Category Archives for "Trade Show Sales Tips"

How To Create A Profitable Trade Show Follow Up Blueprint

I’ve heard a variety of people claim that “research shows 80% of trade show-generated leads never get any follow-up.” People have cited CEIR, Exhibit Surveys, Exhibitor magazine and other industry organizations and publications as their “source”. We couldn’t find any evidence that any of these sources has ever said or published anything like this. The 80% “fact” is […]

Continue reading

How To Close Your Trade Show Leads

In 30 plus years of exhibiting at, or helping exhibitors prepare for, trade shows, I’ve heard lots of different reasons why companies think they’re exhibiting at trade shows. The answers are all over the map: • Because our competitors are there • Because we’d be conspicuous by our absence • To create buzz for our […]

Continue reading
1 14 15 16 17 18 21