Is Visitor Tracking An Option At Your 2014 Trade Show Booths?
Trade shows and exhibitions are constantly looking for new gimmicks to get people in the doors, visiting the trade show booths, and generally making life easier (and more profitable) for their exhibitors. While these trends are going on constantly, there’s one in particular we’d like to discuss today: Visitor tracking systems at trade shows. This is […]
Continue readingIs Jargon Killing Your Trade Show Display ROI?
Many trade show exhibitors make assumptions about booth visitors that can lead to potential problems in being successful at convincing those visitors that their product or service is the answer to the visitor’s problem. Let me explain using the results of a recent survey from one of the big league players in the world of […]
Continue readingIncrease Revenue Through Customer Service
Today’s business world has gone beyond simply having a good product or service at a reasonable price. Social media has increased the importance of customer service, with 78 percent of online customers recommending the brand to a friend after having a great service experience. What is the consequence of bad customer service? Recent research suggests […]
Continue readingHow to Use Direct Mail to Achieve Better Trade Show Results
With the explosion of social media platforms, it’s logical to think that these communication portals would be a good means of promoting your trade show participation. While embracing the new, however, don’t make the mistake of thinking that good old direct mail is ineffective or passé in this digital age. In fact, direct mail can […]
Continue readingHow To Take Advantage of The Way Trade Show Attendees Are Feeling
We all wish that every trade show attendee who visited our exhibit was prepared with pen in hand to sign the deal. But that’s what we want. What about what they want? How those attendees feel when they step off the aisle and into your exhibit has a major impact on the outcome of your […]
Continue readingHow To Overcome The Drawbacks Of Trade Show Video
You and I both know that trade show attendees are fickle. You have only seconds to capture their attention. Then you need to convince them you’ve got something they want and get them to commit to visiting your exhibit. Is trade show video the answer? You’re also competing against every other exhibitor on the trade […]
Continue readingHow to Overcome Competing Tradeshow Booth Displays
Tradeshows as a concept are hugely important for a wide range of different reasons. Not only do they represent excellent networking opportunities within your own industry, but they’re also a great way to showcase a new product or service in a controlled environment and really capture the imagination of all in attendance. The obvious issue […]
Continue readingHow To Make Your Exhibit More Effective With Video
We all know that trade show attendees are a fickle bunch. As they stroll down the aisles, you have only seconds to capture their attention, persuade them that you offer something of value and make them commit to visit your booth. At the same time, you’re competing with every other exhibitor on the floor for […]
Continue readingHow to get (and keep) trade show customers with an 8‑second attention span
Bad news: Goldfish now have a longer attention span than most humans. New research from Microsoft found that since 2000, the average human attention span has dropped from 12 seconds to a mere eight — one second shorter than that of a goldfish. That means most of you didn’t even make it to this sentence! […]
Continue readingHow to Engage Walk-Up Visitors At Trade Shows
Out of all the ways you can leverage your expo displays to impress people and reel in new clients, none is ever going to replace plain ol’ face time. (Not even Apple FaceTime.) That one-on-one interaction between staff and visitors is one of the truly unique features of trade shows and expositions, and one of […]
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