9 Things Trade Show Booth Buyers Need Other Than Low Price
This article was written by The Brooks Group in their June 2009 Newsletter. “If your customer truly needs a low price, you can’t afford to sell to him.”Cletus Peichl Even in tough economic times, don’t fall prey to the trap of believing you can sell low and make it up in volume. We have consistently […]
Continue reading9 Absolutely Easy ways to Convert Leads into Happy Clientele
Trade shows continue to be a channel that attracts serious buyers who are looking to gain ideas, insights and that special connection that only comes with face-to-face marketing. As a business owner (or the person who’s representing your company at these events) it’s critical you generate as many leads as you can to show the […]
Continue reading5 Trade Show Exhibit Tactics That Don’t Work
Trade shows continue to be a great resource for networking, finding leads and creating email lists. They are also great for creating interest in your brand. But, the times are changing, and some of the tactics used 10 to 20 years ago just don’t work anymore. The same is true of what we used to […]
Continue reading5 Tips for Keeping in Touch After The Trade Show Ends
You attend industry conferences, seminars, and trade shows, and meet many new people who have lots of insight and influence. However, what’s really important is how you keep up with them afterward so all those connections and relationships you formed don’t go undeveloped. There are lots of ways to keep up with these people without coming […]
Continue reading5 Simple Ways to Outsell Your Competition
Your competition is out there right now selling to your prospects and customers. That’s the bad news. The good news? They are all doing the same few things to try to win prospects’ business. By following these five simple steps, you can completely outsell your competition. 1. Time to stand out Just saying that you’re […]
Continue reading5 Great Ideas for Attracting Visitors to your Trade Show Booth
With everyone competing aggressively these days for visitors and business, standard exhibition displays are not longer attracting attention unless they really stand out. Companies are beginning to look for other ways to amuse, excite and draw in potential clients. A few businesses came up with some very original ideas for their recent shows; listed here are five that […]
Continue reading4 Steps to Measuring Your Trade Show ROI
There have been several good discussions recently regarding trade show return on investment and return on objective (ROO). ExhibitorOnline magazine just published a great article on How to Measure the Value of a Trade Show Program. The article shows how the process Coca Cola uses to evaluate their trade show success, and focuses on 4 key […]
Continue reading4 Simple Questions to Ask in Each Selling Situation
Over 500,000 startups are born each year in the United States alone. Impressed by that number? Don’t be — because 50 percent of those startups fail within their first year. And, within the next four years, another 50 percent or more will fail. The environment for small business is hostile. If you’re running a small […]
Continue reading4 Quick Tips to Make Presenting Simple
Are you ready for your TED talk? In the expert hands of John Bates of Executive Speaking Success, you could be. I had the pleasure of hearing Bates, who specializes in helping people convey their stories in a TED-ready format, speak at a recent Women in Technology International event. Bates was inspiring and provided a […]
Continue reading3 Tips for Success with your Trade Show Booths
After a company invests countless hours into planning and designing the perfect trade show booths, the actual event itself should be a cinch, right? The products or services are complemented by a variety of marketing materials which are cleverly placed on the trade show display, the message is prominent and the booth graphics are eye-catching. It’s […]
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