Exhibition Displays Don’t Need a Kitchen Sink!
One problem every company runs into when planning their exhibition displays is what to include. Your company undoubtedly has numerous aspects that would resonate with your prospects, but fundamentally, you don’t have much floor space. You’ve probably heard the old idiom or saying, “everything but the kitchen sink” – at trade shows, you can’t include everything,and generally speaking, […]
Continue readingEffective Trade Show Displays: Keep It Simple!
Ask anyone what they remember from their Intro to Marketing class and the first thing you’ll hear is,”KISS – Keep it simple, stupid“. That advice is covered in marketing classes and it works, even for trade shows. Here are a few reasons why: Limited Time to make an Impression Attendees usually have a pretty good […]
Continue readingEFFECTIVE Exhibition Displays
How effective, or engaging are your exhibition displays? How much thought have you put into your booth design? An online dictionary site defines effectiveness as follows: the degree to which objectives are achieved and the extent to which targeted problems are solved. So again, ask yourself, how effective are your booth design ideas? If you think that the effectiveness […]
Continue readingEffective Trade Show Displays
The most effective trade shows are the ones that emphasize customer interaction. This means taking into account how the potential customers experience the interaction from the minute they approach the trade show booth until they leave. The goal is to provide them with a lasting impression that will show how the product benefits them. I have gone […]
Continue readingEconomy Doesn’t Mean Low Quality when Good Design is Involved
Working on a budget to promote your business can be frustrating. You have grand visions of what you want to do, but are limited by the resources available. However, good trade show design can often solve some aspects of this dilemma and get you better results than you expect. Click Here for free Graphic Design […]
Continue readingDress Up your Trade Show Displays
The “fashion” of trade show displays is an ever-changing thing, but you always have to be thinking about the design of your trade show booths if you want to bring in the most visitors. Of all the design elements to consider, your trade show lighting is one of the most subtly important. While few visitors are likely to visit […]
Continue readingDon’t Let Your Trade Show Display Be Boring!
Believe it or not, there are worse problems for trade show displays besides being poorly made or assembled. The absolute worst thing a trade show display can be is boring. While some may find it difficult to believe that Paris Hilton got it right, her quote “The only rule is don’t be boring and dress cute wherever you go. […]
Continue readingDo Your Exhibits and Displays have “Hassle Free” Zones?
Here’s an idea to try on for size: What if a good way of making your trade show exhibits and displays stand out and boost engagement would be to leave your visitors alone? It sounds counter-intuitive, but creating a “hassle free zone” is a brand new concept that trade show exhibitors are beginning to play with, and some are […]
Continue readingDisplay Stand Design to Optimize Client Interaction
Think about this: Are you more willing to engage in a prolonged conversation if you’re sitting down or if you’re standing? If you can sit down, get off your feet for a few minutes, and find a little comfort, aren’t you more likely to be more engaged in the conversation you’re having? Of course you […]
Continue readingDisplay Stand Design & How to Attract Attendees
Most trade shows are large and crowded; full of bright colors, loud conversations, and lots of display stands, hanging signs, and banner stands. As an exhibitor, you’re going to be competing for the attention of the crowd. In order to succeed, your booth design ideas need to engage the customers and draw them to your display stand. There […]
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