It’s important that businesses pay attention to one undeniable fact: the time for boring trade show displays has come and gone. In order to stand out among the sea of vendors that crowd the typical convention floor, it’s essential for a business to do something creative, innovative, and multidimensional to encourage potential customers to visit […]
Continue readingCustomer service and responsiveness seems to be a lost art these days. It is so difficult to find examples of that fading skill when you’re walking past trade show booths or visiting franchise business. First of all, it is very rare to be given a sincere greeting. You are most likely to be given a mass produced […]
Continue readingLet’s face it. Designing a new trade show exhibit is hard. There are practical things it has to accomplish, as well as physical limitations on its size and weight. You’ve also got a budget to deal with. Then there are all the opinions on what it should look like from people at every level of […]
Continue readingIf your organization has decided to exhibit at several trade shows throughout the year, and if the booths you’ll be using are of various sizes, then you need a display that has the ability to shrink and expand as needed. Flexible displays are just this type of creature. One type of flexible display is the […]
Continue readingFor many people, your trade show display will be their first impression of your company. If they’ve never heard of your company, trade show attendees will judge your business solely on your booth display and the way they’re treated by the sales staff at the show. With such high stakes, it’s crucial to show off your best […]
Continue readingWhen planning your participation at an upcoming trade show, it is essential to remember that you only get one chance to make a first impression. Depending on the size of the event, dozens, hundreds and sometimes even thousands of attendees who have never seen or heard of your company may be at the trade show. […]
Continue readingTrade shows and the required paraphernalia (typically the bare minimum includes exhibition display stands, pull up banners, a table throw, and some trade show carpet) are a rather unusual kind of marketing venture, because they can combine practically every kind of marketing on the planet. Trade shows offer extremely robust and multi-purpose marketing ventures, and with […]
Continue readingOne of the hardest things about creating a new set of expo displays and supplies every year (or every show) is simply coming up with a new design theme. You have to have a gimmick of some sort, but finding new twists is hard, show after show. Granted, until you reach the big leagues, you aren’t going […]
Continue readingWhile we approach the holiday season, you may have been wondering about the best ways to commemorate the festivities without sacrificing the effectiveness of your trade show displays. It can be easy to just maintain your usual routine, but the best trade show booths around yours will recognize the holiday season and you might look like a […]
Continue readingHave you wondered about the ancient Chinese practice referred to as Feng Shui, and how it might benefit you with your next trade show participation, or in other areas of your life? What exactly is Feng Shui anyway? In brief, Feng Shui is the Chinese art of placement, which means that placing certain objects strategically […]
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