Seven Steps To A Successful Trade Show Exhibit
It’s no secret that trade shows are an expensive and time consuming endeavor. To get things right, and make the most of the opportunities that present themselves, you’ve got to follow a plan. What do you do? Here’s how you start: 1. Focus on sales On the trade show floor, selling is essential to what […]
Continue readingSeeing Exhibition Displays Through Your Visitors’ Eyes
If you’re responsible for planning and running your business’s exhibition displays, it can be incredibly easy to get tunnel vision. An effective trade show booth takes, at the minimum, a month or two to create; first you need to formulate and finalize the complete booth design ideas. Then you will need to have your actual trade show design […]
Continue readingSales Strategies for Trade Show Booths
The major difference between traditional corporate selling and trade show selling is the climate. The trade show floor is a unique and unconventional environment. If your salespeople don’t adjust to that changed environment, no amount of strategizing will help you overcome that hurdle. We’ve spoken at length in other columns about the value of booth […]
Continue readingRethinking the Foundations of your Exhibition Displays
Whether you are building your exhibition displays for the first time, or simply looking to re-energize your approach towards your trade show visibility and effectiveness, it is always a good time to re-think the most elemental aspects of your arrangement and emphasis. It is so easy to get trapped in the same fundamental approaches that the mistakes […]
Continue readingQuality Leads Mean ROI On Your Trade Show Displays
As we like to discuss, one of the best things about trade show displays is that they’re extremely multipurpose and can benefit you in numerous ways. However, if we had to pick one single most important purpose for a typical trade show booth, it’s probably lead generation. While you may meet a few clients at a show […]
Continue readingPre-Qualify Leads to Your Trade Show Display for Higher Conversions
All too often people writing about trade show exhibits & displays (myself included) tend to focus on getting more people to your booths. After all, this is a pretty sure method of generating more leads. If your sales team is sitting around playing Angry Birds and yelling at the marketing department to send more customers their way, […]
Continue readingPerfecting Your Pitch in Your Expo Displays
The most important 30 seconds in your trade show are going to happen over and over throughout the show. What are you doing to prepare for them? Do you have an elevator pitch prepared? If there is a heart to your expo displays, it’s your one-on-one interactions with people as they come by. All the other elements […]
Continue readingMaximizing Trade Show Results By Combining Showmanship With Salesmanship
Want your next trade show to be more memorable? Want your message to be on the minds of attendees long after that initial impression is over? Want management to recognize the efforts you’re putting into making your trade show marketing program effective? If so, you need to add a dash of showmanship to your salesmanship. […]
Continue readingMaking Your Exhibition Displays More Professional
At any trade show, there’s a definite pecking order. You can generally tell at a glance which exhibition displays belong to small companies, and which are from the big players. Since you’re there to get as many people as possible interested in your business, you want to make your trade show display look as big and professional as you […]
Continue readingMake Your Expo Displays Pay Off!
Whether anyone likes it or not, we’re living in an age where cold hard data often drives decisions, especially as the size of a company increases. If you want to keep putting up nicer expo displays – or keep exhibiting at trade shows at all – you’ve got to be able to show how they contribute to the bottom […]
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