Two Trade Show Booth Ideas to Boost Your ROI
All exhibitors need innovative trade show booth ideas to help them succeed. Whether you’re a regular trade show exhibitor or just starting out, growing your ROI is the goal you absolutely need to set. A “decent” amount of trade show leads won’t get you anywhere and is a lazy goal, considering the cost of renting booth space, traveling to the […]
Continue readingTrade Shows: Using Photography In Your Exhibit
Leveraging the trade show environment with photography in your exhibit can have positive and negative results. Why? They may seem like two very different things: the “live” environment of the trade show and the “static” aspect of photography. You might thing they shouldn’t mix, but there are proven ways to use photography in your exhibit. […]
Continue readingTrade Show Table Covers: Stand Out. Or Stand Aside.
When you’re planning your trade show display, you want to make sure every aspect fits the theme and look of the space. That includes your trade show table covers – advertising space is at a premium in trade show booths, especially the smaller ones. Don’t settle with a dull black or white, “plain jane” table throw! Instead, use […]
Continue readingTrade Show Table Covers & Runners
Sometimes it seems like the best part of any trade show isn’t the many trade show displays, or the magicians or acrobats or mimes (or booth babes) – sometimes it is just the swag. Everyone loves collecting free stuff, and simply running around from trade show booth to booth in a convention center is enough to […]
Continue readingTrade Show Table Covers – Is Yours Boring?
The average trade show has over 400 booths and presenters and can have thousands of attendants. With so many people in one place, trade shows are still an incredible resource for businesses to make an impression and present their products and services. So how do you maximize impact at trade shows? Brochures with eye-popping graphics […]
Continue readingTrade Show Displays: Thinking Out of the Box
If you want to stand out and get noticed, your trade show displays need to move away from traditional designs. When I visit a trade show, I’m looking for things which are novel, interesting, and out of the ordinary. This is an opportunity for these businesses to shine, and show off their best face, yet so many […]
Continue readingTrade Show Displays: Making Yours POP
Trade shows are a great resource for drumming up new business and increasing the reach of your business. There are potential clients literally walking by, right in front of you, so the question is,”How do I get them to notice me?” The answer is that you have to make your booth “pop” and attract notice. Custom trade […]
Continue readingTrade show Displays: I’m not Stupid, Just Right Brained!
In a small town, a trade show can be a relatively significant point of interest for those visiting, beyond looking for customer-worthy businesses. Having been to several in my hometown held at the local high school in my teens, mostly for my father’s business, they’ve even provided a certain amount of entertainment. When the colorful […]
Continue readingTrade Show Displays: Functional & Still Show-Stoppers
In today’s world of tighter budgets and a demand for efficiency, portable trade show displayshave to be as functional as they are show-stopping. The trade show industry is recognizing this also. Exhibitor Magazine has added “reusability” and “ease of setup” to their judging criteria but still expect to be impressed, saying, “It’s time to stop making […]
Continue readingTrade Show Displays: A Rose by Any Other Name
For those looking to expand their trade show displays, or even to start using them at their first show, the terminology used in the convention industry can sometimes be a barrier. Like in any specialized field, there are a lot of names used for various display stands and acessories in the trade show world you […]
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