Let’s be honest. We might be grown-ups (allegedly) but going to a big trade show is a lot like being a kid on Christmas morning. You have to have a will of steel to not walk out of the convention center with a giant bag full of swag, even if half of it ends up […]
Continue readingIn many ways, the planning and creation of trade show booths are the easiest part of participating in a trade show. Sure, airports and hotels can be a pain, and getting to the show site a day or so early and putting up the trade show booths can sometimes be an effort and a time commitment. However, […]
Continue readingSuccess at a trade show doesn’t just rely on having a great looking new Waveline or Xpressions exhibition display. After all, the interaction is an interpersonal communication, and it is important to treat potential clients in different ways, according to their individual needs. Sometimes customers may not vocalize their needs. Instead we need to pay attention to the little hints […]
Continue readingOne little-known way to judge the health of the economy is by attending trade shows and checking out the many exhibition display stands. In fact, perhaps we should invent a new economic index – call it the “Trade Show Swag” index (or TSSX) that tracks the total dollar value of the pens, yellow sticky notes holders, squishy […]
Continue readingThis is the sixth in a series of articles about the basics of exhibiting that began with the first post of the New Year. We’re covering some of the basic things a trade show professional needs to do to be sure their exhibition displays and trade show investments succeed. And you’d think that promotion would […]
Continue readingThis is the eighth in a series of articles about the basics of exhibiting that began with the first post of the New Year. Let’s face it. Producing a post-show evaluation isn’t much fun. It feels like doing your taxes, and it involves math. But it’s critical to the success of your trade show exhibiting program, […]
Continue readingThis is the seventh in a series of articles about the basics of exhibiting that began with the first post of the New Year. This article focuses post-show, on reeling in those important trade show leads. Trade shows are truly unique in that people come to the event, essentially with cash in hand, looking for […]
Continue readingThe true point of doing trade shows is networking to meet people and make various business connections. However, if you haven’t done this type of networking before, it’s time to learn some effective techniques so it works more effectively. Networking comes in various forms at trade shows. You’ll even discover that some trade shows reach […]
Continue readingA few days ago, we wrote up a blog post talking about ways you can dress up your trade show displays to give yourself a bit of holiday flair. Today, let’s take that a step further. After all, anyone can throw up some tinsel, candy-cane colored banner stands, and plastic Santas for a cheap “Christmas pop,” but there’s […]
Continue readingIndustry events are an excellent forum to get some hot leads on new customers. Attendees have the opportunity to network with other professionals in similar industries and make new connections that could benefit their company. If you have an upcoming trade show on your business schedule, there are a number of ways you can make […]
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