Bad news: Goldfish now have a longer attention span than most humans. New research from Microsoft found that since 2000, the average human attention span has dropped from 12 seconds to a mere eight — one second shorter than that of a goldfish. That means most of you didn’t even make it to this sentence! […]
Continue readingOut of all the ways you can leverage your expo displays to impress people and reel in new clients, none is ever going to replace plain ol’ face time. (Not even Apple FaceTime.) That one-on-one interaction between staff and visitors is one of the truly unique features of trade shows and expositions, and one of […]
Continue readingThere was a time when the primary purpose of post cards was to make the people at home jealous while you were on vacation. Now they promote Jiffy Lube franchises more often than they boost trade show results. But I’m here to suggest that should change. As a direct mail vehicle, post cards can’t be […]
Continue readingWhen you finish up at a trade show, what do you have to show for it? A fishbowl full of business cards? A stack of lead forms? A computer file from the badge scanner? These all give you some information that will be helpful in the follow-up process. But, there’s a bit more to successful […]
Continue readingNo one likes going through a breakup. Sometimes the toughest ones are actually with tradeshows. By and large, tradeshows are fantastic investments into your company’s future. They are a great way to get perspective on your industry, learn directly from customers and buyers and do plenty of great networking. That being said, not all trade […]
Continue readingThe power of the World Wide Web has brought with it significant benefits for the business world that can’t be ignored. Everything from lead generation to networking is now not only easier, but something that can essentially carry on 24 hours a day, seven days a week. Despite this, trade shows are still one of […]
Continue readingYou know the routine by heart. You attend a trade show. Set up your exhibit. Talk with visitors. Collect contact information. Pack up your exhibit. Pass the leads along to Sales. And then rinse and repeat. Then repeat. And repeat. But maybe this approach isn’t producing the results you’re hoping for. I’m suggesting there’s a […]
Continue readingI’ve heard a variety of people claim that “research shows 80% of trade show-generated leads never get any follow-up.” People have cited CEIR, Exhibit Surveys, Exhibitor magazine and other industry organizations and publications as their “source”. We couldn’t find any evidence that any of these sources has ever said or published anything like this. The 80% “fact” is […]
Continue readingIn 30 plus years of exhibiting at, or helping exhibitors prepare for, trade shows, I’ve heard lots of different reasons why companies think they’re exhibiting at trade shows. The answers are all over the map: • Because our competitors are there • Because we’d be conspicuous by our absence • To create buzz for our […]
Continue readingFirst and foremost, your trade show displays are an outreach and communication tool. It’s great to get to show off all your new demos and products, but you can’t ever forget that the single most important goal of your trade show booth design ideas is to create interest in your company and find new leads to put […]
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