4 Quick Tips to Make Presenting Simple
Are you ready for your TED talk? In the expert hands of John Bates of Executive Speaking Success, you could be. I had the pleasure of hearing Bates, who specializes in helping people convey their stories in a TED-ready format, speak at a recent Women in Technology International event. Bates was inspiring and provided a […]
Continue reading3 Tips for Success with your Trade Show Booths
After a company invests countless hours into planning and designing the perfect trade show booths, the actual event itself should be a cinch, right? The products or services are complemented by a variety of marketing materials which are cleverly placed on the trade show display, the message is prominent and the booth graphics are eye-catching. It’s […]
Continue reading3 Tips For Building Engagement In Your Exhibit Displays
“Engagement” is one of the hot terms in marketing and consumer relations right now. It’s a word that gets thrown around a lot, mostly by businesses looking to “increase engagement,” but it’s one of those things that’s far easier to say than to actually do…. Especially when it comes to trade show exhibits and displays. Basically, we’re living in an interactive […]
Continue reading3 Consumer-Centric Trends Your Business Needs to Know
Now that the New Year’s bell has stopped ringing, predicted trends for 2015 are stepping forward to steal the spotlight. While your business is penning this year’s goals, be sure you’re moving in the right direction. In order to increase sales, customer acquisition and traffic, your business needs to be communicating with shoppers in the […]
Continue reading10 Tips to Improve Exhibitor Retention at Your Trade Show
Are you running into a lack of ROI at the trade shows you attend? Maybe there is too little traffic, not enough qualified leads, too much commotion, and the list goes on. Depending on your event, one trade show could be a significant source of revenue. Ignoring these issues won’t make them go away — […]
Continue readingHow To Be an Ethical Competitor On The Trade Show Floor
A trade show floor is unlike any other business environment. How so, you ask? In a traditional business environment, the rules to be an ethical competitor are much more formal and reserved. You wouldn’t walk into a customer’s office and just start pitching your latest product. There are niceties involved: “Hello.” “Would you like some […]
Continue readingSuccessful Product Launch at a Trade Show
In this blog we frequently point out that trade shows are not events – meaning, they don’t just occur at the show for the live event. Instead, they should be considered processes, that take place over a fairly long period of time. Trade show marketing can be very effective if marketers and exhibitors plan for […]
Continue readingApp Corner: Envato Elements
In this program we will be briefly covering new apps that make your trade shows or events easier and more effective simply by adding something to your mobile arsenal. These days nearly everyone has a tablet or smart phone — let’s make them smarter, help you make money and save time so you can get to […]
Continue readingExpo Displays Attendance Dropped a Bit – What Are YOU Doing About It?
So, the latest Center for Exposition Industry Research (CEIR) report on trade show profitability and attendance is out, and while the news could certainly be far worse, it’s not as good as we might hope. The trade show industry barely grew in 2013 -which is better than shrinking- and a lot of that was due to a […]
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