Category Archives for "Trade Show Sales Tips"

Trade Show Networking Events

Networking is an important aspect of trade show planning, and one that requires some work, both prior to the show as well as during the show. Often, the trade show producers will list networking events on the show’s website in advance of the show. This information is readily available, and exhibitors and attendees should begin making decisions […]

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Boosting trade show ROI

Tim Bonesteel works for Optima Graphics, one of our most preferred suppliers, and he noticed a recent advertisement in the Wall Street Journal addressing methods to maximize your trade show display investment. The ad was published by the US Trade Association and provided very good advice – not the normal bland suggestions. You can check […]

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Trade Shows are not Events!

meme - if you don't take care of your customers someone else will

We occasionally need to remind clients that, as crazy as it seems, trade shows are NOT events! Sounds strange, heh? What I mean by that is, as a marketing tool, trade shows are not stand-alone events. Just standing around drinking coffee in front of your new trade show displays does not guarantee sales! In order […]

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