How To Be A Stand-Out Exhibitor At Your Next Show
Every exhibitor wants their display to be remembered long after the show is over. But most are lucky to be remembered for as long as it takes to get to the snack bar or the exit. How do you carve out a niche for yourself and turn your exhibit into a marketing experience? Don’t be […]
Continue readingHow To Be A Better Trade Show Manager
“Eighty percent of success is just showing up,” if we’re to believe the famous philosopher, Woody Allen.* So if you can get yourself, your exhibit, your staffers and your collateral material to a trade show, you’re already well on your way to having a successful show. It’s how you deal with the other 20% of […]
Continue readingFree Tips on Freebies for Trade Show Displays
Let’s be honest. We might be grown-ups (allegedly) but going to a big trade show is a lot like being a kid on Christmas morning. You have to have a will of steel to not walk out of the convention center with a giant bag full of swag, even if half of it ends up […]
Continue readingFinding your Voice at Trade Shows
In many ways, the planning and creation of trade show booths are the easiest part of participating in a trade show. Sure, airports and hotels can be a pain, and getting to the show site a day or so early and putting up the trade show booths can sometimes be an effort and a time commitment. However, […]
Continue readingExhibition Displays: Understanding Your Clients Personalities
Success at a trade show doesn’t just rely on having a great looking new Waveline or Xpressions exhibition display. After all, the interaction is an interpersonal communication, and it is important to treat potential clients in different ways, according to their individual needs. Sometimes customers may not vocalize their needs. Instead we need to pay attention to the little hints […]
Continue readingExhibition Display Stands and the “Swag” Index
One little-known way to judge the health of the economy is by attending trade shows and checking out the many exhibition display stands. In fact, perhaps we should invent a new economic index – call it the “Trade Show Swag” index (or TSSX) that tracks the total dollar value of the pens, yellow sticky notes holders, squishy […]
Continue readingExhibiting 101: Promoting Your Presence At A Trade Show
This is the sixth in a series of articles about the basics of exhibiting that began with the first post of the New Year. We’re covering some of the basic things a trade show professional needs to do to be sure their exhibition displays and trade show investments succeed. And you’d think that promotion would […]
Continue readingExhibiting 101: Post Trade Show Analysis
This is the eighth in a series of articles about the basics of exhibiting that began with the first post of the New Year. Let’s face it. Producing a post-show evaluation isn’t much fun. It feels like doing your taxes, and it involves math. But it’s critical to the success of your trade show exhibiting program, […]
Continue readingExhibiting 101: Following Up On Trade Show Leads
This is the seventh in a series of articles about the basics of exhibiting that began with the first post of the New Year. This article focuses post-show, on reeling in those important trade show leads. Trade shows are truly unique in that people come to the event, essentially with cash in hand, looking for […]
Continue readingEssential Networking Tips at a Trade Show
The true point of doing trade shows is networking to meet people and make various business connections. However, if you haven’t done this type of networking before, it’s time to learn some effective techniques so it works more effectively. Networking comes in various forms at trade shows. You’ll even discover that some trade shows reach […]
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