Exhibiting 101: Following Up On Trade Show Leads
This is the seventh in a series of articles about the basics of exhibiting that began with the first post of the New Year. This article focuses post-show, on reeling in those important trade show leads. Trade shows are truly unique in that people come to the event, essentially with cash in hand, looking for […]
Continue readingEssential Networking Tips at a Trade Show
The true point of doing trade shows is networking to meet people and make various business connections. However, if you haven’t done this type of networking before, it’s time to learn some effective techniques so it works more effectively. Networking comes in various forms at trade shows. You’ll even discover that some trade shows reach […]
Continue readingEmbracing The Holiday Spirit in Your Trade Show Displays
A few days ago, we wrote up a blog post talking about ways you can dress up your trade show displays to give yourself a bit of holiday flair. Today, let’s take that a step further. After all, anyone can throw up some tinsel, candy-cane colored banner stands, and plastic Santas for a cheap “Christmas pop,” but there’s […]
Continue readingEffective Communication: Engaging Your Target Audience at Trade Shows
Industry events are an excellent forum to get some hot leads on new customers. Attendees have the opportunity to network with other professionals in similar industries and make new connections that could benefit their company. If you have an upcoming trade show on your business schedule, there are a number of ways you can make […]
Continue readingEasy Trade Show Speed Dating: How To Engage New Prospects
I’ve got to be honest here. I’ve never tried speed dating. But I’ve seen enough examples of this modern mating ritual to understand how it works, and it’s not that different from what you’re trying to do on the trade show floor. Basically, hordes of people are coming through the doors of the convention center, […]
Continue readingDress, Assess, Success in your Trade Show Booths
Appearance can be everything at a trade show, and although trade show displays are a vital part of the image you project at a show, that first impression is sometimes determined by the collective visualization of your trade show representatives. You could have the best displays in the world, but if the staff don’t look […]
Continue readingCreativity For Trade Show Managers: Part Two
In our blog last week, we talked about how creativity can be useful for a trade show manager. A creative approach will help you develop fresh and exciting ways of telling show visitors about your product or service. We talked about how creativity isn’t a synonym for cleverness. Sometimes, clever ideas can work. Other times, they’re just corny […]
Continue readingCreativity For Trade Show Managers: Part 1
Creativity? Since when is being a trade show manager a creative enterprise? That job often seems more like pushing a rope. Well, I’m suggesting it is creative—and always has been. Maybe you just didn’t label it as such. You may think creativity on the trade show floor means playing silly games in the booth or […]
Continue readingCreative Tips on How to Manage Children in your Exhibition Displays
Here’s a subject that rarely gets talked about in the world of exhibition displays: children. Not every trade show allows children on the floor, but most of them do (at least when accompanied by an adult) and some trade shows, aimed at home, maternity and children’s products, are going to be full of them. Rather than ignoring them, […]
Continue readingCreating Compelling Calls To Action To Fill Your Booth With High-Value Prospects
How do you create trade show calls to action (CTA’s) that get show visitors off the aisles and into your booth? Getting attendees into your booth is (or should be) the Holy Grail for exhibitors. Until you do that, the best product, the best product demo, the most well trained staff and the hottest giveaways […]
Continue reading