Exhibiting at industry-related trade shows is a powerful marketing tool for building brand awareness, generating leads, meeting face-to-face with existing clients, and engaging with customers. 87% of companies that exhibited in trade shows reported that the exhibitions were highly valuable in achieving their marketing and branding goals. As an official distributor and partner with Orbus […]
Continue readingWhat we’re suggesting below is an ethical way of coming up with great trade show marketing ideas. Allow me to add a disclaimer: I’m not suggesting you rip off your competitors’ ideas! Instead, here are a few ways to research information that will propel your trade show program forward, getting you: – more attention on the […]
Continue readingAlibaba is coming! Should we be worried? Today, let’s move away from trade shows specifically, and talk about a major business deal that’s brewing with the potential to shake up global commerce at very high levels. The Chinese retailer Alibaba, founded in 1999, is an online retailer similar in size to Amazon and Ebay (Combined!), and is reportedly […]
Continue readingWhen planning your trade show displays, you can get far more mileage out of them if you do some research beforehand. We touched on this in a previous blog, when we discussed the use of customer profiles in determining how your trade show booths are set up. The more you know about the show and who’s going […]
Continue readingIn the past, we’ve suggested going to a trade show outside your own industry to gather ideas that can recharge your own creativity. I wanted to follow up on that with some ideas on how to make the most of your time while you’re engaged in a little competitive trade show research. As an exhibitor, […]
Continue readingWe’ve talked in the past about how important it is to find out about your competitors at trade shows before you set up your brand new trade show display alongside them. Another area you want to explore when it comes to scoping out the competition is the strategies and methods they employ when it comes to trade […]
Continue reading