New trade show displays, like new cars, look great, give you all the latest features, and help boost your spirits and enthusiasm. But most businesses can’t afford a new car every time they go to a trade show. So how can you get the benefits of a newer-looking display without the higher price tag? One […]
Continue readingThis may be a strange question to ask, since most exhibitors are busting their butts trying to drum up some traffic to their trade show booth. They’re far from worried about getting too much of a good thing. But the truth is, you absolutely can generate too much traffic—and it’s probably not in your best interests to do so! Let’s […]
Continue readingPerhaps it’s stating the obvious, but trade show displays are all about communication. Whatever else you’re there for, you have a message and you’re trying to get it across to everyone who sees your booth. Now, sometimes this is easy enough. If you’ve built a better vacuum cleaner, you pour stuff all over your expo […]
Continue readingDesigning a new trade show display can be a lengthy process, involving a lot of steps and weeks of effort. By the time you’ve completed that project, it’s easy to overlook the final touches; that’s unfortunate, because it could be like forgetting to put the icing on an otherwise magnificent cake! Booth design typically starts […]
Continue readingIt’s amazing to think about just how many trade show displays get exhibited in a given year. In recent years, literally millions of trade show displays go up, and every one of them is trying desperately to get noticed and stand out from the competition. So, let’s take a look back. Out of those millions of exposition […]
Continue readingIt was once thought that banners and signs were purely for declaring the name of your company above your trade show displays. Picture what trade shows were like in the 1950s: a square wooden table with one representative – always male then – in a white collared shirt and tie, with a lone banner with the company […]
Continue readingHow unique do you want your presentation to be at the next trade show? Having a trade show booth or table that truly stands out in a crowd means more than getting a corner spot or having a different color on your table cloth. You have to go the extra mile and the right banner […]
Continue readingToo often, a trade show floor is designed like the streets of our cities and towns: rows and rows in which you walk straight and pass by square structures. Because of this, it becomes even more important to stand out and draw attention to your products and your exhibition displays. If you have previously created square […]
Continue readingImagine you’re a trade show attendee. You’ve just come out of a seminar on some great way to solve the problem your company is having, the reason why they’ve paid to send you to this show, and you’re hitting the show floor to look for more answers to your company’s problems. What will catch your […]
Continue readingFor a small company, getting your name out there is the most important task in order to attract potential customers. A great way to do this is to participate in one of the larger trade show events, especially one of the shows that are popular enough to bring in thousands of people in just a […]
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