Boosting trade show ROI

Tim Bonesteel works for Optima Graphics, one of our most preferred suppliers, and he noticed a recent advertisement in the Wall Street Journal addressing methods to maximize your trade show display investment. The ad was published by the US Trade Association and provided very good advice – not the normal bland suggestions. You can check out Tim’s original blog post by clicking on the scan of his blog; I’ve included a scan of the WSJ article too. We’re highlighting this information because, well, even if we help you pick out a great trade show display, if you don’t work to leverage and maximize your efforts, your investment was wasted – our goal is to make sure those trade show dollars provide a terrific return on your investment, so that you’ll keep making those investments!

For more, check out how to evaluate your trade show ROI or the 4 steps to evaluating your trade show ROI.