Building Trust in your Trade Show Booths
“Money money money, hubba hubba hubba, who can you trust?”. You might or might not remember that quote from Jack Nicholson in the 1989 Batman, but these days it seems to really sum up the whole trade show experience. The more razzmatazz vendors throw into their trade show displays, the harder it can be for visiting buyers to figure out who […]
Continue readingBrand Building At Trade Shows
Do you think of your trade show displays as a place to build your brand? If you don’t, you should. And if you do, you’re not alone. According to a study by the Center for Exhibition Industry Research, 83 percent of exhibitors agreed that the top priority marketing objective for companies is building or expanding brand awareness. However, ask some trade […]
Continue readingBoosting trade show ROI
Tim Bonesteel works for Optima Graphics, one of our most preferred suppliers, and he noticed a recent advertisement in the Wall Street Journal addressing methods to maximize your trade show display investment. The ad was published by the US Trade Association and provided very good advice – not the normal bland suggestions. You can check […]
Continue readingBest Tips for Turning Leads into Clients at your Trade Show Booths
Never underestimate the power of trade show displays to impress potential customers and to get them on your mailing list. For a lot of these people, your trade show booth is going to be their first impression of your company, and if you wow ’em, they’re going to be receptive to a sales call. However, it’s important to remember […]
Continue readingBecome A More Effective Exhibitor: Top Ten Tips
When you’re new to the trade show business, you’ve got a million questions. There’s a boatload of information to learn, with few good books on the subject. And everyone’s counting on you to make your exhibiting program work. That’s why we’ve boiled decades of experience in this field down to the top ten things you need […]
Continue readingAre “Booth Babes” Outdated for your Trade Show Display?
Currently, one of the most heated and controversial topics in the world of trade show displays centers on scantily clad women, and their place at trade shows. Female models – informally nicknamed “booth babes” – have long been a staple of these expositions, back to the “Mad Men” days and beyond. Yet in recent years, heated debate […]
Continue readingA Short Course In Trade Show Selling
In previous columns, we’ve written that a trade show or exhibit hall is quite a unique selling environment. It’s totally unlike any other sales situation, and booth staffers have to be prepared to effectively navigate the path to qualifying a prospect or closing a sale on the show floor. Here, we want to provide you […]
Continue reading9 Things Trade Show Booth Buyers Need Other Than Low Price
This article was written by The Brooks Group in their June 2009 Newsletter. “If your customer truly needs a low price, you can’t afford to sell to him.”Cletus Peichl Even in tough economic times, don’t fall prey to the trap of believing you can sell low and make it up in volume. We have consistently […]
Continue reading9 Absolutely Easy ways to Convert Leads into Happy Clientele
Trade shows continue to be a channel that attracts serious buyers who are looking to gain ideas, insights and that special connection that only comes with face-to-face marketing. As a business owner (or the person who’s representing your company at these events) it’s critical you generate as many leads as you can to show the […]
Continue reading5 Trade Show Exhibit Tactics That Don’t Work
Trade shows continue to be a great resource for networking, finding leads and creating email lists. They are also great for creating interest in your brand. But, the times are changing, and some of the tactics used 10 to 20 years ago just don’t work anymore. The same is true of what we used to […]
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