibition displays: crowdfunding. Your […]
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