5 Simple Ways to Outsell Your Competition
Your competition is out there right now selling to your prospects and customers. That’s the bad news. The good news? They are all doing the same few things to try to win prospects’ business. By following these five simple steps, you can completely outsell your competition. 1. Time to stand out Just saying that you’re […]
Continue reading5 Great Tips for Leveraging your Trade Show Display
It’s been a long, exhausting day, but the trade show is over. You got hundreds of visitors to your trade show booth, dazzled them with your banner graphics and new products, and collected enough leads to keep your sales team busy for weeks. Unfortunately, the work isn’t done yet! In fact, it’s only barely begun. Much […]
Continue reading5 Great Ideas for Attracting Visitors to your Trade Show Booth
With everyone competing aggressively these days for visitors and business, standard exhibition displays are not longer attracting attention unless they really stand out. Companies are beginning to look for other ways to amuse, excite and draw in potential clients. A few businesses came up with some very original ideas for their recent shows; listed here are five that […]
Continue reading4 Steps to Measuring Your Trade Show ROI
There have been several good discussions recently regarding trade show return on investment and return on objective (ROO). ExhibitorOnline magazine just published a great article on How to Measure the Value of a Trade Show Program. The article shows how the process Coca Cola uses to evaluate their trade show success, and focuses on 4 key […]
Continue reading4 Simple Questions to Ask in Each Selling Situation
Over 500,000 startups are born each year in the United States alone. Impressed by that number? Don’t be — because 50 percent of those startups fail within their first year. And, within the next four years, another 50 percent or more will fail. The environment for small business is hostile. If you’re running a small […]
Continue reading4 Quick Tips to Make Presenting Simple
Are you ready for your TED talk? In the expert hands of John Bates of Executive Speaking Success, you could be. I had the pleasure of hearing Bates, who specializes in helping people convey their stories in a TED-ready format, speak at a recent Women in Technology International event. Bates was inspiring and provided a […]
Continue reading3 Tips for Success with your Trade Show Booths
After a company invests countless hours into planning and designing the perfect trade show booths, the actual event itself should be a cinch, right? The products or services are complemented by a variety of marketing materials which are cleverly placed on the trade show display, the message is prominent and the booth graphics are eye-catching. It’s […]
Continue reading3 Tips For Building Engagement In Your Exhibit Displays
“Engagement” is one of the hot terms in marketing and consumer relations right now. It’s a word that gets thrown around a lot, mostly by businesses looking to “increase engagement,” but it’s one of those things that’s far easier to say than to actually do…. Especially when it comes to trade show exhibits and displays. Basically, we’re living in an interactive […]
Continue reading3 Consumer-Centric Trends Your Business Needs to Know
Now that the New Year’s bell has stopped ringing, predicted trends for 2015 are stepping forward to steal the spotlight. While your business is penning this year’s goals, be sure you’re moving in the right direction. In order to increase sales, customer acquisition and traffic, your business needs to be communicating with shoppers in the […]
Continue reading10 Tips to Improve Exhibitor Retention at Your Trade Show
Are you running into a lack of ROI at the trade shows you attend? Maybe there is too little traffic, not enough qualified leads, too much commotion, and the list goes on. Depending on your event, one trade show could be a significant source of revenue. Ignoring these issues won’t make them go away — […]
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